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Abstract

The paper aims to systematically review AI methods applied in hospitality and tourism by analyzing 146 articles published between 2010 and 2021. It identifies the various AI applications used, such as demand forecasting and customer service, and analyzes their relationship with different AI methods and data domains. The review discovers new knowledge about AI methods and their use in hospitality/tourism settings. It also proposes novel personalized AI models to precisely predict tourism behavior patterns.

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Demmanuel Consults
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75 views

Abstract

The paper aims to systematically review AI methods applied in hospitality and tourism by analyzing 146 articles published between 2010 and 2021. It identifies the various AI applications used, such as demand forecasting and customer service, and analyzes their relationship with different AI methods and data domains. The review discovers new knowledge about AI methods and their use in hospitality/tourism settings. It also proposes novel personalized AI models to precisely predict tourism behavior patterns.

Uploaded by

Demmanuel Consults
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Abstract

Purpose – Several review articles have been published within the Artificial Intelligence (AI)
literature that have explored a range of applications within the tourism and hospitality sectors.
However, how efficiently the applied AI methods and algorithms have performed with
respect to the type of applications and the multimodal sets of data domains have not yet been
reviewed. Therefore, this paper aims to review and analyse the established AI methods in
hospitality/tourism, ranging from data modelling for demand forecasting, tourism destination
and behaviour pattern to enhanced customer service and experience.
Design/methodology/approach – The approach was to systematically review the relationship
between AI methods and hospitality/tourism through a comprehensive literature review of
papers published between 2010 and 2021. In total, 146 articles were identified and then
critically analysed through content analysis into themes, including “AI methods” and “AI
applications”.
Findings – The review discovered new knowledge in identifying AI methods concerning the
settings and available multimodal data sets in hospitality and tourism. Moreover, AI
applications fostering the tourism/hospitality industries were identified. It also proposes novel
personalised AI modelling development for smart tourism platforms to precisely predict
tourism choice behaviour patterns.
Practical implications – This review paper offers researchers and practitioners a broad
understanding of the proper selection of AI methods that can potentially improve decision-
making and decision-support in the tourism/hospitality industries.

a. Introduction
Several review articles have been published within the Artificial Intelligence (AI)
literature that have explored a range of applications within the tourism and hospitality
sectors. However, how efficiently the applied AI methods and algorithms have
performed with respect to the type of applications and the multimodal sets of data
domains have not yet been reviewed.
b. Objective
Therefore, this paper aims to review and analyse the established AI methods in
hospitality/tourism, ranging from data modelling for demand forecasting, tourism
destination and behaviour pattern to enhanced customer service and experience.
c. Method
The approach was to systematically review the relationship between AI methods and
hospitality/tourism through a comprehensive literature review of papers published
between 2010 and 2021. In total, 146 articles were identified and then critically
analysed through content analysis into themes, including “AI methods” and “AI
applications”.
d. Results
The review discovered new knowledge in identifying AI methods concerning the
settings and available multimodal data sets in hospitality and tourism. Moreover, AI
applications fostering the tourism/hospitality industries were identified.
e. Recommendation

It also proposes novel personalised AI modelling development for smart tourism


platforms to precisely predict tourism choice behaviour patterns.
f. Conclusion

g. Implication (if present)


This review paper offers researchers and practitioners a broad understanding of the
proper selection of AI methods that can potentially improve decision-making and
decision-support in the tourism/hospitality industries.

Doborjeh, Z., Hemmington, N., Doborjeh, M. & Kasabov, N. (2022). "Artificial intelligence:


a systematic review of methods and applications in hospitality and tourism", International
Journal of Contemporary Hospitality Management, 34(3), 1154-1176.

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