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Ashish Prajapati

This document is a resume for Ashish Prajapati, a Digital Marketing Manager based in Bareilly, Uttar Pradesh, India. It summarizes his professional experience in digital marketing roles over the past 7 years, including managing paid advertising campaigns and developing strategies for search engine optimization, social media marketing, and website analytics. It also lists his certifications in digital marketing from Google and eMarketing Institute and education including an M.C.A. degree.

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Saksham
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0% found this document useful (0 votes)
107 views5 pages

Ashish Prajapati

This document is a resume for Ashish Prajapati, a Digital Marketing Manager based in Bareilly, Uttar Pradesh, India. It summarizes his professional experience in digital marketing roles over the past 7 years, including managing paid advertising campaigns and developing strategies for search engine optimization, social media marketing, and website analytics. It also lists his certifications in digital marketing from Google and eMarketing Institute and education including an M.C.A. degree.

Uploaded by

Saksham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Ashish Prajapati ashishprajapati1988@gmail.

com
+91- 9528603699 linkedin.com/in/ashishprajapati
Bareilly, Uttar Pradesh

PROFESSIONAL SUMMARY
Create Digital Marketing Strategy for company online promotion. Team Guiding and assign Digital Marketing work.
Run Ad Campaigns on Google Adwords, Facebook and Instagram. Research for New Digital Marketing strategies.
Guide to Development team to make website updates.

CERTIFICATIONS

 The Fundamentals of Digital Marketing Certification by Google Digital Garage.


 Search Engine Optimization Certification by eMarketing Institute
 Search Engine Marketing Certification by eMarketing Institute
 Social Media Optimization Certification by eMarketing Institute

PROFESSIONAL EXPERIENCE
Vaikon Cosmo Services Pvt. Ltd.
(Digital Marketing Manager) Oct/2019 – Present

Create Digital Marketing Strategy for organization online promotion. Team Guidance and assigning
Digital Marketing work. Research for New Digital Marketing strategies. Guide to Development team to
make website update.

 Create Digital Marketing Strategy to improve organization reach in targeted locations, Targeted
Audiences and to attract new visitors.
 Digital Marketing Team Guidance regarding Social Media Planning, Search Engine Optimization and New
strategies. Content Development and Graphic designing.
 PPC Campaign Management on Facebook and Google Adwords. Competitor Analysis and Setup and
Management Google Adwords and Facebook Campaigns.
 Search Engine Optimization Analyze website time to time and find Issues to improve keywords ranking
via SEO.
 Social Media Planning and Execution, Analyze Competitors Social Media strategies and create our Social
media planning and guide to team to execute.
 Create Promotional Activities Time To Time to attract new visitors on website.
 Co-Ordination with Developers to fix website issues and to create new pages to attract new visitors.
 Updates on Website Regular Blog updates, Plugin updates.
 Feedback Session with Overseas Aspirants Website, Google Business Listing, And Social Media Reviews.
Bitoodle Online Services Pvt. limited
(Digital Marketing Manager) July/2018 – Oct/2019

Create Digital Marketing Strategy for products promotion online. Team Guiding and assign Digital
Marketing work. Research for New Vendors and Assign Vendors list to Marketing team to discuss. Guide
to Development team to make website update.

 Create Digital Marketing Strategy to improve products visibility in targeted locations, Targeted Audiences
and to attract new visitors.
 Digital Marketing Team Guidance regarding Social Media Planning, Search Engine Optimization and New
Vendors Target.
 PPC Campaign Management on Facebook and Google Adwords. Competitor Analysis and Setup and
Management Google Adwords and Facebook Campaigns.
 Vendors Analysis of different categories products from different states, Cities and Forward to team to
contact them.
 Search Engine Optimization work on website to improve keywords ranking. Analyze website time to time
and fix On-Page Issues also improve keywords ranking via Off-Page Optimization.
 Social Media Planning and Execution, Analyze Competitors Social Media strategies and create our Social
media planning and guide to team to execute.
 Co-ordinate with Order Processing Team to analyze most orders areas and improve Targeting campaigns.
 Create Promotional Activities Time To Time to attract new visitors on website.
 Product Analysis time to time that what products are trending, what products competitors are selling on
what prices.
 Co-Ordinate with Developers to fix website issues and to create new offer pages so that we will attract
new visitors.

Techly Solutions Pvt. Ltd.


(Sr. Digital Marketing Executive) August/2017 – July/2018
Create Digital Marketing strategy for client websites and Increase Client Visibility/ Online Presence on the Web,
Technical SEO management, analyze user data through Google Analytics, Webmaster and make strategies to
improve client digital presence.

