Master’s in Business Administration

(MBA 2021-23)

Syllabus :1st Semester

Lalit Narayanan Mithila University

Kameshwaranagar ,Darbhanga- 846004
 Contact
@
8587915817
 MB 101 Principal and Practice of Management

Course Objective: Total Periods: 40 (4 Credits)

This course intends to develop the basic awareness of management functions and various dimensions
of organizational life. It also attempt to provide exposure of the ethical dilemma in management
practices.
Course Structure:
Unit-I Introduction: Concept and Goals, Introduction to Management, Discipline and Activity,
Managerial Roles and Skills.

Unit-II Management Thoughts and Thinkers: Classical Organization Theory (Henry Fayol), Neo-
Classical Theory (Human Relations Movement and Hawthome Experiment, Behavioral Theory)

Unit-III Decision-Making: Phases, Steps of (Decision Making, Condition of Certainty, Risk and
Uncertainty, Barriers of Decision Making.

Unit-IV Management Process (A) Planning (Its Nature and Scope, Steps, Principal, Types of Plans)
Organizing (Structural and Systemic Dimensions, Authority, Responsibility and Accountability,
Coordinator, Formal and Informal Organizations.

Unit-V- Management Process (B): Communication (Its Importance Types, Process, Channels, Barriers,
Communications Network in Organization –Vertical Horizontal)
Controlling (Its Meaning, Steps, Importance, Sources, Designing the Control Process, Effectiveness of
Control Systems)
 MB 102 Managerial Economics
Course Objective: Total Periods: 40(4 Credits)
The basic objective of this course is the make students aware of the various economic issues that they
are expected to face as Manager at the firm level and to equip them with the tools and techniques of
economic analysis for improving the Decision Making skills .
Course Structure:
Unit-I Nature and Scopes of Managerial Economics: Micro Economics and Macro Economics
,Managerial Economics and its relevance in businesses decisions, Fundamental Principals of
Managerial Economics – Incremental Principal ,Managerial Principal ,Opportunity cost Principal ,Equi-
Marginal Principal .

Unit-II Demand Analysis and Demand Forecasting: Types of Demand and their Characteristics ,Utility
Analysis ,Cardinal Utility and Ordinal Utility ,Elasticity of Demand and its Measurement, Price Elasticity
,Income Elasticity ,Cross Elasticity , Advertising Elasticity , Techniques of Demand Forecasting .

Unit-III Indifference Curve Analysis : Concept and Properties of Indifference Curves, Income Effect
,Substitution Effect and Price Effect.

Unit-IV Cost Analysis: Concept of cost and Cost Classification,Accounting Cost and Economic Cost, Law
of Variable Proportions- Increasing Decreasing and Constant Returns, Cost output Relationship in Short
–run, Cost Output Relationship in the Long –run, Economics of Scale.
Profit Analysis and Profit forecasting- Concept of Profit, Accounting,Profit and Economic Profit
,Theories of Profit- Dynamic theory of Profit,Risk and Uncertainty Bearing theory of Profit,Innovation
Theory of Profit.
Unit-V Recent Economic Issues and Development
 MB 103 Statistical Methods for Decision Making
Course Objective Total Periods: 40 (4 Credits )
The objective of the course is to make the students familiar with basic statistical techniques and
their applications in Managerial Decision – Making .
Course Structure:
Unit-I Statistics An Overview : Importance of learning statistics for Manager ,Types of Statistical
Methods
.
Unit –II Fundamentals of Probability : Concept of Probability ,Definition of Probability ,Counting
rules for determining the number of outcomes ,The Bayes Theorem.
Probability Distributions: Probability distribution function ,Cumulative probability distribution
function ,Expected value and variance of a random variable , Discrete probability distribution-Binomial
and Poisson .

Unit-III Measure of Central Tendency : Objective of averaging ,Requisites of measure of Central

Tendency ,Mathematical averages- Arithmetic Mean (Simple and Weighted ),Geometric Mean ,
Harmonic Mean, Quartiles,Deciles and Percentiles, Relationship between Mean ,,Median and Mode.

Unit-IV Measure of Dispersion: Significant of measuring Dispersion(Variation), Classification of

measure of Dispersion, Variance of Standard Deviation , Coefficient of Variation, Skewness, Moments
and Kurtosis of Skewness.

Unit-V Test of Significant of its Designing : Null Hypothesis and Level of Significant
Test of Variables and Proportions: Test in small samples, Application of X Test ,Testing of coefficients
of Correlation , Analysis of Variance
 MB 104 Accounting and Financial Analysis
Course Objective Total Periods : 40 (4 Credits )
The Main objective of this is to acquaint the students with fundamental concept and process of
accounting so that they are able to appreciate the nature of item presented in annual account of a firm ,
Further it aims at familiarizing the students with significant tools and techniques of financial analysis
which are useful in the interpretation of financial statements .These tools and techniques form
important parts management planning and control systems .Thus the course does not intend to make
the students experts accountant .
Course Structure :
Unit-I Financial Accounting: Definition ,Nature and Scope of Accounting ,Accounting Principles
,Difference between accounting concepts and conventions , Indian Accounting Standards,Difference
between Traditional and Modern Accounting .

