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Digital Marketing Strategy Assingment

This document outlines the requirements for an individual coursework assignment on developing a new digital marketing strategy. Students must critically evaluate an existing online promotional campaign and propose improvements using a strategic framework model like SOSTAC or RACE. The 3000 word report should include: 1) An introduction and background of the chosen campaign (10 marks). 2) A critical evaluation of the existing marketing and its market position (30 marks). 3) An explanation of the strategic model and proposed new strategy, including measures of success (50 marks). 4) A conclusion and recommendations (10 marks). Students are advised to carefully manage their time, anonymously submit their work on time to avoid penalties, and properly reference

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Hussein Mubasshir
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254 views

Digital Marketing Strategy Assingment

This document outlines the requirements for an individual coursework assignment on developing a new digital marketing strategy. Students must critically evaluate an existing online promotional campaign and propose improvements using a strategic framework model like SOSTAC or RACE. The 3000 word report should include: 1) An introduction and background of the chosen campaign (10 marks). 2) A critical evaluation of the existing marketing and its market position (30 marks). 3) An explanation of the strategic model and proposed new strategy, including measures of success (50 marks). 4) A conclusion and recommendations (10 marks). Students are advised to carefully manage their time, anonymously submit their work on time to avoid penalties, and properly reference

Uploaded by

Hussein Mubasshir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing Strategy

Coursework type: Individual


Mark weight: 100%
Word Count: 3000 words

Report: “Critically evaluate an existing online promotional campaign by an organisation of your


choice and then develop a new digital marketing strategy using the SOSTAC or RACE model showing
supporting visual mock-ups, video content and how you would evaluate the success of the
campaign.” Your plan must have specific objectives with clear implementation and control strategy.
You must use an existing campaign in this assessment instead of reviewing the company overall.

1. Introduction and background of the online promotion of your choice. (10 Marks)
2. Critical evaluation of the existing marketing offering of the organisation of your choice and
their position within the market. (30 Marks)
3. Explanation of the strategic framework model of your choice and a proposed marketing
strategy to help improve the organisation’s digital presence, including measures for success,
a content promotional calendar and examples of marketing campaign assets. (50 marks)
4. Conclusion & Recommendations (10 Marks)

Things to note:

• Marks will be deducted for poor spelling, grammar, referencing and punctuation.
• Your report should contain a front cover, abstract, table of contents,
bibliography, reference list and appendices.
• Use the marks awarded for each area as an indication of how much you have to write for
each section
• Use appendices to provide information which expands upon something you have mentioned
in the main report. Please note the word count doesn’t apply to information in the appendices
• Use visuals, graphics, tables, images to enhance the readability of your report.
• All reports must be submitted via Turnitin. Please ensure your banner number is on the front cover
of your report.

Time Management: ⏱ Start your assessment early: allow yourself enough time to identify
any issues or concerns and ask for help;

Submit your assessment on time: allowing you to prevent being penalised (the 10
marks we deduct is a lot and can make a difference between an A3 or a B1, or even a pass or
a fail);

Putting your work together: Anonymous marking: we would normally not ask you to
put your name on a written assessment — so DON’T;
Think about the presentation of your work: if asked to write a report, have a (nice)
title page, executive summary, table of contents, headings (with a meaningful and clear
structure);

Referencing: Use academic resources: particularly academic journal article — not only
to strengthen your argument but also to help you develop your academic writing skills;

Make sure you understand how to reference: this could cost you valuable marks and it
is so easy to improve your grades by simply referencing properly.

Use Turnitin as a developmental tool: you can submit drafts prior to the deadline —
helping you identify any issues with your referencing or potential plagiarism;

Your academic & professional development: Develop your ability to be self-


reflective: this is a really important skill to have if you want to succeed not only in uni but
also in your professional careers;

Engage with the feedback: we provide you with thorough feedback on your work,
allowing you to further develop your own skills and abilities, helping you succeed in your
university journey…

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