Ashish Prajapati
Ashish Prajapati
com
+91- 9528603699 linkedin.com/in/ashishprajapati
Bareilly, Uttar Pradesh
PROFESSIONAL SUMMARY
Create Digital Marketing Strategy for company online promotion. Team Guiding and assign Digital Marketing work.
Run Ad Campaigns on Google Adwords, Facebook and Instagram. Research for New Digital Marketing strategies.
Guide to Development team to make website updates.
CERTIFICATIONS
PROFESSIONAL EXPERIENCE
Vaikon Cosmo Services Pvt. Ltd.
(Digital Marketing Manager) Oct/2019 – Present
Create Digital Marketing Strategy for organization online promotion. Team Guidance and assigning
Digital Marketing work. Research for New Digital Marketing strategies. Guide to Development team to
make website update.
Create Digital Marketing Strategy to improve organization reach in targeted locations, Targeted
Audiences and to attract new visitors.
Digital Marketing Team Guidance regarding Social Media Planning, Search Engine Optimization and New
strategies. Content Development and Graphic designing.
PPC Campaign Management on Facebook and Google Adwords. Competitor Analysis and Setup and
Management Google Adwords and Facebook Campaigns.
Search Engine Optimization Analyze website time to time and find Issues to improve keywords ranking
via SEO.
Social Media Planning and Execution, Analyze Competitors Social Media strategies and create our Social
media planning and guide to team to execute.
Create Promotional Activities Time To Time to attract new visitors on website.
Co-Ordination with Developers to fix website issues and to create new pages to attract new visitors.
Updates on Website Regular Blog updates, Plugin updates.
Feedback Session with Overseas Aspirants Website, Google Business Listing, And Social Media Reviews.
Bitoodle Online Services Pvt. limited
(Digital Marketing Manager) July/2018 – Oct/2019
Create Digital Marketing Strategy for products promotion online. Team Guiding and assign Digital
Marketing work. Research for New Vendors and Assign Vendors list to Marketing team to discuss. Guide
to Development team to make website update.
Create Digital Marketing Strategy to improve products visibility in targeted locations, Targeted Audiences
and to attract new visitors.
Digital Marketing Team Guidance regarding Social Media Planning, Search Engine Optimization and New
Vendors Target.
PPC Campaign Management on Facebook and Google Adwords. Competitor Analysis and Setup and
Management Google Adwords and Facebook Campaigns.
Vendors Analysis of different categories products from different states, Cities and Forward to team to
contact them.
Search Engine Optimization work on website to improve keywords ranking. Analyze website time to time
and fix On-Page Issues also improve keywords ranking via Off-Page Optimization.
Social Media Planning and Execution, Analyze Competitors Social Media strategies and create our Social
media planning and guide to team to execute.
Co-ordinate with Order Processing Team to analyze most orders areas and improve Targeting campaigns.
Create Promotional Activities Time To Time to attract new visitors on website.
Product Analysis time to time that what products are trending, what products competitors are selling on
what prices.
Co-Ordinate with Developers to fix website issues and to create new offer pages so that we will attract
new visitors.
Manage digital marketing initiatives for clients and agency, including SEO, PPC, social media, email
marketing, and website development projects.
Developed action plans for achieving and measuring seo campaign success, including determining key
metrics, keywords and developed processes for measurement and optimization.
Researched new marketing channels and strategies and presented them to the clients, implemented new
marketing strategies to uplift conversion rates.
Prepare Reporing Dashboard and organize conference calls with clients in order to review weekly/monthly
progress, completed tasks, future action items, and listen to any concerns, questions or clients' requests.
Created, Managed and Reported Google Adwords PPC campaigns for several clients on Google Adwords.
Created, Managed and Reported Facebook Ad campaigns for several clients
Collaborated with group of digital marketers, graphic designers, copywriters, search engine optimization,
social media and reputation management experts to deliver exceptional metrics to clients.
Manage Company Profile on Freelancer and submit quotations to get new projects.
Email Marketing to connect with new cients and send our Services Proposals.
Project Management of clients projects with weekly reporting and communication with clients.
Team Management of 5 people (SEO, SMO, Content Writer, Graphics Designer)
Develop PPC strategies for client projects based on their requirements such as Location, Budget, etc.
Develop SEO strategies for client projects based on keyword research, competitive analysis, rankings,
social media presence and another point that contribute to developing a successful SEO campaign.
Evaluate websites based on technical SEO factors, on-page analysis, website load time, optimization of
site content, meta tags, titles, and meta descriptions Analysis, measuring social media impact and backlink
profiles to summarize the current SEO strength the site.
Execute Off-Page Optimization on Clients website as per plan.
PPC Campaign Setup and Management for clients website, Google Adwords and Facebook Campaigns
Setup and Management/Optimization to increase conversions and reduce CPC
Social Media Marketing for Clients Social Media Profiles like Facebook, Twitter, Pinterest, Instagram,
Google Plus, Linkedin.
Analyzed website traffic using Google Analytics.
Developed full SEO Audit report including On-Page issues, Prepared SEO task work report, keyword ranking report
weekly or monthly basis, Setup and Manage Google Adwords Campaign, Analyze competitors Social Media
Activities and implement on pinnacle and client website.
SEO work on Pinnacle Website to improve Search Engine ranking.
Complete Website Analysis regarding On-Page Issues.
Create complete SEO Audit report for clients Website
Relevant Keyword Research
Social Media optimization
Theme Related Article and Blog Submission
Social Media and Bookmarking Submissions.
Press Release,Web 2.0, pdf,image,video submission, and all Off-page SEO Activity.
Used Google Analytics and Webmaster tools to optimize web properties.
Reporting and analytics for the SEO activities to Senior.
Setup and Manage Google Adwords Campaign and Weekly report to Senior.
EDUCATION
Master of Computer Applications (M.C.A.) in 2010 from IIMS affiliated to U.P.T.U., Lucknow.
Bachelor of Computer Applications (B.C.A.) in 2007 from Maharaja Agrasen Mahavidiyalaya affiliated to
M.J.P University, Bareilly.
Intermediate (PCM) in 2004 from U.P. Board Allahabad.
High School (PCM) in 2002 from U.P. Board Allahabad.
Industrial Training in 2007 from Brindavan beverages private limited
SKILLS
Web Analytics: Google Analytics, Google Webmasters, Twitter Analytics, Facebook Analytics
SEO Audit Tool : WooRank, SEMrush, Ahref, Alexa, Smallseotool
Social Media Tool : HootSuite, Buffer
Email and Marketing Automation: MailChimp
Keyword Research Tools : Google Keyword Planner, KWFinder, SEMrush
Other Working Tools : Gtmetrix, Google Page Speed, Pingdom, Youzign, LinkChecker 2.0.1
SUPERVISIONS
Graphic Designing: Photoshop, White Board Animation, Filmora, Adobe Premier Pro, Canva
Content Writing: Yoast
Development: Wordpress
PERSONAL PROFILE
DECLARATION
I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the
Responsibility for the correctness of the above-mentioned particulars.