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Brand Marketing Assignment 3

This document discusses the brand elements of several popular brands including Nike, Adidas, Pepsi, Coca-Cola, Gucci, Versace, Rolex, Mercedes Benz, BMW, and Porsche. For each brand, it outlines their brand name, logo, slogan, and typical brand ambassador. The brands are in a variety of industries from sportswear to beverages to luxury goods to automobiles. Common brand elements discussed include an emphasis on performance, youth, luxury, and engineering excellence depending on the specific brand.

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Saad Nadeem 090
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68 views

Brand Marketing Assignment 3

This document discusses the brand elements of several popular brands including Nike, Adidas, Pepsi, Coca-Cola, Gucci, Versace, Rolex, Mercedes Benz, BMW, and Porsche. For each brand, it outlines their brand name, logo, slogan, and typical brand ambassador. The brands are in a variety of industries from sportswear to beverages to luxury goods to automobiles. Common brand elements discussed include an emphasis on performance, youth, luxury, and engineering excellence depending on the specific brand.

Uploaded by

Saad Nadeem 090
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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LAHORE GARRISON UNIVERSITY

Brand Marketing

Assignment # 3

Submitted to:
Dr Musaddiq

Submitted by:
M. Saad Nadeem (090)

Semester: 7th BBA Sec C


Brand Elements

Brand Name — Nike


Brand logo

Brand Slogan: “Just do it"

Brand ambassador: “Athletes from different sports such as Ronaldo, Virat Kohli”

Nike is mainly recognized by the athletes they sponsor. These athletes are always at the top of
their game and that represents the brand image of the brand that they always deliver excellence.

Brand Name — Adidas


Brand logo

Brand Slogan: “Impossible is nothing"

Brand ambassador: “Athletes from different sports such as Ranveer singh”

Adidas as a brand is focusing more in minimalist and fashionable designs more than on
performance of the athletes. This brand is associated with innovation and constant improvement
in how the clothes look. Such is depicted by their choice of brand ambassador in India.

Brand Name — Pepsi


Brand logo

Brand Slogan: “For the Love of it"

Brand ambassador: Messi

The brand elements of Pepsi make the customer associate the brand with youthfulness
smartness and fun. Just as their brand slogan for 2022 says that all of it is for the love it. They
are focusing on global peace with their recent campaigns. The ads that are made are also in
sync with the younger generation and promotes an inclusive world

Brand Name — Nike


Brand logo

Brand Slogan: “Just do it"

Brand ambassador: “Athletes from different sports such as Ronaldo, Virat Kohli”
Nike is mainly recognized by the athletes they sponsor. These athletes are always at the top of
their game and that represents the brand image of the brand that they always deliver excellence

Brand Name — Coca Cola


Brand logo

Brand Slogan: “Creating a World Without Waste "

Brand ambassador: “Famous media personalities like Shah Rukh Khan, BTS, Zendaya”

Cocacola’s main brand association that a customer thinks of when they see the brand elements
is the link to emotions such as happiness, love, friendship and relaxation. They promote this
repeatedly in their advertisements as well. Cocacola wants its products to be associated with
positivity and creating good in the world.

Brand Name — Gucci


Brand logo
Brand Slogan: “Knit you’ll see everywhere next. "

Brand ambassador: “Ryan Gosling, Harry Styles, Dakota Johnson,Hanni ”

Gucci is considered a brand of excellence and prestige. It is one of the most luxurious and
contemporary fashion brand. Gucci products no matter what the design is considered a
symbol of richness and elite fashion sense.

Brand Name — Versace


Brand logo

Brand Slogan: “I am Versace."

Brand ambassador: “Dua Lipa”

Versace is mostly considered a flashy fashion brand which is reflective in their choice of the
brand ambassador who is known for wearing ground breaking fashion at each and every
occasion. Versace also represents iconic, chic, and glamourous.

Brand Name — Rolex


Brand logo

Brand Slogan: “Live for greatness"


Brand ambassador: “Roger Federer and Tiger Woods.”

One of the world’s most prestige watches are made by rolex which is also a symbole of
prosperity in the society. This watch is also known for its reliability and amazing functions
which is why it is endorsed by the world’s best talents such as Roger Federer.

Brand Name — Mercedes Benz


Brand logo

Brand Slogan: “The best or nothing"

Brand ambassador: “Rickie Fowler, American professional golfer”

Mercedes which is a renowned car brand since generations known for its fascination,
reliability and responsibility and perfection. In the past decade Mercedes has also started
associated itself with the formula 1 racing. It has been one of the most dominant performers
in the past 10 years.

Brand Name — BMW


Brand logo

Brand Slogan: “Sheer Driving Pleasure"

Brand ambassador: “Italian motorsports racing driver, Alex Zanardi”

BMW as a german originated brand has a general positive association with its own
performance. This is due to Germany being known for its engineering capabilities. Thus the
german cares are considered reliable, durable and particularly stylish which is what bmw
specially focuses on.

Brand Name — Porsche


Brand logo

Brand Slogan: “winning together"

Brand ambassador: “British tennis player Emma Raducanu”

A very recognizable brand for the consumers even just from the logo or the brand name. The
uniqueness of the name is reflected in the choices of unique cars that Porsche has created. This
is their specialty to produce best performance cars in the world and that is what they are loved
for.

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