Republic of the Philippines

City of Lapu-Lapu
LAPU-LAPU CITY COLLEGE
Don B. Benedicto Road, Gun-ob, Lapu-Lapu City

PROJECT PROPOSAL FOR:

SWIPYWIRE MOBILE & WEB DESIGN

A business plan as course requirement in TPC 311-Fundamentals of
Cooperative and Technopreneurship

Submitted by: John Eliezer M. Ygay

BSIT COMPTECH 3B

Submitted to: Dr. Robert B. Pabillaran

TPC 311 Instructor
Vision

To provide captivating and quality designs that is market-oriented approach to achieve

their business goals.

Mission

Our mission is to give each of our clients the best designs at an affordable price. We

believe that a website should help your small business become more productive, more

successful. We believe in giving individual attention to each of our clients, and building

a solid & lasting relationship based on trust and satisfaction.

Objectives

 To provide quality and up to date trends designs.

 To provide quality content on your website, regularly adding new information

and building credibility.

 To provide well organized contents, user friendly websites or apps and effective

call to actions to increase sales.

 To provide unforgettable services to our clients and helping their business grow

in the industry.

1.
Background

When I started to discovers to designing a website or mobile and it’s pulls out my

curiosity how it done.

Meet the team

John Eliezer M. Ygay

CEO

Jenny Wilson Annette Black Brooklyn Simmons

Project Architect Project Manager UI/UX Designer

Ronald Richards Marvin McKinneyQA

Developer and testing specialist
Work Flow of Designing to Development
 The Marketing Plan

My business plan proposal for web design focuses on creating websites for small to

medium-sized businesses. The goal of this proposal is to provide businesses with a

comprehensive web design package that meets their needs and exceeds their

expectations.

Products and Services

The products and services that I offer include website and graphic design, website

hosting, website maintenance, content creation and management, and SEO (Search

Engine Optimization).

Website and Graphic Design

My team of experienced web designers will ensure that your website is

attractive, user-friendly, and optimized for search engines. We will create a

custom design that is tailored to your business’s branding and industry.

Website Hosting

I will provide a secure and reliable hosting platform for your website. This

includes hosting services such as uptime monitoring, backups, and security.

Website Maintenance

I will provide ongoing website maintenance and updates to ensure optimal

performance. This includes troubleshooting any issues that may arise, monitoring

for security threats, and making sure that all content is up to date.
 Content Creation & Management

I will create and manage all of your website’s content. This includes creating

engaging copy, optimizing images, and creating videos. I will also manage your

website’s SEO to ensure that it is properly optimized for search engines.

SEO

I will optimize your website for search engines to ensure that it can be easily

found by potential customers. This includes creating effective keywords,

optimizing content for search engine crawlers, and ensuring that all content is

properly structured and formatted.

Overall, my business plan proposal for web design aims to provide businesses

with a comprehensive web design package that meets their needs and exceeds

their expectations. I will provide all of the necessary products and services to

create a website that is attractive, user-friendly, and optimized for search

engines.

Potential Market

My present and projected customers for web design services are small to mid-sized

businesses who require a website to promote their products and services. This includes

the following:

Small business owners

Small business owners often need websites to establish an online presence,

showcase their products or services, and generate leads.

Entrepreneurs

Entrepreneurs often need websites to present their ideas and attract investors.
Non-profit organizations

Non-profit organizations may need websites to communicate their cause and

attract volunteers and donors.

Freelancers

Freelancers may need websites to promote their services, showcase their

portfolio, and attract new clients.

Bloggers

Bloggers may need websites to attract readers and generate advertising

revenue.

Event planners

Event planners may need websites to promote their events and manage

registrations.

Online retailers

Online retailers may need websites to showcase their products and manage

sales.

Restaurants

Restaurants may need websites to promote their menus and take online orders.

Schools and universities

Schools and universities may need websites to communicate with their students,

faculty, and alumni.

Government agencies

Government agencies may need websites to provide information to their citizens.

