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TCS DLT Blockchain Sales Narrative

TCS' blockchain vision is to become the preferred transformation advisory partner by offering bespoke recommendations based on their OCEAN framework. Their strategy includes facilitating effortless blockchain adoption through products and platforms, as well as creating purposeful ecosystems and industry solutions to realize sustainable value. TCS aims to derive customer value through strategic partnerships and alliances, and developing hybrid products and platforms to support industry demands.
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0% found this document useful (0 votes)
300 views39 pages

TCS DLT Blockchain Sales Narrative

TCS' blockchain vision is to become the preferred transformation advisory partner by offering bespoke recommendations based on their OCEAN framework. Their strategy includes facilitating effortless blockchain adoption through products and platforms, as well as creating purposeful ecosystems and industry solutions to realize sustainable value. TCS aims to derive customer value through strategic partnerships and alliances, and developing hybrid products and platforms to support industry demands.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TCS Blockchain

Sales Narrative

July 2022
1 Value Creation
Blockchain adoption, over the years, has seen a shift in how it is perceived

Accelerated Adoption

Adoption movement • Technology complexities


abstracted
• Solution orchestration • Platform and solution decoupling
Crossing the gap • Use case specific solutions • Creation of super networks
BLOCKCHAIN MATURITY

• Managed solutions
• System Integration • Co-development capability Challenges
• Incremental Innovation • Regulatory barriers
• Challenges
Low Pilot to Production • Standardization
conversion • Closely coupled Platforms & solutions
Commercial Model
• Lack of interoperability due to
Challenges Capsule networks • Flexible pay-as-you-use models
• Lack of business buy in Commercial Model 2021 & Beyond
• Limited ease of adoption
• Pricing models to cater swift
• Open frameworks
scalability during peak demand
Commercial Model 2018-20
BITCOIN • Time & material pricing
Advent of Blockchain 2014-17
2009-13

INCREASE IN INVESTMENT/ADOPTION

3 Document Classification
Value creation with TCS’ DLT approach

In it for good Know-how


Combining our contextual knowledge,
Build self sustaining ecosystems for domain and technology expertise
the future

• Socio-economic models • Consulting led Integrated Framework


• Exponentiation of trust • Deliver tangible benefits
• Solutions that bring about change

Bring everything Master the journey


Create integrated solutions by bringing Provide the agility and continuity needed
together the power of emerging Tech to navigate perpetual change
Cloud | Blockchain | AI | IOT • End to end partnership in blockchain adoption
• Integrated Framework driven

4 Document Classification
Blockchain automates and exponentiates Trust, enabling ‘Internet of Value’

Single Source of Truth

Distributed
ledger
“Whereas most technologies tend to automate
workers on the periphery doing menial tasks, decentralized
Smart
blockchains automate away the center.” contracts consensus
protocols
Vitalik Buterin, Co-Founder of Ethereum Socio -
economic
Models

Immutable cryptographically
Audit trail -linked data
structures
Peer to
Peer
network

Disintermediation

5 Document Classification
Blockchain Adoption trends
Our customer interactions have revealed a higher interest in adoption of Blockchain for our clientele of industry leaders around the globe as
algorithmic trust models ensure the privacy and security of data, provenance of assets, and the identities of people and things.

Key Adoption Trends Key Themes Key Engagements

Track and Trace


Supply Chain Transformation
Procurement
Insurance, Digital Finance
Digital assets and NFTs Tokenization

DeFi Web 3.0 and Metaverse


Digital Identity
Finance & Accounting
CBDC and Stable Coins
Loyalty

Sustainability
Low High
65+ engagements
Traction 6 Document Classification
2 Vision & Strategy
TCS Blockchain : Vision & Strategy
Vision Strategy
Consulting Led Engagements
Preferred Become the partner of choice for customers by offering bespoke
transformation recommendations based on our unique OCEAN Framework
advisory partner Cross Industry Ecosystem Blueprints
Curate transformative cross industry business models supported by
emerging technologies

