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Aastha Edited Research Project

The document is a research report on consumer satisfaction towards Reliance Jio conducted in Kanpur, India. It includes an acknowledgment, executive summary, table of contents, and outlines chapters on the introduction, literature review, company profile, research methodology, findings, conclusion and recommendations. The report was conducted under the guidance of Dr. S.K. Srivastava and submitted by a student to partial fulfillment of a master's degree. It involved collecting primary data through questionnaires with 100 respondents in Reliance Jio stores and analyzing consumer behavior and satisfaction with Reliance Jio's products and services. The conclusions and recommendations aim to help Reliance Jio improve customer satisfaction and loyalty.

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Shubhi Sharma
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80 views103 pages

Aastha Edited Research Project

The document is a research report on consumer satisfaction towards Reliance Jio conducted in Kanpur, India. It includes an acknowledgment, executive summary, table of contents, and outlines chapters on the introduction, literature review, company profile, research methodology, findings, conclusion and recommendations. The report was conducted under the guidance of Dr. S.K. Srivastava and submitted by a student to partial fulfillment of a master's degree. It involved collecting primary data through questionnaires with 100 respondents in Reliance Jio stores and analyzing consumer behavior and satisfaction with Reliance Jio's products and services. The conclusions and recommendations aim to help Reliance Jio improve customer satisfaction and loyalty.

Uploaded by

Shubhi Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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HARSAHAI PG COLLEGE, KANPUR

(Affiliated to CSJM University, Kanpur)

RESEARCH REPORT
On

“CONSUMER SATISFACTION TOWARDS


RELIANCE JIO”

In Partial Fulfilment of
Masters of Commerce
2022-23
Semester II

Under the guidance of: Dr. S. K. Srivastava


Submitted by:

AASTHA TIWARI
Admission no. :43
Roll no. : 22093001527
ACKNOWLEDGMENT

I take this opportunity to thank my guide Dr. S. K. Srivastava my guide and


mentor for this research and I would also like to show my utmost gratitude to
the whole commerce faculty of my college Harsahai PG Mahavidyalay,
Kanpur, for its invaluable academic and moral support.
A project is never the sole product of a person whose name has appeared on
the cover. Even the best effort may not prove successful without proper
guidance. For a best project one needs proper time, energy, efforts, patience,
and knowledge and how to use all these things. But without any guidance it
remains unsuccessful.
I have done this project with the best of my ability and hope that it will serve
its purpose. It was really a great learning experience and I would really
express my special and profound gratitude to my guides my teachers who not
only helped me in the successful completion of this report but also spread
their precious and valuable time in expanding my knowledge base, I take
immense pleasure in thanking them for supporting at all stages of this project.
After the completion of this Project I feel myself as a well aware person about
the Research Procedure and the complexities that can arose during the
process. Also I got an insight of Reliance Jio. Finally, I am also grateful to all
those personalities who have helped me directly or indirectly in the
preparation of this report.

With regards!
Aastha Tiwari
Roll no. 22093001527
EXECUTIVE SUMMARY

While preparing and researching on this project I interacted with various


relationship personnel those being engaged into various jobs such as dealing
with clients, answering customer queries through telephonic conversations
and providing them knowledge about new schemes and converting them into
our customers.
As my research project I chose the topic "Consumer satisfaction
towards reliance Jio". The project work for this research was conducted in
Reliance JIO, Kanpur city to study the customer satisfaction level.
The research has been conducted to gather information from 100 respondents
& a structured questionnaire has been used to collect the information from the
respondents. The data which was collected from them is analysed and
classified. It was found that though the Reliance Jio has the highest market
share it needs to improve on its service quality and retail services.
CHAPTERS
• 1. Introduction
•
• 2.Review of literature
•
• 3.Company profile
•
• 4. Organization chart
•
• 5. Aims and objective of study
•
• 6. Research Methodology
•
• 7. Problem and limitation
•
• 8. Analysis and interpretation
•
• 9. SWOT analysis
•
• 10. Findings
•
• 11. Conclusion
•
• 12. Suggestion/recommendation
•
• 13. Annexure
•
• 14. Bibliography
INTRODUCTION
REVIEW
Of
LITERATURE
COMPANY
PROFILE
Ambition: We set high objectives and push to achieve the best results.

Honesty: We are honest towards our clients, also when it may be unpleasant.

