Veggie rolls are literally made from the bottom of our hearts, with the

mixture of love, sincerity and passion as the main ingredients. Our

products can surely win the hearts of everyone and will surely be a
crowd must have for: it is different from the usual bread roll. Well
definitely say that Veggie Rolls are extraordinary, say goodbye to your
usual bread roll and say hello to our veggie rolls that offersmore
nutrition and healthy filling

Mondragon, C.
Arabes, V.
Santiago, R.
Cuanco, J.
Dela Cruz, E.
Rivera, A
Buenavista, L.
 Bread Rolls as a business commits to give a unique product to our clients. It will keep
the best production, clean and safe. The dedicated sellers will provide the best service they
could give in selling the product.

Mission
Our mission is to produce healthy quality of product at a competitive price. We will always
strive to service our customer with the utmost integrity and to their complete satisfaction

Vision
Our vision is to be a manufacturer at healthy and in product (veggie rolls) in the Tabango or
in the country. This vision will be accomplished by sharing the responsibilities of planning
and decision making with all of the employees.

Objectives of the Business

➢ By doing Sales Promotion

➢ To accumulate ₱1,500 or above in total sales in a month

Business Model
BUSINESS MODEL
PARTNER KEY VALUE CUSTOMER CUSTOMER
NETWORK ACTIVITIES PROPOSITION RELATIONSHIP SEGMENT
 -To promote
our product Imelda
through Advertisements Senior
-Tastiness of
handouts High School
the product -Social Media
-Food and selling
distributors our 1.Students
products to -Flyers
in our local
the target -Provide 2. Co/
market -Free Samples
market sufficient Teachers
wherein we nourishment
gave our for the 3. Utility
flyers. masses. Workers
-Yusing’s KEY DISTRIBUTION
Store RESOURCES CHANNELS

-Saning -Packaging
Vegetable COST -Personal
-Food REVENUE
Mart STRUCTURE Selling STATEMENTS
Ingredient:
(Sliced ➢ Production -Online Selling
sandwich cost ➢ Direct
bread, Hot ➢ External -Through Selling
dogs, Cheese, supply cost
Direct ➢ Online
Eggs and milk,
Message Selling
Variety of
Vegies Panko
bread crumbs,
Oil.)

 Values
Bread Rolls as a business commits to give a unique product to our clients. It will keep
the best production, clean and safe. The dedicated sellers will provide the best service they
could give in selling the product

Introduction

Business Name and Address

Ourbusiness product’s name is “Fried Bread Roll with Tuna Filling“. Our
business place is located at Montalban Town Center E. Rodriguez Highway Brgy. San
Jose Rodriguez, Rizal.

Nature of Business
Our product is called “Fried Bread Roll with Tuna Filling”. From the title
itself, it has a delicious tuna filled in a bread roll deep fried in cooking oil. Only one
piece of our product is enough to sustain ourbody healthy needs because it has
carbohydrates, zinc, iron and vitamins that helps our body to become healthy.
Students, teachers and admins can avail our product at a cheap price for only PHP
13.00 only.

Statement of Financing Need

On buying ingredients for our own product, we have spent PHP 161.00 for all
the ingredients we will need. The Pinoy Tasty is PHP 15.00, the 2 Can of Tuna is PHP
76.00, the Bread Crumbs is PHP 10.00, the cooking oil is PHP 25.00, the Butter is PHP
15.00, the onion is PHP 15.00, and the siling labuyo is PHP 5.00

TAGLINE
WAKE-UP, IT`S SNACK O`CLOCK!

Objective

Ecommerce is enabling or achieving our business objectives by using information technology to

enhance or transform business processes. It is important to keep in mind that the internet is a
medium for communication with our customer.

These are some of our objectives:

1. inform target customer/consumer about features and benefits of our product and its competitive
advantage.
2. Making the product cheaper for target customer.
3. Making the product easier to sell.
4. Building product awareness, creating interest, providing information.
Goal

- Increase the number of sales

- Gain more profits
- Improvement in the different fields.
- (Ex. Brand recognition: effectiveness of marketing; efficiency of sales, manufacturing and
delivery, and etc.)

Objectives:
- Provides all of the resources needed to maintain productivity in the business.
- Keep the customers and clients happy with the products and services
- Live up to the Mission and Vision of the Business.

