Concept of Entrepreneurship Class Notes 2
Concept of Entrepreneurship Class Notes 2
Introduction
Entrepreneurship has assumed super importance for accelerating economic growth both
in developed and developing countries. It promotes capital formation and creates
wealth. It is hope and dreams of millions of individuals around the world. It reduces
unemployment and poverty and it’s a pathway to prosperity. Entrepreneurship is the
process of searching out opportunities in the market place and arranging resources
required to exploit these opportunities for long term gains. It may be distinguished as
ability to take risk independently to make utmost earnings in the market. It is a creative
and innovative skill and adapting response to environment of what is real.
What is Entrepreneurship?
Entrepreneurship has been defined by different people in different ways. Some of these
definitions are as follows:
Who is an Entrepreneur?
TYPES OF ENTREPRENEURS
PULLED ENTREPRENEURS
These are those that are attracted into business because of their role models or they
have associated themselves with successful entrepreneurs and attempt to emulate
them. They have a pressing desire to run their own businesses right from the start and
are generally more appreciated to start business. They have a higher success rate.
PUSHED ENTREPRENEURS
These are those that are forced to venture into business by circumstances beyond their
control. For example, retrenched, retired, declared redundant or dismissed. They are
forced to engage in business for purposes of survival and normally conduct through trial
and error. They usually have low success rate.
SOCIAL ENTREPRENEUR
SERIAL ENTREPRENEUR
A serial entrepreneur is one who continuously comes up with new ideas and starts new
businesses. In the media, the serial entrepreneur is represented as possessing a higher
propensity for risk, innovation and achievement. Serial entrepreneurs are more likely to
experience repeated entrepreneurial success. They are more likely to take risks and
recover from business failure.
LIFESTYLE ENTREPRENEUR
A lifestyle entrepreneur places passion before profit when launching a business in order
to combine personal interests and talent with the ability to earn a living. Many
entrepreneurs may be primarily motivated by the intention to make their business
profitable in order to sell to other shareholders. In contrast, a lifestyle entrepreneur
intentionally chooses a business model intended to develop and grow their business in
order to make a long-term, sustainable and viable living working in a field where they
have a particular interest, passion, talent, knowledge or high degree of expertise.
Common goals held by the lifestyle entrepreneur include earning a living, doing
something that they love, earning a living in a way that facilitates self-employment,
achieving a good work-life balance and owning a business without shareholders. Many
lifestyle entrepreneurs are very dedicated to their business and may work within the
creative industries or tourism industry, where a passion before profit approach to
entrepreneurship often prevails.
While many entrepreneurs may launch their business with a clear exit strategy, a
lifestyle entrepreneur may deliberately and consciously choose to keep their venture
fully within their own control. Lifestyle entrepreneurship is becoming increasing popular
as technology provides small business owners with the digital platforms needed to
reach a large global market. Younger lifestyle entrepreneurs, typically those between 25
and 40 years old, are sometimes referred to as Treps.