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Course Curriculum

Digital Explore provides advanced digital marketing training courses to help students start a career in digital marketing. The comprehensive course covers topics like search engine optimization, social media marketing, Google AdWords, email marketing, and more. Students learn both theoretical and practical skills from Google certified instructors with industry experience. The goal is to provide students with the knowledge and skills needed to develop digital marketing strategies and get jobs in the field.

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Sagar babu Maaturi
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37 views

Course Curriculum

Digital Explore provides advanced digital marketing training courses to help students start a career in digital marketing. The comprehensive course covers topics like search engine optimization, social media marketing, Google AdWords, email marketing, and more. Students learn both theoretical and practical skills from Google certified instructors with industry experience. The goal is to provide students with the knowledge and skills needed to develop digital marketing strategies and get jobs in the field.

Uploaded by

Sagar babu Maaturi
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DIGITAL EXPLORE (Solutions & Training)

3rd floor, Delta Chambers, Beside VRK silks, Near Ameerpet bus stop,
Hyderabad-500018, Ph: 9133996458, 9652692828

Start your career with DIGITAL EXPLORE get 100%


job oriented program

ADVANCE DIGITAL MARKETING


COURSE STRUCTURE:
The ADVANCE DIGITAL MARKETING Training Course provided by Digital Explore has the
best course structure and covers each and every aspect of Digital Marketing. The course
is designed such that students can easily grasp each and every module of this course
easily and become an expert professional in Digital Marketing.

COURSE HIGHLIGHTS:
Comprehensive course structure designed by Google certified Top Industry Experts.
Students can directly contact the faculty anytime on phone or via email or Whatsapp
during and even after the completion of the course.
Guidance to apply for Google Adwords Certification.
All topics will be covered in the area of Digital Marketing.
Each and every topic is taught to students both theoretically and practically.
We provide training with Real Time Projects.
A student will also be trained to develop their own website and practice on it.
Faculty with over 9+ years of Real Time Experience in all subjects of Digital Marketing.
WHY Digital Explore?
We at Digital Explore provide enough knowledge on Real Time Web Technologies using
which you can develop a Website, Blog or a Web 2.0 Site, Ecommerce site. You can
step into the world of Digital Marketing by learning Search Engine Optimization (SEO),
Google Adsense, Search Engine Marketing (SEM), Email Marketing, Social Media
Optimization, Youtube Money Making and Affiliate Marketing.

COURSE CONTENT:

Introduction to Web Technologies:


⮚ Internet Fundamentals.
⮚ What is Domain name?
⮚ What is Web Hosting?
⮚ What is website, blog and portal?
⮚ Difference between Website, Blog and Portal.
⮚ Search Engines.
⮚ Internet Marketing.

Understanding a Web Project:


⮚ Understand Client’s Business.
⮚ Develop Content.
⮚ Analyze and Design Architecture.
⮚ Start Development.

Website Development Basics:


⮚ Tools to build a website/ blog.
⮚ How to build a website/ blog using Web 2.0 sites.
⮚ WordPress website creations and how to use tools

Search Engine Optimization (SEO):


⮚ Search Engine Algorithm.
⮚ What is Web Crawler/ Bots / Robots/ Spiders?
⮚ Search Engine working process.
⮚ How Search Engine Indexes Pages.
⮚ What is SEO?
⮚ What is Page Rank and its uses?

Keyword Research and Analysis:


⮚ Introduction to Keyword Research.
⮚ Business Analysis.
⮚ Types of Keywords.
⮚ Keyword Research Methodology.
⮚ Keyword Analysis Tools.
⮚ Competition Analysis.
⮚ Preparing a keyword list for the project.
⮚ Localized keyword research.

