What is Trainer’s Choice?
~ ‘Virtual Store’- India’s first
e-enabled SALES and LOYALTY
program designed primarily
for Gym Trainers who are not
doing this business today
~ A Fully Owned Mobile app
based sales channel designed,
developed, and managed by
Claris Distribution
~ Enrolment of users through
invitation only
~ Enlistment of brands by
invitation only
Why are we doing it?
BRANDS DOMESTIC BRANDS
MANUFACTURER MANUFACTURER
IMPORTER DISTRIBUTOR AGGREGATOR
DISTRIBUTOR RETAIL
AGGREGATOR/ E-COMMERCE
E-COMMERCE
RETAIL
TRAINER TRAINER
CONSUMER
Why are we doing it?
BRANDS
MANUFACTURER
IMPORTER
TRAINER’S CHOICE
Aggregator/Retail
OFFERING SERVICES
PRICE EFFECT EASE OF DOING BUSINESS
E-commerce LAST MILE DELIVERY
TRAINER
The role of a Gym Trainer in growing the sports nutrition
Category is Very critical
CONSUMER PURCHASE
JOURNEY
Gym
Peers
Product
Reviews
Friends
FINAL CHOICE:
TRAINER
Web
Search
Trainers are a Sales Channel in their own capacity
CELEBRITY TRAINERS ESTABLISHED TRAINERS MAINSTREAM TRAINERS
o Very small set in India o Arrange for the products o The largest part of the Indian
o Most often have their own from an aggregator or market
brand, or a tie up with an retailer o Very high numbers with each
existing brand o Enjoy credit lines from the individually having a small
o Small but high volume high retail outlet number of clients
frequency clientele. o Large base, but high o Unaware & do not want the
turnover of clientele. hassle of running their own
business of supplying products
WILL BE TARGETTED by
WILL NOT BE TARGETTED by Trainer’s Choice, but unlikely CORE GROUP to be targeted by
Trainer’s Choice to be early adopters Trainer’s Choice
Who is it for?
FITNESS INFLUENCERS FITNESS TRAINERS
NOT AVAILABLE
FOR
AGGREGATOR OR
RETAILER
NUTRITIONIST/DIETICIANS SPORTS COACHES
Why would trainers opt for the Trainers Choice Program?
• The program allows smaller Trainers to start earning through a
ZERO INVENTORY MODEL
• By eliminating Aggregator/Retail/e-commerce, we are able to
offer BETTER SERVICES and revenue earning potential to the
Trainers
• Choice of MULTIPLE BRANDS AND PRODUCT CATEGORIES
to cater to all their consumer needs
• Guarantee of AUTHENTIC Products
• Ordering & delivery tracking mechanism of platform provides
EASE OF USAGE
• DOOR STEP DELIVERY to trainer/end consumer
• Earnings are DIRECTLY credited to your account
Why you should enrol with us?
Registration process on the Trainer Application
• The sales team will contact
the Trainer and ask him/her
to download the Trainer’s
Choice App
• The Trainer will Register into
the app with all the
necessary details
• There is a back end
confirmation process
• Post the confirmation of
Registration, the Trainer will
be able to transact through
the app.
The Sales Process
The Sales Process contd…
What are the additional benefits for the trainers?
An Exclusive Welcome Kit Referral Program for Tier Benefits – Higher the
for the first 100 Trainers trainers to Earn Additional value of overall transactions,
who enrol into the revenue Reward and Recognition,
program. More Rewards…
How do brands participate…
The Chain Costs of Trainer’s Choice
Marketing Programs run on
Claris will buy Brand from authorized Trainer’s Choice Channel
supplier at an agreed price between the
Brand and Claris Brand will bear any special
OPERATION COST MARKETING COST promotion or sales incentive
Price will be at par to what is existing program that they want to run on
market benchmark so as to not create the Channel
any disturbance
Costs will have to factor in the Delivery CHANNEL LIABILITIES
Costs borne by Claris Trainer’s Choice PARTICIPATION
COST
Entry Costs into new Channel
Rules for damage, returns, or
consumer complaints
Brand will bear an annual fixed cost of
participating in the channel
Existing principles of established
channel practices to be followed
Participation Cost will be a % of the
by Trainer’s Choice.
turnover negotiated between the Brand
and Claris
Why the margin…?
Trainers Choice: One of it’s kind new sales channel
being introduced to supplement sales through the
most relevant sale influencers.
ADDITIONAL SPENDS FOR CLARIS
• Enablement of an end to end IT infrastructure for
fulfilment of the concept
• Marketing Spends for Creating awareness of the
program, Drive recruitment through R&R and finally
inducing sales (through relevant activities as
required)
• The model is reminiscent to B2C as this would entail
single unit deliveries and would require additional
spends to spruce up the supply chain.
• Influencer Acquisition costs
THANK YOU