 Manage digital marketing initiatives for clients and agency, including SEO, PPC, social media, email
marketing, and website development projects.
 Developed action plans for achieving and measuring seo campaign success, including determining key
metrics, keywords and developed processes for measurement and optimization.
 Researched new marketing channels and strategies and presented them to the clients, implemented new
marketing strategies to uplift conversion rates.
 Prepare Reporing Dashboard and organize conference calls with clients in order to review weekly/monthly
progress, completed tasks, future action items, and listen to any concerns, questions or clients' requests.
 Created, Managed and Reported Google Adwords PPC campaigns for several clients on Google Adwords.
 Created, Managed and Reported Facebook Ad campaigns for several clients
 Collaborated with group of digital marketers, graphic designers, copywriters, search engine optimization,
social media and reputation management experts to deliver exceptional metrics to clients.
 Manage Company Profile on Freelancer and submit quotations to get new projects.
 Email Marketing to connect with new cients and send our Services Proposals.
 Project Management of clients projects with weekly reporting and communication with clients.
 Team Management of 5 people (SEO, SMO, Content Writer, Graphics Designer)

Venus eBusiness Solutions


(Sr. Digital Marketing Executive) Sept/2015 - July/2017
Increase Client Visibility/ Online Presence on the Web, Technical SEO management, analyze user data through
Google Analytics, Webmaster and make strategies to improve client digital presence. Work on Venus website to
improve Search Engine Visibility and run PPC Campaigns time to time as per requirements.

 Develop PPC strategies for client projects based on their requirements such as Location, Budget, etc.
 Develop SEO strategies for client projects based on keyword research, competitive analysis, rankings,
social media presence and another point that contribute to developing a successful SEO campaign.
 Evaluate websites based on technical SEO factors, on-page analysis, website load time, optimization of
site content, meta tags, titles, and meta descriptions Analysis, measuring social media impact and backlink
profiles to summarize the current SEO strength the site.
 Execute Off-Page Optimization on Clients website as per plan.
 PPC Campaign Setup and Management for clients website, Google Adwords and Facebook Campaigns
Setup and Management/Optimization to increase conversions and reduce CPC
 Social Media Marketing for Clients Social Media Profiles like Facebook, Twitter, Pinterest, Instagram,
Google Plus, Linkedin.
 Analyzed website traffic using Google Analytics.

Pinnacle Web Solutions


(Business Development Executive) May/2014 - Aug/2015
Responsible for attracting new clients and developing new relationships to support future business and Build
Strong relationship with existing clients by satisfying them from quality work.
 Manage Company Profile on Freelancer and Elance to get SEO, PPC, SMO and Website Development
projects
 Website Complete Analysis and Develop SEO Strategies (On-Page Optimization and Off-Page
Optimization) as per client’s requirement.
 Develop PPC Strategies (Google Adwords, Facebook Campaign) as per client’s requirement.
 Develop SMO Strategies (Social Media Profiles) as per client’s requirement.
 Create Quotations as per project requirement and discussion with clients to accept projects.
 Project Management from starting till project final delivery and get positive reviews from clients.
 Team Management to execute plans on client’s projects like, SEO, PPC, SMO, Website Development, etc.
 Email Marketing to get more clients and increase Company Sale.
 Weekly Reporting and Regularly communication with Clients.
Pinnacle Web Solutions
(SEO and Google Adwords Executive) March/2012 - April/2014

Developed full SEO Audit report including On-Page issues, Prepared SEO task work report, keyword ranking report
weekly or monthly basis, Setup and Manage Google Adwords Campaign, Analyze competitors Social Media
Activities and implement on pinnacle and client website.
 SEO work on Pinnacle Website to improve Search Engine ranking.
 Complete Website Analysis regarding On-Page Issues.
 Create complete SEO Audit report for clients Website
 Relevant Keyword Research
 Social Media optimization
 Theme Related Article and Blog Submission
 Social Media and Bookmarking Submissions.
 Press Release,Web 2.0, pdf,image,video submission, and all Off-page SEO Activity.
 Used Google Analytics and Webmaster tools to optimize web properties.
 Reporting and analytics for the SEO activities to Senior.
 Setup and Manage Google Adwords Campaign and Weekly report to Senior.

EDUCATION
 Master of Computer Applications (M.C.A.) in 2010 from IIMS affiliated to U.P.T.U., Lucknow.
 Bachelor of Computer Applications (B.C.A.) in 2007 from Maharaja Agrasen Mahavidiyalaya affiliated to
M.J.P University, Bareilly.
 Intermediate (PCM) in 2004 from U.P. Board Allahabad.
 High School (PCM) in 2002 from U.P. Board Allahabad.
 Industrial Training in 2007 from Brindavan beverages private limited
SKILLS
 Web Analytics: Google Analytics, Google Webmasters, Twitter Analytics, Facebook Analytics
 SEO Audit Tool : WooRank, SEMrush, Ahref, Alexa, Smallseotool
 Social Media Tool : HootSuite, Buffer
 Email and Marketing Automation: MailChimp
 Keyword Research Tools : Google Keyword Planner, KWFinder, SEMrush
 Other Working Tools : Gtmetrix, Google Page Speed, Pingdom, Youzign, LinkChecker 2.0.1

SUPERVISIONS

 Graphic Designing: Photoshop, White Board Animation, Filmora, Adobe Premier Pro, Canva
 Content Writing: Yoast
 Development: Wordpress
PERSONAL PROFILE

Name :: Ashish Prajapati


Father’s Name :: Shri Vasudev
Date of Birth :: 05-July-1988
Sex :: Male
Nationality :: Indian
Marital Status :: Married
Languages known :: Hindi, English
Contact No. :: +91-9528603699
E-mail Id. :: [email protected]

DECLARATION

I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the
Responsibility for the correctness of the above-mentioned particulars.

Date: ………….. (Ashish Prajapati)

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