A FIELD STUDY ON CUSTOMER PERCEPION TOWARDS

DIGITAL MARKETING WITH REFERNCE TO BANGALORE

PUBLIC

Dissertation submitted in partial fulfillment of the requirements for the

award of the Degree of

BACHLOR OF BUSINESS ADMINISTRATION

of
BANGALORE UNIVERSITY

2020-2023

RITIK GUPTA

20YUC26097

Under the guidance of

C B GOPINATH
Professor

Acharya Bangalore B school

Off Magadi Road, 3, Acharya College Main Rd, Shushruti Nagar,

Lingadeeranahalli, Bengaluru, Karnataka 560091

Bangalore University
2023
 DECLARATION

I hereby declare that “A FIELD STUDY ON CUSTOMER PERCEPION TOWARDS

DIGITAL MARKETING WITH REFERNCE TO BANGALORE PUBLIC ” is the result of
the project work carried out by me under the guidance of C B GOPINATH partial fulfillment
for the award of Bachelor of Business Administration (BBA) by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other university or Institute for the award of any other degree or Diploma or
Certificate.

Place: RITK GUPTA

(STUDENT)

Date: Register Number: 20YUC26097

 CERTIFICATE

This is to certify that the dissertation titled “A FIELD STUDY ON

CUSTOMER PERCEPION TOWARDS DIGITAL MARKETING WITH

REFERNCE TO BANGALORE PUBLIC is an original work of “RITIK GUPTA”
bearing University Register Number 20YUC26097 and is being submitted in partial
fulfillment for the award of the Bachelor of Business Administration (BBA) of Bangalore
University. The report has not been submitted earlier either to this University /Institution for
the fulfillment of the requirement of a course of study

C B GOPINATH

Date (GUIDE)
 ACKNOWLEDGEMENT

The satisfaction & euphoria that accompany the successful completion of any task would be
incomplete without the mention of the people who made it possible because “success is the
abstract of hard work & perseverance, but steadfast of all is encouragement guidance”. So, I
acknowledge all those whose guidance & encouragement served as a beacon of light &
crowned my efforts with success.

It’s my privilege to express my sincere gratitude to our Principal Dr. Vijaya Bhaskar. K,
Acharya Bangalore B School, Bangalore for giving me an opportunity to carry out this
project work.

I express my sincere thanks Mr. Raghavendra. K, Program Co-ordinator, Department of

Management of Acharya Bangalore B School, who inspired me to carry out the project work.

I wish to recode my deep sense of gratitude to my project guide, C B GOPINATH,

Department of Management and my project guide, for their interest, encouragement, and
valuable suggestion to carry out this work.

A special thanks to my entire Faculty members for their constant support throughout the
period of study.

Name of the Student: RITIK GUPTA

Register Number: - 20YUC26097