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Assignment 1 Situation Analysis Rubric

This document outlines an assignment for a situation analysis marketing plan. It provides a rubric for students to analyze a client company by researching its background, defining its value proposition and target market. Students must complete a SWOT analysis and recommend a strategic alternative for growth. The assignment requires analytical skills to identify key issues, apply marketing concepts and recommend opportunities for the client based on a thorough analysis.

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Jaime Tolentino
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178 views2 pages

Assignment 1 Situation Analysis Rubric

This document outlines an assignment for a situation analysis marketing plan. It provides a rubric for students to analyze a client company by researching its background, defining its value proposition and target market. Students must complete a SWOT analysis and recommend a strategic alternative for growth. The assignment requires analytical skills to identify key issues, apply marketing concepts and recommend opportunities for the client based on a thorough analysis.

Uploaded by

Jaime Tolentino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING ESSENTIALS

Assignment Part One – Situation Analysis Rubric

Team member names:


_________________________________________________________________

Section Description Comments Grade


Introduction Research your client and point
out key things from their
background that are impacting /5
or happening with their
business currently. This
requires a great amount of
analytical ability to present key
issues to focus the proposal.
Also key issues here will set
the tone for the entire proposal
and will be related to later on.
Value Define value proposition. Apply
Proposition this concept with the company
you are analyzing. Explain the /10
connection between what your
company makes, and the price
it asks in return.
SWOT Analysis & Complete a SWOT analysis,
Summary presenting your researched
information in a matrix (point-
form), followed by a full
analysis in paragraph form. /20
Target Market Analyze the target segment for
Analysis the company’s product,
providing a full analysis of its /15
demographic, psychographic,
geographic and the behavioral
characteristics.  Define the
company/product’s position
relative to competitors
Conclusion & Provide an overview of the key
Recommendation findings amongst the SWOT
and Target Market Analysis.
Referencing the Strategic
Opportunity Matrix, recommend /10
one strategic alternative for
your client’s growth.

1 School of Business
© 2016, Southern Alberta Institute of Technology
MARKETING ESSENTIALS

Professionalism Include a proper and complete


title page, table of contents and
reference page. Eliminate
spelling, punctuation,
grammatical, structural, and /10
formatting errors.

Total /70

2 School of Business
© 2016, Southern Alberta Institute of Technology

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