Definisi Data Driven Marketing Sesi 1
Definisi Data Driven Marketing Sesi 1
Concept Analytics
Practice
Competency Goal
❖ Innovativeness
❖ Sustainability
Learning Objectives
• Services • Properties
• Events • Organizations
• Experiences • Information
• Persons • Ideas
- negara juga marketing, olimpiade
marketing = membuat value
Komoditas: bisa di marketingkan dengan nama
competitor
--> 4P
KONSUMEN MARKETER
– an offering from a
known source
wants & needs: Dinamis Loyalty
karena manusia berubah,
dan tdk pernah puas. analitics: memunculkan hidden needs.
ADA RELUCTANCY
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Integrated: nike+ , sponsoring events, co-branding
• Technology
Discuss what the
• Globalization consumer and the
companies do with
the realities?
• Social responsibility
market forces: technology, globalization, physical environment, social responsibility
market outcomes (3C) : new consumer capabilities, new company capabilities, new competitive environment
holistic marketing: relationship marketing, integrated marketing, internal marketing, performance marketing
exchange value seragam
Internal marketing: semua karyawan harus tau produk dan value performance: membangun brand equity
Customer Focus
3C dan PETS
competitor bisa
creating demand
jadi gaada
strategi jangka panjang
meningkatkan value:
quality di tingkatkan
risk di minimize
Maximizing Customer Lifetime
Value
perhitungan nilai masa depan di tarik ke sekarang
banyak brand mulai menargetkan lebih muda, dan lebih muda lagi.
supaya sedari dini dipupuk
Model of Consumer Behavior
menghabiskan/membuang
bisa memberikan
informasi saat dibutuhkan ---> BUY
Functional
Physical risk
risk
Financial
Time risk risk
Psychological
Social risk
risk
Consumer Perceived Value
Perceived
Quality
Perceived
Value
Perceived
Risk
Business vs Consumer Market
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