Value realization Facilitate effortless Blockchain Adoption


Quartz suite of Products designed to fast track Blockchain
through our Products, development and Enterprise integration
Platforms, Services
and Partnerships Partnerships & Alliances
Derive value for customers in their Blockchain adoption through
strategic partnerships and alliances with leading consortia networks

Purposeful Industry Specific Blockchain Solutions


Offer industry specific innovative solutions successfully execute the
Ecosystems for strategic imperatives of our customers
sustainable value
generation Hybrid Products and Platforms
Develop composite platforms and solutions to support industry
independent demands
8
8 Document Classification
3 Capabilities
TCS Blockchain Capability - We help customers innovate
Strategic Partnerships
5+ Tailored partnerships
5+ COIN partnerships

Products & Platforms Competency

1000+ Blockchain consultants/Engineers


To fast-track
10000+ Trained Associates in TCS
development and
70+ Customer engagements
integration

Engagement Growth & Innovation


transformation

OCEAN Building
Consulting led Framework on belief
Strategic 20+ Platforms, protocols and frameworks
to identify & realize value Purpose TCS Co-Innovation Network,
led business TCS Innovation Forum – TCS PACE
partner TCS Rapid Labs

10 Document Classification
Market Need for the consulting framework

CXO Priorities & Challenges Customers Dilemma


Blockchain – Strategic Priority Blockchain application & business case?
$176 Billion
Ecosystem Challenge $ 3.1 Trillion
As per research done by Gartner, by 2025, the business value added by blockchain will
Strategy

Value Chain
grow to slightly more than $176 billion, then surge to exceed $3.1 trillion by 2030 Consortia

Regulations Data Standards


Cooperation Paradox Existing Systems & Infra
Conventional management education does not prepare us well for success in ecosystems as it requires -
ROI Platform/solution/product selection
• controlling internal resources as opposed to orchestrating external resources
• erecting competitive barriers and notBusiness Ecosystem
in engaging trendscommunities
with vibrant
Traditional collaboration model to Digital Collaborative Ecosystems
Design Errors lead to 85% of the business ecosystem
75% of ecosystem failures occur at Launch or scale stage
failures
Wrong governance choices & Wrong ecosystem configuration

11 Document Classification
Market Need as defined by our experience

TCS DLT OCEAN Framework

Ecosystem solutions require more business involvement

Seamless Consistent
Multitude of analogous networks engagements in all experience to
phases customers

Business Domain knowledge Technology Know-how


Consult
Distributed and Choice of
Decentralized solution vs Centralized solution scaled delivery handpicked
model assets

Consulting support extends to all phases Tailored


partnerships

12 Document Classification
TCS DLT Framework OCEAN

Engage Guiding your blockchain journey

Familiarise blockchain Orient Consult Adopt Experience potential value

Exponentiate value realization


Navigate

13 TCS Confidential
TCS DLT Framework
Paving the path for blockchain adoption by demystifying
blockchain, reinforced by accelerated competency development
programs for customers, academia and public forums Orient Engage
Laying the groundwork for realizing the vision
of our clients, driven by our experience and
expertise
Learn about blockchain ecosystem and technology, its
offerings and its applications in your industry with Consulting led ideation to create a strategic
experts and use cases & demos built on vast experience opportunity portfolio based on expertise
Accelerate your competency and skills by opting for across business domains
courses targeting various aspects of the blockchain
Proposals driven by ROI, founded on our
technology – from programming to application
platform agnostic ecosystem models

Consult
Exponentiate value by expanding the
ecosystem and amplifying the solution Navigate Implementing and validating the
Mobilization of partners supported by our ecosystem governance
model focusing on security, performance and quality, augmented
Adopt benefits of blockchain solution with
selected partners
by our digital offerings for solution amplification Onboarding to a Consortia Network by leveraging TCS
Tailored Partnerships
TCS’ Managed Services models providing optimized maintenance
operations with unified communication support and change Fast tracking bespoke solution implementation using
management handpicked best-in-class assets