On Page Optimization:
⮚ 10 critical keys to On Page Optimization success.
⮚ URL Structure.
⮚ How to select Domain Name (Keyword based, relevancy, branding)
⮚ Meta Title.
⮚ Meta Description.
⮚ Meta Keywords.
⮚ Uses of Header Tags.
⮚ Image Tags and Image Optimization.
⮚ Anchor Links (Inbound and Outbound Links)
⮚ Content Optimization.
⮚ SEO Content Rules and Regulations.
⮚ Keyword Density, Keyword Proximity and Keyword Prominence)
⮚ Uses of Canonicalization.
⮚ Sitemaps (XML and HTML) creations.
⮚ Robots.txt.
⮚ Canonical tags
⮚ 301, 302 Redirections
⮚ Off Page Optimization:
⮚ Back links submissions (Do’s and Don’ts)
⮚ Submission to Search Engines.
⮚ Directory Submissions.
⮚ Bookmaking Submissions.
⮚ Web 2.0 Sites Submissions.
⮚ Article Submissions.
⮚ Classifieds Submissions.
⮚ Blog Comments Submissions.
⮚ Press Release Submissions.
⮚ Forum Submissions.

SEO Tools:
⮚ Google Keyword Planner.
⮚ Keyword Position Checker.
⮚ Keyword Density Checker.
⮚ Google Analytics.
⮚ Placing Google Analytics code in the site.
⮚ Google Webmaster Tools.
⮚ Crawl Errors.
⮚ Block URLs.
⮚ Fetch as Google.
⮚ Index Status.
⮚ Sitemap submission to Google.
⮚ Remove URLs.
Google Adsense:
⮚ Introduction to Google Adsense.
⮚ Google Adsense Program.
⮚ Google Adsense approval process.
⮚ How to get relevant Adsense Ads.
⮚ Making money with Google Adsense

Youtube Money Making Concept:


⮚ Video Creation and Optimization.
⮚ Video Promotions.
⮚ Youtube Adsense Account creation and customization.

Search Engine Marketing:


⮚ SEM Introduction.
⮚ Introduction to Google Adwords.
⮚ Getting started with Google Adwords.
⮚ Targeting – Search, contextual or placements.
⮚ Creations of Effective Campaigns and Ad groups.
⮚ Creation of Text, Banners and Video using Display Builders.
⮚ Keyword Grouping using Broad Match, Phrase Match, Negative Match
Technique.
⮚ Costs and Billing.
⮚ Tracking Ad Performance.
⮚ Optimizing Cost per click.
⮚ Optimizing Ad Performance.
⮚ Google Analytics Report Study and Comprehension.
⮚ Creating multiple report types.
⮚ Google Trends Study.
⮚ Managing Clients Accounts.
Social Media Optimization (SMO):
⮚ Creating social media profiles
⮚ Targeting right audience to your product
⮚ Business page creation to your company
⮚ Tag People to Start Conversations
⮚

Social Media Marketing (SMM):


⮚ What is Social Media?
⮚ Facebook Marketing
⮚ Basic Social Media Marketing Techniques.
⮚ How can Social Media Help my Business.
⮚ The key Social Media Tools and Networks.
⮚ Facebook / Instagram / Twitter/LinkedIn.
⮚ Accounts Creation and Promotion.
⮚ Lead Generation
⮚ YouTube Monetization
⮚ Content Marketing Strategies
⮚ E-Commerce Marketing Strategies
⮚ Freelance Business
⮚ Video advertisement
⮚ Video ads

Email Marketing:
⮚ What is Email Marketing?
⮚ Creating official (@domainname.com) email ids and its use.
⮚ Creating Email Campaign.
⮚ Creating/ Importing Email Database list.
⮚ Campaign Tracking and Reporting.
Digital Marketing Career Prospects
● Digital Marketing Manager
● Search Engine Optimization Executive
● Content Marketing Manager
● E-commerce Manager
● Web Analytics Expert
● Social Media Marketing Specialist
● Email Marketing Manager
● Google webmaster tools manager
● Start your career as a Freelancer
● Start your own startup company

DIGITAL EXPLORE (Solutions & Training)


3rd floor, Delta Chambers, Beside VRK silks, Near Ameerpet bus
stop, Hyderabad-500018, Ph: 9133996458, 9652692828

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