Course Curriculum
Course Curriculum
3rd floor, Delta Chambers, Beside VRK silks, Near Ameerpet bus stop,
Hyderabad-500018, Ph: 9133996458, 9652692828
COURSE HIGHLIGHTS:
Comprehensive course structure designed by Google certified Top Industry Experts.
Students can directly contact the faculty anytime on phone or via email or Whatsapp
during and even after the completion of the course.
Guidance to apply for Google Adwords Certification.
All topics will be covered in the area of Digital Marketing.
Each and every topic is taught to students both theoretically and practically.
We provide training with Real Time Projects.
A student will also be trained to develop their own website and practice on it.
Faculty with over 9+ years of Real Time Experience in all subjects of Digital Marketing.
WHY Digital Explore?
We at Digital Explore provide enough knowledge on Real Time Web Technologies using
which you can develop a Website, Blog or a Web 2.0 Site, Ecommerce site. You can
step into the world of Digital Marketing by learning Search Engine Optimization (SEO),
Google Adsense, Search Engine Marketing (SEM), Email Marketing, Social Media
Optimization, Youtube Money Making and Affiliate Marketing.
COURSE CONTENT:
On Page Optimization:
⮚ 10 critical keys to On Page Optimization success.
⮚ URL Structure.
⮚ How to select Domain Name (Keyword based, relevancy, branding)
⮚ Meta Title.
⮚ Meta Description.
⮚ Meta Keywords.
⮚ Uses of Header Tags.
⮚ Image Tags and Image Optimization.
⮚ Anchor Links (Inbound and Outbound Links)
⮚ Content Optimization.
⮚ SEO Content Rules and Regulations.
⮚ Keyword Density, Keyword Proximity and Keyword Prominence)
⮚ Uses of Canonicalization.
⮚ Sitemaps (XML and HTML) creations.
⮚ Robots.txt.
⮚ Canonical tags
⮚ 301, 302 Redirections
⮚ Off Page Optimization:
⮚ Back links submissions (Do’s and Don’ts)
⮚ Submission to Search Engines.
⮚ Directory Submissions.
⮚ Bookmaking Submissions.
⮚ Web 2.0 Sites Submissions.
⮚ Article Submissions.
⮚ Classifieds Submissions.
⮚ Blog Comments Submissions.
⮚ Press Release Submissions.
⮚ Forum Submissions.
SEO Tools:
⮚ Google Keyword Planner.
⮚ Keyword Position Checker.
⮚ Keyword Density Checker.
⮚ Google Analytics.
⮚ Placing Google Analytics code in the site.
⮚ Google Webmaster Tools.
⮚ Crawl Errors.
⮚ Block URLs.
⮚ Fetch as Google.
⮚ Index Status.
⮚ Sitemap submission to Google.
⮚ Remove URLs.
Google Adsense:
⮚ Introduction to Google Adsense.
⮚ Google Adsense Program.
⮚ Google Adsense approval process.
⮚ How to get relevant Adsense Ads.
⮚ Making money with Google Adsense
Email Marketing:
⮚ What is Email Marketing?
⮚ Creating official (@domainname.com) email ids and its use.
⮚ Creating Email Campaign.
⮚ Creating/ Importing Email Database list.
⮚ Campaign Tracking and Reporting.
Digital Marketing Career Prospects
● Digital Marketing Manager
● Search Engine Optimization Executive
● Content Marketing Manager
● E-commerce Manager
● Web Analytics Expert
● Social Media Marketing Specialist
● Email Marketing Manager
● Google webmaster tools manager
● Start your career as a Freelancer
● Start your own startup company