14 TCS Confidential
4 Quartz – The Smart LedgersTM
Quartz – The Smart Ledgers

DevKit
Smart Contract Development Kit
Foundation Components
Enterprise Class Security, User Management, Audit…

Coexistence
Gateway
Smart channel to Integrate & Interoperate
Command Center
Monitor & Administer the ecosystem

Integration QUARTZTM
Smart Solutions
Smart contracts for specific business processes

Interoperability
Ledgers
Ledger Structures, Smart Contracts & APIs to
leverage

16 TCS Confidential
The Smart Ledgers
16 Document Classification
The Art of the Possible - with

Developers
Blockchain/ Ecosystem Administrators
Business Users

# Digital
DevKit
Command Center Command Center

Off-Chain On-Chain
Custom Smart
Contracts Blockchain
Existing Systems GUI
Ecosystems
Ledgers Smart Solutions
Quartz Gateway

Quartz Gateway
Messaging Ripple
Network
Workflows Foundation Components
FIX Audit Identity Security
Industry/
Off-chain
Consortia
Blockchain Technologies
Data Ecosystems
(Choice of Platforms)

Messaging
HyperLedger R3 Corda Ethereum
Networks The Smart Ledgers
17 TCS Confidential
17 Document Classification
Quartz Smart Solutions – for various industries

Tokenization for Energy Assets Contract Performance Monitoring


Renewable Energy Certificates Supply Chain Financing
Contract Authoring Bill Discounting

Rewards Response to Health Queries


Wallets Transaction Register for Testing Statistics
Referrals Health Pass/ Patient Medical Records
Energy & Supply Contract Performance Monitoring
Utilities Chain
TTH Life Rewards
Crypto Services
Remittances Sciences Wallets
Proxy Resolution Provenance
Payments Retail

Insurance Repository Smart KYC


Transaction Register
Solutions
Reinsurance Contract Management
Insurance Govt Digital asset Register

Crypto Services Settlements


Tokenization Banking Capital Announcements
Interbank Ledgers Markets Meeting Services
Digital Guarantees Tokenization
KYC & Compliance Surveillance

18 TCS Confidential
The Smart Ledgers
18 Document Classification
TCS Blockchain | Partnerships

QUARTZ

Google
TECHNOLOGY

CONSORTIA/COIN PARTNER

RESEARCH COLLABORATION

19 Document Classification
TCS Co-Innovation Network &
Building competency in DLT Platforms, Protocols & Frameworks

Ethereum

BigchainDB

Hedera
Hashgraph Bitcoin
Multichain

180+ Training Sessions for Academia

10000+ Trained Associates in TCS

20 Document Classification
5 Engagement Summary
TCS Blockchain | 70+ Customer Engagements

Engagements across geographies Engagements across industries

TTH, 3
UK, 5 Tech, 7

APAC, 22 RCPG, 3
Multiple, 2

NA, 25 Mfg, 7
BFSI, 40

LSH, 4
Govt, 1
ERU, 2
EU, 14 CMI, 3
Global, 2
MEA, 4

Experience of 70+ engagements on


Consulting, Development, Infrastructure Support, Quality Assurance, Ecosystem Development
enables TCS to support wide spectrum of customer needs in Blockchain

22 Document Classification
Key Client Testimonials

“Managing and disseminating corporate event information in an accurate and timely fashion has long been a pain point for the
custody industry and we are delighted to be working with TCS on this project. Blockchain is proving to be an extremely useful
technology for us, and it is particularly exciting to build a digital ecosystem with our clients to deliver such a key service.”
Head of Digital Transformation, Securities Services, a French International Banking
Group on Corporate action announcements distribution ecosystem

“Together, over a tight eight-week timeframe, the small team of 6 developed an engaging and easy to use trading app built on our
privately run blockchain. It was a great idea and, with large number of competitive investment professionals at the event, it proved to be
an innovative solution that really hit the mark!”
Group Executive, Large Australian bank on blockchain engagement

“We certainly got our CEO’s mind flowing on potential use cases… it was a good education and awareness session for him”
Chief Technology Officer, NA Insurer about blockchain workshop with NA insurer to
generate Blockchain use cases