Objectives of the Business

➢ By doing Sales Promotion

➢ To accumulate ₱1,500 or above in total sales in a month
Parties supporting the Business

Our main purpose is to build our own business. To develop a product that will give
way to healthty lifestyle.

1. Consumer: Everyone that have the capabilities to afford our product. We will
serve them healthy food snack to give them a healthier life.
2. Supplier: Purefoods Tender Juicy Hotdog, One More Slice PH (cheese), MSCS
PrimeGoods, Inc.(Bread Crumbs),Ka Itlog Business Partner (Egg), Q Mart Vegetables
Supplier,Village Gourmet Company, Inc. (Bread), Nestle Company, Inc. (Condensed Milk),
BHP Appliance Center.
3. Board of Directors: Mondragon, C.
Arabes, V.
Santiago, R.
Cuanco, J.
Dela Cruz, E.
Rivera, A
Buenavista, L.

TREND IN THE INDUSTRY

➢ The design and consistency will catch the eye of the customers to attract
their attention.

We will make our business to trend by promoting the healthy benefits of our product to our
consumer target.

CONSUMER
- Market segment and target
- Demand Analysis

We can approach our consumer to buy our products by using tarpaulin, word of mouth ,
plyers, and great marketinng strategy.

COMPETITORS
- High end stall/restaurants
- Long time business
 ➢ Social Media Advertising
➢ Personal Advertising
➢ Neutral Pricing

Since the costs of this product are only average, we will not be
increasing our price to gain better target market attention amongst all
competitors.

Market Forecast
- Demand and Supply Forecast
- Provinces
- School
- Town
- Local
- National
- International

Market Share
- Good Health from the product
- Gain high profit in order to distribute high taxes

➢ We aim for 85% of population in the Imelda San Carlos Senior High
School

TARGET CUSTOMER
Our target customers are the Imelda San Carlos Senior High School . We will
build this food stall inside the school for us to easily accommodate them. We think of a
concept “HUGOT LINES AND QUOTES” to entertain the teenager on the students to buy
our product. We make a product that is delicious and enjoyable, affordable for our
customers.

TDS company targets the junior and senior high school students, college students,
adults and teachers since this food is more accessible to sell because they have
online class that they attend. They have their allowance to create a decision on
which product to buy as a snack.

Advantage competitors

TDS Corporation launches bread roll snacks that has a sauce in the
 inside. A typical bread roll contains a hotdog or ham, and vegetable.
TDS innovated this bread roll and added cheese sauce in the inside
that will not be visible through the naked eye of the customers. They
will eat snack that they will not only enjoy, but also their body
health. They will indulge to the healthiness unconsciously while
enjoying the snack.

CUSTOMER NEEDS

Some people usually fall asleep in the afternoon and also because of this pandemic the
students, adults and teachers are only in their house, they need a finger food to enlighten theirselves
and boost their energy that is why the TDS decided to innovate the typical snack into something
healthy, boost your energy and apply the tagline “Wake up, its SNACK o’clock”.

MARKET STRATEGY
Our Strategy is to entertain our customers to buy from us using advertisement, pliers
and promos or discount. Also the price will be affordable for the customers to buy our
product. We will make the place for our food stall clean and pleasant to the eyes of our
customers and we will also be friendly talking to them so that we can get many customers
to buy our product

EXPECTED INCOME
We will sell this product at a cost of ₱ 10.00 - ₱ 25.00. We are expecting that our
expected income will reach ₱ 3,000 - ₱ 4,000. We the employees will do our best to make
this business successful. And as good employees we will assure that we will have a good
friendship and good camaraderie.

MARKET POSITION
• Competitive Advantage

Bakery- Extra supply of foods that is affordable especially to those

people that is no enough money due to work exemption because of
this pandemic. Also bakery shops can give some person a job to earn
money and use as a financial support for their fam.

FoodBuddy- We can provide services even if it has a pandemic.

We are using social media platforms. We can provide a service in
personal and our product that we provide is very affordable.

2.4.1 Market Distribution

We can sell our product through online and we also have a store
in San Ramon Dinalupihan Bataan. We can offer you through social
media or in personal. The premium bread roll with cheese sauce is
only 50 pesos and it consist of 5 pieces per bundle. It is free shipping
near in our store but if it is far, the customer will provide another
payment for shipping fee and it cost only 5 pesos. Even if it is online
or in personal we can give you a service.

