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Individual Assignment

This document outlines the requirements for an individual assignment assessing students' understanding of new product development processes. It provides a test specification table mapping learning outcomes to assessment components. The individual assignment (60% of total marks) requires students to analyze the development process of a new product introduced by any company. Specifically, students must discuss the product's newness, analyze the development stages using concepts around customer needs, ideation, product development and testing, and market testing/commercialization. Students must also discuss strengths, weaknesses, and ethical implications of the chosen product's development approach. The assignment should be a 3,000 word written essay adhering to academic writing standards and citing at least 15 references in the Harvard style. It will be graded

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Purnima Oli
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© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
44 views

Individual Assignment

This document outlines the requirements for an individual assignment assessing students' understanding of new product development processes. It provides a test specification table mapping learning outcomes to assessment components. The individual assignment (60% of total marks) requires students to analyze the development process of a new product introduced by any company. Specifically, students must discuss the product's newness, analyze the development stages using concepts around customer needs, ideation, product development and testing, and market testing/commercialization. Students must also discuss strengths, weaknesses, and ethical implications of the chosen product's development approach. The assignment should be a 3,000 word written essay adhering to academic writing standards and citing at least 15 references in the Harvard style. It will be graded

Uploaded by

Purnima Oli
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

BM050-3-3-IMNPD Individual Assignment Page 1 of 4

Test Specification Table

CLO1 Appraise the widely recognised attributes necessary Final Examination


in developing and successfully commercialising a
new product (C5, PLO2)

CLO2 Propose ethical arguments and informed solutions to Individual


innovation management scenarios (A5, PLO11) Assignment

CLO3 Defend innovation management and new product Individual


development techniques for launch planning, Assignment
implementation and management (A4, PLO10)

Individual Assignment (60%):

  Question Vs Taxonomy
  Affective Level
Question PL
Topic 1 2 3 4 5 6
No. O
  S S S S
SQ SQ
Q Q Q Q

1 Ethical Solutions in Innovation     33% 11


Management Scenarios

Innovation Management and


2 New Product Development 67% 10
Techniques
67 33
  Total      
% %

Question

You are required to choose ANY company, analyse and discuss the development processes
for a NEW product that the company has introduced in the market.

Elaborate and provide detailed information about the new product as below:

1) Discuss the “Newness” of the new product


2) Analyse and discuss the new product development processes via the following
ways:

A.P.U Level 3 Asia Pacific University of Technology and Innovation


BM050-3-3-IMNPD Individual Assignment Page 2 of 4

a. Understand customers’ needs


b. Ideation: ideas generation, idea selections, concept development and concept
testing
c. Product development and product testing
d. Market testing and commercialisation
3) Discuss the strengths and weaknesses of the current approach of the chosen new
product’s developments process and ethical implications.
THE REQUIREMENTS

A written essay of approximately 3,000 words. The assignment must adhere to standard
academic documentation standards:

 Please use appropriate citation and reference according to the Harvard Referencing
Style to avoid plagiarism.
 Font type should be Times New Roman.
 Font size should be 12 pts.
 Vertical/line spacing should be 1.5 line spacing.
 You must use enough of your own words to convince that you understand what you
are writing and are not just “cutting and pasting”. Normally your own words should
be no less than 80% of the total word count.
 You should on no account make reference to www.wikipedia.com, www.about.com,
www.alibaba.com or similar sources for your work. These websites can be useful to
provide you with the definitions and the general ideas about the concepts within
module but it is not acceptable to be inserted into your academic writing.
 You may include diagrams, figures, tables etc. without word penalty.
 You are required to use at least 15 references with 50% of them from relevant
textbooks, magazines, and recent academic journals.

MARKING CRITERIA & MARKS ALLOCATION

No Criteria Marks Allocation

1 Introduction and Analysis of newness 10

A.P.U Level 3 Asia Pacific University of Technology and Innovation


BM050-3-3-IMNPD Individual Assignment Page 3 of 4

Understanding customers’ needs, ideas generations and


2 selections, concept development and testing, product 40
development and testing

3 Market testing and commercialisation 20

4 Strengths and Weaknesses and ethical implications 20

Citations and Referencing According to Harvard


5 10
Referencing Style

Total 100

ROPOSED STRUCTURE FOR THE INDIVIDUAL ASSIGNMENT


When completing the assignment it should have the following general structure:
 Title Page
 Executive Summary
 Table of Contents
 Body
 Conclusion
 References
 Appendix

Performance Criteria

Marks are awarded based on the following guidelines:

Grade Assessment Guidelines

Superficial analysis, concepts and language of the subject are absent or


0-40% scant. Irrelevant regurgitation of text book. Ideas are poorly expressed.
Many key issues are ignored. Concepts and language of the subject are
used but are often confused in application and/or discussion.
Superficial analysis, concepts and language of the subject are absent or
minimal. Limited learning outcomes have been met. Irrelevant
40-49% regurgitation of text book. Ideas are poorly expressed. Many key issues
are ignored. Concepts and language of the subject are used but are often
confused in application and or discussion.

A.P.U Level 3 Asia Pacific University of Technology and Innovation


BM050-3-3-IMNPD Individual Assignment Page 4 of 4

Some understanding of the relevant models and concepts. Some elements


50-54%
of an appropriate structure are present. Restricted analysis of some issues.

Evidence of some reading and research. Incorrect referencing although it


55-64% is evident. Some elements of an appropriate structure are present. Key
issues are analysed but not done thoroughly.
Evidence of reading and research. Understanding of the application of
appropriate models and concepts is demonstrated, but not thoroughly.
65-69%
Key issues are identified and analysed, although this may be restricted at
times. Some sources are acknowledged.
Evidence of reading and research. Understanding of the application of
appropriate models and concepts is demonstrated. Key issues are
70-74%
identified and analysed, although this may not be consistent. References
are acknowledged.
Evidence of wider reading. The assignment effectively interprets the
information and exhibits the integration of ideas across the subject area.
75-79% The assignment has credible recommendations. A systematic approach to
development and evaluation is used. Most sources are acknowledged and
referenced using Harvard Referencing Style.
Arguments are clear and convincing. Confident integration of theory and
80% and
practices is demonstrated. Consistent referencing to sources using the
above
Harvard Referencing Style.

Other Important Information


 Plagiarism is NOT acceptable. Representation of another person's work as your own,
without acknowledgement of the source, for the purpose of satisfying formal
assessment requirements is considered plagiarism. The possible consequences of
plagiarism include:
 Reduced grade for this module
 Referral for this module
 Failure of this module
 Expulsion from the Institution
 You can avoid plagiarism by using correct referencing and attribution.
 You may not copy another individual’s work in any way.

A.P.U Level 3 Asia Pacific University of Technology and Innovation

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