1.

Introduction
In today's business world, a company has to be able to report and analyze
vast volumes of data with confidence. From customer service to partner
integration to top-level executive business decisions, businesses want their
data to be aggregated and integrated at various degrees of aggregation.
This is where data warehousing comes into play, since it facilitates reporting
and analysis. As a result of the increase in data, data warehouses are being
used more often to handle company data. Data processing is required in
every sector. However, the type of data, its breadth, and intended use will
determine if a data mart, data warehouse, OLAP, or data mining is the ideal
option for your company. Companies must choose the finest corporate data
management system for their needs in order to get the greatest results.

2. Technology Options
2.1 Data Warehouse
The data warehouse is a storage location for an organization's electronically
stored data, which is abstracted from operating systems and made
accessible for ad-hoc searches and planned reporting. The data in the data
warehouse is not the same as the data in the operating environment. It's set
up such that important information is grouped together to make day-to-day
activities, analyzing, and reporting easier. This aids in the identification of
patterns over time and allows users to make plans based on that data. As
a result, the necessity of using warehouses in business is reinforced.
Examples of technologies used in implementation of data warehouse
include; oracle and Mark Logic. The Data Warehouse idea streamlines the
organization's reporting and analytical processes. (Ahmed, 2020)
2.2 Data Mart
A data mart is a basic data warehouse that focuses on a particular subject
or industry sector. Since they do not want to spend time looking through a
more sophisticated data warehouse or individually collecting data from
 several sources, employees can access data and obtain insights faster
using a data mart. A data mart allows a single team or line of business within
your company to have faster access to data. This suggests that a data mart
is more focused on a single line of business or sector. Furthermore,
constructing a data mart involves less time and money. Decision support
systems and executive information systems are examples of information
systems that are used to construct data marts. This might be done with both
complicated technologies like Oracle and simple programs like
spreadsheets. (Taylor, 2022)
2.3 OLAP
The multidimensional data format is the foundation of the Online Analytical
Processing Server (OLAP). It provides managers and analysts with rapid,
reliable, and dynamic access to information, allowing them to gain a better
understanding of the data. Reports, modeling techniques, information to
knowledge transfers, or trends and performance analysis are all supported
by OLAP. OLAP may be used to examine the sales department and make
various future predictions based on past data. In the online analytical
process, simple technologies such as a what-if analysis tool on a
spreadsheet could be used. (Wingfield, 2021)

2.4 Data Mining

Companies utilize data mining to transform raw data into meaningful
information. Businesses may discover further about their consumers by
employing software to seek for trends in massive quantities of data. This allows
them to design more successful marketing campaigns, improve sales, and cut
expenses. Good collection of data, warehousing, and computer processing are
all required for data mining. To arrive at specific results, data mining employed
machine learning, statistics, artificial intelligence, and database technologies.
For example, data mining may be used at a store to assess goods that are
selling well during a certain month. Data mining aids a company in making rapid
 judgments, developing better marketing strategies, improving websites, and
anticipating client behavior, among other things. (Twin, 2021)

3. Sales Solution
Starting with the process of gathering personal information at the point of sale,
the technologies described above could be utilized to identify certain
customer’s / consumer segments (POS). These facts include the customer's
name, age, phone number, address, products purchased, time, day of the
month, and transaction amount. Each of these pieces of information could be
utilized to help management make informed decisions about client behavior
trends. Products popular with a given age bracket would be provided by age.
The management would be informed about the items and services that are
popular with consumers from a specific location based on their home.
Furthermore, the combination of products purchased by a consumer aids in
determining how much should be stocked within a certain time and month. The
amount of money spent provides insight into the spending habits of a specific
customer group. P/L would use spending habits to determine what to stock in
each of its Australian branches. Price differentiation would be critical in
determining commodity prices within a specific area.

4. Marketing Channels
Targeted email marketing—sending emails improves the customer's
relationship with the P/L supermarket. Customers will be kept informed about
new products as well as discounts that are available for a limited time. Short
message service (SMS) is a powerful marketing tool for strengthening client
relationships. Simple communications, such as birthday greetings, might be
sent via SMS. Customers are more likely to continue shopping at P/L
supermarket as a result of this. Digital advertising (ads) digital advertisements
may be used to target people in a certain geographical area. Advertisements
might be posted on social media sites like Instagram and Facebook.
5. Conclusion
In a conclusion, a data warehouse is a system for storing historical data that
can be studied in a variety of ways. Due to a reduction in data volume, Data
Mart aids in improving user response time. One technique to gather analytics
to assist decision-making inside a company is to employ data warehouses.
Knowledge discovery in data is another word for data mining. Using the
different technologies would help in increasing sales of P/L supermarket.
Different digital marketing like email, short message service(SMS) and Digital
advertisements(ads) can help to grow the business.

6. Reference

Ahmed, I., 2020. Astera. [Online]

Available at: https://www.astera.com/type/blog/what-is-data-warehousing/
[Accessed 2022].
Taylor, D., 2022. Guru99. [Online]
Available at: https://www.guru99.com/data-mart-tutorial.html
[Accessed 2022].
Twin, A., 2021. Investopedia. [Online]
Available at: https://www.investopedia.com/terms/d/datamining.asp
[Accessed 2022].
Wingfield, T., 2021. Actian. [Online]
Available at: https://www.actian.com/blog/olap-in-data-warehouses/
[Accessed 2022].