We make this strategy to easily provide a service and food to our

customers that we easily give a snack that even though there is a
pandemic we still give a service and food to deliver in their house.

I. Business Proponents Organizers with their Capabilities and Contribution

In our business we ourselves are the employees, Food Manager – Bjorn Castillo;
Staffs – Renz Florendo, Kevin Ryan Lanting and Emerson Bonggo; Auditor – Glenn
Guevarra; Cashier – Don Jacob De Sagun; we conduct this business proponents for our
business to be organized and well planned.
1. Resource Mobilizers and Financial backers
- Don Jacob De Sagun
2. Technology Provider and Applicators
- Kevin Ryan Lanting
3. Governance and Top Management
- Glenn Jomari Guevarra
4. Operating and Support Team
- Bjorn Castillo, Renz Florendo and Emerson Bonggo
Ingredients
 12 slices white bread
 3 hot dogs, cut into 4 strips
 4 ounces quick melt cheese, cut into 24 thin strips
 2 eggs
 1/4 cup milk
 1 cup Panko bread crumbs
 canola oil

Product Process

Exact Processing Procedure:

➢ Trim edges of each bread and with a rolling pin, flatten until very thin. 
➢ Arrange a piece of hotdog and two cheese strips at the edge of the bread
facing you and roll bread into a log to enclose filling. Press lightly on
seams to completely seal (or secure with toothpicks and remove when
ready to dredge in bread crumbs). Repeat with remaining bread slices.
➢ In a bowl, combine eggs and milk and whisk together until well-beaten. 
➢ In a shallow dish, place Panko bread crumbs.
➢ Dip the bread roll in egg mixture and roll in bread crumbs, patting down
crumbs to fully coat. Repeat with the remaining rolls.
 ➢ Arrange breaded rolls in a single layer on a baking sheet and freeze for 3
to 5 minutes.
➢ In a wide, thick-bottomed pan over medium heat, heat about 2-inches
deep of oil. Place prepared bread rolls seam side down and deep-fry,
turning as needed, until golden and crunchy. 
➢ Remove from pan and drain on a wire rack set over a baking sheet. Serve
hot with catsup for dipping. Use the cut-off crusts as a binder (panade)
for burger steaks.
➢ I find the sweet and tangy taste of banana catsup complements the
creamy and salty flavors of these bread rolls. You can either spread a very
thin layer of catsup on the bread (not too thick or the bread will turn
soggy) before you add the sliced hot dog and cheese or just serve the fried
bread rolls with a side of banana catsup for dipping.
➢ Cut the hot dog and cheese into thin strips so you’ll be able to roll the
bread tightly around them.
➢ I like to freeze the prepared bread rolls for a few minutes before frying so
the cheese firms up a little and does not ooze out of the rolls during
frying.
➢ For the best texture, maintain the oil is at the optimal 350 F to 375 F
range. Too hot and the bread coating browns before the inside is
sufficiently heated through, too low and the bread rolls absorb a lot more
oil.
➢ To prevent the temperature from plummeting, do not overcrowd the pan
and fry in batches as needed.
➢ Drain the fried rolls on a wire rack instead of on paper towels as the
escaping steam might make them soggy.

How to serve
 These crunchy cheese and hot dog rolls are delicious as a snack or appetizer
with a dipping sauce such as ketchup, mustard, BBQ sauce, sweet and sour
sauce, or Ranch dressing.
 As they’re best enjoyed freshly cooked, I suggest storing them unfried.
Arrange in a single layer on a baking sheet, cover with film, and freeze
until firm. When frozen, transfer to resealable bags and keep in the
refrigerator for up to 3 months. This way, they won’t stick together
when frozen.
 Fry frozen and adjust the temperature during cooking as needed to
ensure they don’t burn on the outside before fully heated through on
the inside.

Processing Plant and Equipment:

The processing plant will be from one of the owner’s kitchen

which is just 500 meters from ISCSHS with the complete availability of
equipment and ingredients all at good condition.
➢ 1. Plastic Gloves - sanitation purposes
➢ 2. Apron - to prevent stain and dirt
➢ 3. Knife - to cut the ingredients
➢ 4. Grater - utilized in grating the cheese
➢ 5. Pan - where to cook the Queen Premium Bread Rolls
➢ 6. Cutting board - where to cut the vegetables
➢ 7. Disposable Ware – to store our product
➢ 8. Spatula – utilized in cooking the product
Expected Time to Process the Product

The expected time for the process and preparation time will be
approximate total of 20 minutes.