“This experiment with TCS gave valuable additional insights on integration of legacy with Blockchain.”
Head of Innovation Centre, Large Global Bank about PoC for clearing and settlements
services

and more ….
23 Document Classification
TCS Blockchain | Key Engagements
Payments A large Retail Payment Network in India A large Saudi Arabian Commercial bank A large Payment Processing firm in USA
End-to-end inter-bank electronic funds Cross border remittances, through Ecosystem for Acquirer, Issuing Banks &
transfers for retail customers RippleNet integration Merchants for Loyalty Points management

Banking A leading bank in Belgium A leading crypto marketplace A Commercial Bank in USA A Multi-National Bank in India
provider in Zurich Contract Authoring and Interbank lending and
Conduct technical due diligence
A core custody operations solution Management with multiple borrowing with counterparties
on the SSI offerings of a vendor
for a crypto marketplace provider vendors across multiple countries
on behalf of client

Capital A leading Exchange in India A CSD in West Africa and a A large Custodian Bank in A Multi-National Investment Bank
large Custodian Bank in Africa Europe in USA
Markets A DVP settlement platform on A Corporate Announcements
blockchain for interoperable A Cross Border Ecosystem for Multi-asset and multi-market
blockchain for partner institutions
clearing information exchange Blockchain surveillance platform
and clients

Cross- A Major US Carrier An NA Medical Devices Company A Japanese Construction Major Nordic based Telecommunications
Domain Tracking the movement of medical Giant
An ecosystem of Blockchain Bringing Transparency in building
devices from Manufacturing to sustainability certification Consulting engagement to guide &
based Cargo Tracking Platform
hospitals/pharmacies define the blockchain roadmap

Global Professional Services Firm A leading energy operator in A leading oil and gas company A Hospitality and Leisure
Singapore Marketplace Provider in UK
Skills marketplace platform for Ecosystem to monitor performance
Associate Skills & Qualification Ecosystem to buy and sell of Gas Supply agreement between Ecosystem for Issuers, Merchants &
Management Renewable Energy Certificates Gas producer and its Consumers Partners for Rewards management

and more ….
24 Document Classification
Case Study 1 | Digital Guarantees Ecosystem in Israel
The Solution: A blockchain platform that manages the complete lifecycle of digital guarantees ensuring
transparency, traceability & secured robust environment for the ecosystem participants

Benefits Quartz Advantage


✓ Facilitates real-time information ▪ SaaS model for hassle-free
exchange between Issuer and beneficiary remote deployment
✓ Automated, streamlined mechanism ▪ Plug and Play APIs as per
to significantly reducing manual, paper- Open API standard
based process
▪ Responsive GUI for
✓ Immutable with single source of truth ecosystem participants
preventing frauds
▪ Hosted on Cloud
✓ Standardized process to manage the
The largest Bank in Israel, complete lifecycle of guarantees ▪ GDPR Compliant
Bank Hapoalim, has signed
up as the anchor

25 Document Classification
Case Study 2 | TCS with B3i
Summary – B3i was incorporated by 21 insurance market participants around the world. B3i vision is to see the insurance market deliver
better solutions for end consumers through faster access to insurance with less administrative cost. TCS & B3i’s partnership leverages TCS’s
innovation capabilities and B3i’s industry-leading production DLT platform, to accelerate the digitization of insurance for faster and more
efficient delivery of tailored solutions to support risk managers, insurers, brokers, reinsurers, and industry service providers.