Unit-II Orientation in Accounting : Double Entry System and Recording of Transaction into Journals
,Posting Transaction into Ledger ,Preparation of Trial Balance ,Capital and Revenue ,Preparation of
Annual Accounts –Profit and Loss Account and Balance Sheet ,Adjustment Entries .

Unit-III Analysis of Financial Statement : Financial Statement – Meaning ,Nature and Scope
Techniques of Financial Analysis- Accounting ratio –Meaning, Significant and Limitations ,Fund flow
Statement –Meaning and Need ,Preparation and Interpretation, Cash flow statement – Meaning ,Need
,Preparation and Interpretation.

Unit-IV Valuation of Assets : Valuation of Shares-Need and Methods , Valuation of Goodwill –Need and
Methods, Valuation of Inventory – Need and Methods, First in first out (FIFO),Last in First out (LIFO)

Unit-V Current Issues : Forensic Accounting , Money Laundering ,Financial Intelligence.

 MB 105 Marketing Management

Course Objective Total Periods: 40 (4 Credits )

This course intends to provide an experienced based approach to Marketing theory and its practical
applications . The course is designed to enable the students to learn the basic of Marketing . Topics of
the syllabus shall be addressed and discussed from an application oriented perspective .
Course Structure

Unit- I Conceptual Framework of Marketing : Concept ,Meaning ,Definition ,Nature ,Scope and
importance of Marketing , Marketing concept and its evolution .

Unit-II Core Concept of Marketing: Customer Satisfaction Customer Delight approach of Marketing
– Product –Production- Sales – Marketing – Societal – Relational concept of Marketing Myopia , Selling
versus Marketing , Holistic Marketing Orientation & Customer Value , Adapting to new liberalized
economy – Digitization ,Customization ,Changing Marketing practices .

Unit-III Market Analysis and Selection : Nature ,Process and Contents of Marketing Plan ,
Marketing environmental ,Micro and Macro components and their impacts on Marketing Decisions,
Buyer behavior , 5 Steps Buyer decision process ,Bases of Marketing segmentation Consumer goods
,Industrial goods and Services ,Niche and Local Marketing ,Target Markets differentiation Strategies
,Concept of Positioning ,Value Proposition and USP, Marketing information System .
Unit-IV Marketing Mix: Product Decision : Concept of Product ,Classification of
Product ,Major product decisions ,Product line and Product Mix , Branding ,Packaging and
Labeling, Product life cycle ,Strategic implications , New product development and
customer adaption process .
Price Decision : Concept and Meaning of Price and Pricing , Significance of pricing decision
, Factors affecting price determination ,Pricing Methods and Techniques ,Pricing policies
and strategies .
Place Decision : Nature ,Functions and types of distribution channels , Distribution
channel Intermediaries ,Channel Management Decisions, Marketing Channel System-
Functions and Flows ,Selection ,Training , Motivation and evaluation of channel members .
Promotion Decision : Communication Process ,Proportion Mix- Advertising ,Personal
Selling ,Sales promotion ,publicity and public relations , Media Selection ,Advertising
Effectiveness ,Sales Promotion – Tools and Techniques .

Unit-V Emerging concepts in Marketing Management

 MB 106 Human Resource Management

Course Objective Total Periods : 40 ( 4 Credits )

The present course aims at familiarizing the participants with various aspects of HRM. It aims at
providing a rich fund of contemporary knowledge ,time tested principles ,basic concepts,emerging
ideas ,evolving theories ,latest techniques ,ever changing procedures and and practices in the of
HRM in comprehensive way .
Course Structure
Unit-I Human Resource Management : Meaning ,Definition ,Scope ,Objectives and functions of
Human Resource Management , Evolution of HRM, Relevance of study of HRM, Personal
Management Vs Human Resource Management ,Challenges of HRM, HRM Environmental , Strategic
HRM.

Unit- II Human Resource Planning : Meaning ,Definition , Importance , Characteristics of good HR

factors affecting HR planning , Barriers of HR Planning , HR planning process .
Job Analysis and Design : Meaning ,Definition , process of Job Analysis ,problems in job analysis , job
design, factors affecting job design , process of job design , contemporary issues in job design .

Unit-III Human Resource Acquisition :

Recruitment :Meaning, Definition ,Importance ,factors governing recruitment recruitment process
Selection: Meaning, Definition , Step- wise selection process , barriers to selection ,selection in
Indian context .
Placement: Meaning and Purpose , Problems in Placement
Unit-IV Training and Development : Nature of Training and Development , Training
and Development as source of Competitive Advantage , Training Process
,Implementation and Evolutionary of the Training Program.

Unit-V Human Resource Management and Ethics : Nature ,Importance and

Relevance of HRM Ethics ,Ethics issues in HRM, HR Audit – Nature , Benefits ,Scope and
approaches of Audit .