Source of Raw Materials

➢ Source of the materials will be from the Imelda Market which is

approximately 2 kilometers away from Imelda San Carlos Senior High
School. The sources are namely Yusing’s Store and Saning Vegetable
Mart. The materials will be bought through cash from the owners’ fund
and will be delivered personally to the processing plant.

Manpower Requirements:
➢ Delivery
➢ Buyer
➢ Processor/Cooker
➢ Packager

Production Cost

INGREDIENTS:
➢ Cornstarch = ₱28.00
➢ Evaporated milk = ₱40.00
➢ Eden Cheese = ₱20.00
 ➢ White Sugar = ₱52.00
➢ 2 – Big Coconut Milk = ₱40.00
➢ 1.4 Liters Water
➢ Squash = ₱10.00

➢ OTHER EXPENSES:
➢ Container = ₱110.00
➢ Total expenses = ₱300.00
Material Squash Maja Blanca
Quantity 5
Unit Cost ₱300.00
Price ₱90

Evaluation of Suppliers

• Yusing Store
 ➢ Yusing Store is located at the Central Market in Ubay and has the ingredients that are all
in good condition and is maintained regularly.
➢ Saning Vegetable Mart – It has the freshest squash supply for us to buy.
Storage and Inventory Control System

• The storage of our product will be managed in a particular business owner’s house. Our
inventory control will have an inventory aging schedule and our one member will
calculate the inventory turnover ratio at the end of the month to measure the number of
times we have taken inventory.
Shipment System and Control

• Particular members will prepare the ordered product and pack it well, determine the
delivery time and count the total payments from our customers.
Function and Support Services

• The function of the other member is to deliver the products to our customers.
• The assigned finance member automatically records sales transactions
and calculates the business net profit.
• We are friendly with our suppliers and they support our business by providing us with
their services.

MARKET ANALYSIS AND MARKETING PLAN

❖ 4.1 MARKET DESCRIPTION/ANALYSIS
❖ 4.2 COMPETITORS ANALYSIS
❖ 4.3 MARKETING STRATEGY
• 4.1.1 MARKET DESCRIPTION / ANALYSIS What is your
target market?

TDS Company targets the junior, senior, college students, adults and
teachers because they have online class and work every day. They
have a choice to have their own snack when they have free time.

What is the demographic of your target market?

The Deli-sauce-yo corp. wants to give and provide a service aim any
age, gender, location, or status of the customer.

What are their needs?

Some people needs snacks if they have free time especially if they are
 tired on their work. So they need this snack to enlighten and boost their
energy. That's why TDS makes typical snack into something healthy and
boost energy.

What is their purchasing behaviour?

It depends to our customers if they want to buy a bundle or add

something for their snacks.
❖ 4.2 COMPETITORS ANALYSIS
• Indirect Competitors
Advantages

Extra supply of foods that is affordable especially to those people that is no enough
money due to work exemption because of this pandemic. Also bakery shops can give
some person a job to earn money and use as a financial support for their fam.

Disadvantages
Their products are easily
perish High price of
ingredients/ products Small
profit margin
Extreme competition

❖ TARGET/CUSTOMERS
2.3.1 Target Market

TDS company targets the junior and senior high school students, college
students, adults and teachers since this food is more accessible to sell because they
have online class that they attend. They have their allowance to create a decision on
which product to buy as a snack.

2.3.2 Customer Needs

Some people usually fall asleep in the afternoon and also because of this pandemic the students,
adults and teachers are only in their house, they need a finger food to enlighten theirselves and boost
their energy that is why the TDS decided to innovate the typical snack into something healthy, boost
your energy and apply the tagline “Wake up, its SNACK o’clock”.
4.3 MARKETING STRATEGY
We attract the customers in the way of presenting our product and on
how we entertain each and every person with just our skills in
persuading every individuals with our product. In the other side, we
retain our customer’s attention by giving a full service and good quality
of product in order for the loyalty to instill forever.
Advertising and Sales Promotion is the best way to sell our products.
Because of this pandemic, we used advertising through social media
platform, we persuade the customers and promote our products to
everyone. Sales promotion will be use after this pandemic because we
will conduct a free taste or samples to everyone so they can decide to
buy our products.