Key features from the


Solutions being rolled out
partnership
✓ RE – Reinsurance • Joint execution on project business plan
✓ IGR - Intra Group Reinsurance • Aligned go-to-market strategy
✓ I3PT – Insurance Program Premium • Joint governance
Payment Tracking • Innovative profit-sharing business
✓ RDE – Risk Data Exchange model
✓ KYC – Know Your Customer
TCS and B3i Announce
Partnership to shape the
Logos of customers in B3i
future of Insurance
Industry

26 Document Classification
Sustainability & Blockchain
“For the United Nations to deliver better on our mandate in the digital age, we need to embrace technologies like blockchain that can help
accelerate the achievement of Sustainable Development Goals,” António Guterres, secretary-general of the United Nations

Few key challenges 6 levers of sustainability Blockchain focus


The Blockchain advantage
Climate change &
Counterfeit market natural capital Incentivization
management

Misappropriation of Circularity Track & Trace


funds

Human capital & Humanitarian


Identity theft workforce blockchain

Social capital & Democratization of


Mishandling of data data
community

Multilateralism,
Environmental Impact innovation Remove
pollution
intermediaries

Compliance, Transparency &


Sourcing & recycling
reporting & Auditability
governance
Disintermediation
27 Document Classification
TCS Blockchain has been Ranked as Leaders by Analysts
TCS recognized as leaders in the Blockchain space by Everest, HFS and Avasant
Everest Enterprise Blockchain Services PEAK Matrix™ Assessment TCS is identified as the Leaders by Avasant Radarview
2022 2021-22

• Won the Blockchain Services Award in Infrastructure category by TCS’ Blockchain Solution, Quartz™ ranked #1
Blockchain Research Institute in 2021 Best Performing Fraud Management Solution
• TCS’ Quartz™ Named a Leading Crypto Player in Transaction
Banking and Payments by Celent
• Tata Consultancy Services’ Blockchain-enabled Network Won the
2019 FTF News Technology Innovation Award
• TCS ranked 2nd in Delivery Footprint in HFS: Top 10 Enterprise
Blockchain Services report 2021. Ranked in top 5 providers overall
across execution, innovation, and voice of the customer
28 Document Classification
Leading Differentiated Outcomes

With Consortia, Networks and Consulting driven integrated framework to


Focus on Advisory guide customers in their Blockchain
Communities involved in building Partnerships Services
protocols and standards journey

Contextual
Industry specific & cross Industry Knowledge Managed Specialized Blockchain Services:
combinatorial solutions Product/IP Services Infra, Application Support &
Leverage Model Assurance Services
Thought
Leadership

Platform Service Capabilities that help customers adopt


Selection of Blockchain platform based
Agnostic Integration Blockchain solutions/networks rapidly
on use case & business needs
Strategy

29 Document Classification
Thank You

Copyright © 2021 Tata Consultancy Services Limited


Appendix

Copyright © 2021 Tata Consultancy Services Limited


Business 4.0 and Blockchain
▪ Transparent
▪ Socio-economic
transactions
models
▪ User-control of
▪ On-chain
data &
governance
monetization
▪ Built-in Incentives
▪ Privacy protection

▪ Exponentiation of
trust ▪ Decentralized
models
▪ Infinite value by
scaling the ▪ Shared risks
network and incentives
among
stakeholders

Purpose-Driven | Resilient | Adaptable

32 Document Classification
Introduction to
Blockchain

Copyright © 2021 Tata Consultancy Services Limited


TCS Blockchain - Snapshot
TCS DLT framework - OCEAN Key Logos
▪ Consulting driven engagement framework with defined roadmap and assets
derived based on experience
▪ OCEAN – Orient, Consult, Engage, Adopt, Navigate

Strategic initiatives & Products -


▪ QUARTZ Enablers & Accelerators – Devkit, Gateway & Command Center, Smart
solutions and Ledgers
Growth &
transformation
▪ Build on the core principles of Co-existence, Integration and Interoperability
▪ Platform Agnostic, End to End solutions
Building ▪ Web 3.0 and Metaverse Solutions, Sustainability solutions, DI Solution
on belief
Purpose Strategic
led business
partner Strategic partnerships
▪ Strategic initiatives & joint GTM with technology, cloud , consortia/ coin partners
–R3, Hyperledger Fabric, Oracle, SFDC, AWS, IBM, B3i, EEA, LAACCHAIN etc.
▪ Collaborative research partnership with academia – Yale university, BRI etc.
Our competency
▪ 70+ customer engagements across geographies , industries, blockchain
adoption stages and platforms
▪ 10000+ trained associates & 100+ blockchain consultants
▪ Innovative forums - TCS Paceport, TCS rapid labs
Recognition
Won Blockchain service
Ranked as leaders by Everest, HFS & Avasant Quartz named as leading award by BRI in 2021
2022 crypto player by Celent
Ranked 2nd in delivery footprint Innovation Award – Quartz for Markets