Integrity: We keep our word, guard confidentiality, and maintain a high level of integrity.
Organization
Chart
AIMS AND
OBJECTIVE OF
STUDY
SCOPE OF STUDY

The scope formulation is the first step to a successful Research process. Project
undertaken the problem of analysing the consumer satisfaction on Reliance Jio in reliance
JIO, Kanpur city.

IMPORTANCE AND USE OF THE STUDY

To keep things in mind that as the ever changing competitive business environment. New
thoughts and ideas should pour into its Research & Development to innovate its existing
products which should be beyond competitors comprehension. This study enables the
user with answer to formulate an effective marketing mix strategy with a broader
prospective to tap areas where it did not feel the need earlier. Hence, the decision of
whether to penetrate this section or not can be found out at the end of the data analysis.

It also gives an idea of the potential of our business in the future & the fluctuation in
prices from time to time & from product to product. Special reference is made to the
improvement of ability of product in terms of packaging& product innovations &
advertisement always means to cut down competitors.
RESEARCH
METHODOLOGY
RESEARCH TOOL

The purpose is to first conduct a intensive secondary research to understand


the full impact and implication of the industry, to review and critique the
industry norms and reports, on which certain issues shall be selected, which
remain unanswered, this shall be further taken up in the next stage of
secondary research. This stage shall help to restrict and select only the
important question and issue, which inhabit growth and segmentation in the
industry.

DATA COLLECTION:
Both primary and secondary data have been collected very vigorously
Secondary data: it is collected by the study of various reports. The reports
studied under secondary data. Primary Data was taken with questionnaire

THE RESEARCH REPORT


The report is the result of a survey which was undertaken in Reliance JIO,
Kanpur city. The objectives of the project has been fulfilled by getting
response from the customer associated to these segments through a personal
interview in the form of a questionnaire. The responses available through the
questionnaire are used to evaluate the consumer satisfaction and consumer
behaviour for the products of Reliance Jio and the willingness of the customer
to purchase its products on future. The project also covers an analysis of the
switch over of customers to competitors products in the market.
THE RESEARCH PROBLEM

The problem formulation is the first step to a successful Research process.


Project undertaken the problem of analysing the consumer satisfaction
towards Reliance Jio.

THE RESEARCH OBJECTIVE

Based on the problem the objective of the research is divided into two
which are as follows:

Primary Objective:
• To analyse consumer behaviour towards the company's product range.

Secondary Objective:
• Analyse consumer satisfaction for different Reliance Jio products.
• Analyse the Consumer behaviour of Reliance Jio.
THE RESEARCH DESIGN
The research design used in the project is exploratory design. The
investigation is carried upon the customers in Reliance JIO, Kanpur city.
The reason for choosing this design is to get responses from the customers so
that their buying behaviour about the products of the company and their
loyalty could be predicted.

THE DATA SOURCE


The data has been taken from two sources:

Primary data source:


The primary data source has been collected through questionnaire by
personally interviewing each respondent on a number of queries structured in
a questionnaire.

Secondary data source:


Secondary data was collected from following sources.

• Prior research reports


• Websites
• Books
• Newspaper
• Personal consultation
THE AREA OF WORK

The field work is conducted in the Reliance JIO, Kanpur city in various
Places like Mall, Showroom and retailers situated in different location all over
the city.

THE SAMPLE SIZE

The sample size consists of 100 units out of which the most logical and non
biased response are selected thus the sample size is taken out to be 100 units.
PROBLEM
AND
LIMITATIONS
PROBLEM AND LIMITATIONS

Though, best efforts have been made to make the study fair, transparent and
error free. But there might be some inevitable and inherent limitations.
Though outright measure are undertaken to make the report most accurate.

The limitation of the survey are narrated below:

• The project is valid for Reliance JIO, Kanpur city only.


• It was not possible to cover each and every respondent due to time
constraints.
• There may be some biased response form the respondents.
• Some respondents did not provide the full data.
• Unwillingness on the part of the customers to disclose the information as
per the questionnaire.
• The decisiveness on the part of the customers regarding some question
hence difficulty faced in recording and analysing the data.
ANALYSIS
AND
INTERPRETATION
SWOT
ANALYSIS
FINDINGS
CONCLUSION
SUGGESTIONS/
RECOMMENDATION
ANNEXURE
BIBLIOGRAPHY

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