Competitors

As a business owner in the web design industry, I am sure to face competition from

other companies offering similar services. My potential competitors can be divided into

three broad categories: local businesses, national companies, and international

businesses.

Local businesses are likely to be my most direct competitors. They are likely to have a

better understanding of the local market, and they may have built up a loyal customer

base. They may also offer a better price than I can, as they do not have to cover the

cost of marketing and reaching a wider audience. They may also have more

experienced staff and access to more resources.

National companies can be a significant threat to my business. These companies are

likely to be well-established, have access to extensive resources, and be able to offer

competitive prices. They may also have more experience in the web design industry,

which could give them an edge over me.

International businesses can also be a threat to my business. They may be able to offer

services at a lower cost, as they can draw on resources from different countries. They

may also have access to more experienced staff and may be able to offer additional

services that I cannot.

Competitors in web design can also include web design companies, freelance web

designers, web design agencies, and any other business offering web-related services.

Top competitors in Web Design business are:

Wix

Wix is one of the leading web design companies and offers a variety of features,

such as drag-and-drop website design, custom templates, and integrated e-

 commerce. It’s easy to use and is a great option for businesses that want to

quickly get a professional website up and running.

Squarespace

Squarespace is another popular web design company that offers a wide range of

features for businesses. It provides a user-friendly way to create a website and

offers an integrated suite of online marketing tools.

Weebly

Weebly is a web design company that focuses on providing users with an easy-

to-use website builder. It’s suitable for businesses of all sizes and offers a wide

range of features such as drag-and-drop design, custom domains, and integrated

e-commerce.

WordPress

WordPress is an open-source content management system (CMS) with a focus

on web design. It’s a great option for businesses that want to create an

engaging website without having to learn complex coding.

Shopify

Shopify is a web design company that helps businesses create an online store. It

provides an easy-to-use platform that integrates with various payment gateways

and offers a wide range of features such as product catalogs, order

management, and shipping options.

The key to success in the web design industry is to stay ahead of the competition. I will

have to ensure that my services remain competitive and that I am able to keep up with

the latest trends and technologies. I must also be able to differentiate my services from

my competitors, either in terms of the services I offer, the speed of delivery, or the

quality of work.
Pricing Policy

1. All web design services will be billed on a per-project basis.

2. Initial consultations will be provided free of charge.

3. All projects will require a 50% deposit at the start of the project.

4. Final payment is due upon completion of the project.

5. All web design services are subject to a minimum fee of ₱5,000.

6. All projects over ₱50,000 will be billed on an hourly basis.

7. Hourly rates will range from ₱1,000 – ₱5, 000 per hour depending on the

complexity of the project.

8. Any additional services requested after the project has started will be billed at

the hourly rate.

9. All projects will be subject to a 5% transaction fee.

10.All payments must be made in full before the project is finalized.

The cost for web design services provided by Ichiban Web Design usually varies

between ₱5,000 and ₱80,000 ($100 - $1,500 USD). The exact amount will depend on

the complexity of the project, the number of web pages required, the technologies

used, and the amount of time it will take to complete the job.
DETERMINING MY MARKETING METHODS
THE TECHNICAL (PRODUCTION) PLAN

MATERIALS

PROCESS-WORK FLOW (PRODUCTION PROCESS)

 MACHINES AND EQUIPMENT AND MATERIALS

 DIAGRAM OF WORK FLOW

THE ORGANIZATIONAL PLAN

IDENTIFYING THE KEY PEOPLE OF MY BUSINESS

SKILLS AND POSITION I NEED

 NUMBER OF PEOPLE FOR EACH POSITION

 WITH THEIR CORRESPONDING SALARIES AND WAGES

THE FINANCIAL PLAN

DETERMINING MY FINANCIAL REQUIREMENTS

 FIXED CAPITAL

 WORKING CAPITAL

 PRE-OPERATING CAPITAL

PREPARE BUDGET

 MARKETING EXPENSES

 PRODUCTION EXPENSES

 GENERAL EXPENSES

 ADMINISTRATIVE EXPENSES