34 TCS and Dubai Municipality Confidential


1 of 5
Blockchain
Blockchain||Paradigm
ParadigmShift
Shiftand
andUnique
UniqueBusiness
BusinessOpportunity
Opportunity

1 2
WHAT is a Blockchain ? HOW will it affect Industries ?
• A distributed, consensus controlled, tamper- • Enhance Efficiency
proof, trustless ledger of assets and transactions • Disrupt Business Models
• Disrupt Integration

Blockchain
WHY such an impact ? Paradigm Shift and Unique WHO is making the impact ?
• Automation of trust through Smart Contracts Business Opportunity
• Start-ups: Ethereum, Blockstream, Ripple,
• Secure, consensus authentication, easy to use & DAH, Abra
implement • Industries: Almost all industries. Top 3 are
• No middlemen/intermediary required in ANY finance, media & communication and life
industry science.
• $30Tn+ global GDP growth from new technologies • Consortia: Hyperledger, Hashed Health
requires decentralized systems

3 4
“Blockchain is 80% business and 20% technology” - William Mougayar1
35 Document Classification
What is Blockchain?
A blockchain is a decentralized of records called blocks that is used to record transactions across many computers so
that any involved block cannot be altered retroactively, without the alteration of all subsequent blocks.

Centralized
network Decentralized
network

Blockchain

Ex:
Ex:
Amazon
bitcoin
Facebook

36 36
Document Classification TCS-STC Confidential
Why Blockchain?

Key characteristics
• Chronological and time-stamped
• Sealed with cryptography (Immutable)
• Based on consensus
• Digital (Including Docs are stored digitally)
• Near real time updates

How it works?

The block is The block is added


A user requests broadcasted to all the to the chain
for a transaction nodes of the network

A block representing the All the nodes validate The transaction


transaction is created the block and the gets verified and
transaction executed

37 37
Document Classification TCS-STC Confidential
Ecosystem challenge: " What I see is not what you see"

NOW
This is what I This is what I
think I’m owed think I owe

Transactions are complex & costly


Company Partner
✓ Prone to human error or fraud – each participant
Do Work Pay Bill has its own separate ledger

✓ Inefficient – Information needs to be rekeyed and


Record Work ? Acknowledge Work accounts reconciled

Apply Credit Confirm Credit ✓ Frequent delays & losses – paper-based and/or
data stored centrally

Generate Invoice Key in Accounts payable ✓ Lack of Trust – means information must be verified
& reconciled
Post Invoice Receive Invoice

38 38
Document Classification TCS-STC Confidential
Solution: Blockchain enabling " What I see is what you see"

AfterNOW
Blockchain
This is what I
We both see the This is what I
think I’m owed
same thing think I owe

Transactions
Transact are and
securely complex
with & costly
trust
Company Partner
✓ Peers have
Prone a single
to human shared
error ledger–the
or fraud transaction is
– each participant
Do Work Pay Bill validated,
has its ownthe record ledger
separate is permanent

✓ Total Privacy
Inefficient – Data securely
– Information shared
needs to beonly withand
rekeyed the
Record Work ?
Shared Trust
Acknowledge Work necessaryreconciled
accounts parties in a transaction

Apply CreditShared Business logicsConfirm Credit ✓ A smart contract


Frequent delays &– losses
can affect a pre-arranged
– paper-based obligation
and/or
data stored centrally
✓ No third parties or intermediaries
Generate Invoice Shared Data Key in Accounts payable ✓ Lack of Trust – means information must be verified
✓ Eliminates
& or reduces paper processes
reconciled
Post Invoice Shared Network Receive Invoice

39 39
Document Classification TCS-STC Confidential

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