Local Case on Business Creation

North South University

Spring Semester: 2023

Course: MGT 368

Submitted to: Dr. Md Shahedul Alam [ShL]

Submitted by:

Name: Wasif Sattar

ID: 1831750030
Section: 15
Submission Date: 02/04/2023
Local Case on Business Creation
Introduction
The local business I’m conducting my local case on Pranto IT Institute which is located on
Manirampur,Jashore.The journey of this business started in 2022.The founder of this business is
Md.Tasnimul Hassan Pranto.The Institute offers quality of IT courses to its’ trainee while
conducting those courses by skilled IT professional who can familiarize the trainee with various
freelancing platforms and company jobs to pursue their career.

Background
In 1998 Md.Tasnimul Hassan was born in a middle class family in Manirampur,Jashore and
after his education at HSC,he admitted to Islamic University,Kushtia.Then he was inspired by
one of his department senior to do freelancing as a source of passive income.He learned
freelancing in the sector of lead generation and data entry from the internet by his own. His
intention to earn passive income is no longer exists because It became his active income. He
managed work from different online platforms and distribute it by enhancing their knowledge in
this field to perform well as a freelancer. One thought came in his mind to eradicate
unemployment by enhancing skills of IT is the foundation of Pranto IT institute. In 2022 he
thought to give an office to share his knowledge to employ others. In that time he invested his
savings of two lacks bdt what he earned from doing freelancing. Under him, 10 employees are
working to provide training and after training facilities to ensure works for trainees. Till now, he
offers 15 courses those are Graphic Design Course, Web Design Course, Digital Marketing
Course, Communicative English Course, Cyber Security Course, Video Editing Course, E-
commerce Management Course, Data Entry Course, Basic Computer Course. . He dream that
one day they can offer 50 courses to eradicate unemployment.

Personality traits of Pranto as an entrepreneur

Achiever and appropriate decision taker : He struggled first when he started the institute then he
could’t run the business because operating cost was way higher than revenue then he took the
decision to implement cut off policy and implemented new marketing plan to make understand
the society about IT. After several month the situation was changed they earn good sum of net
profit.
Open about new things: he wanted to describe him as a curious. As his story ,he was opened
about new things so that he could learn this IT knowledge.
 Business Model Canvas
Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments

AN Solutions Designing and High-quality IT Personalized Individuals

Jashore IT delivering training courses training and looking to
Semicolon IT training courses support improve their IT
Solutions Providing Experienced skills and
student support trainers and Excellent advance their
Adobe and assistance instructors customer service careers
Microsoft office and
Final cut pro Marketing and Flexible training responsiveness Companies
promoting options and seeking to
Instructors training support Job placement upskill their
programs Job placement assistance and employees
Bkash assistance and ongoing support
Rocket Identifying and lifetime post-
Nagad partnering with training support
Dutch Bangla job placement
Bank companies Reputation for
excellence and
Key Resources successful Channels Cost Structure:
outcomes
Smart
Classroom,Offic Revenue Online and Trainer and
e Streams: offline instructor
marketing and salaries
Human resource Course fees and advertising
tuition Course materials
Social media and software
Job placement platforms
fees or Rent and utilities
commissions Search engine for training
optimization facilities
Corporate
training and Referral Marketing and
consulting fees networks advertising
expenses
Networking and 
industry events
Risk Of Raising Capital

In 2020-21 when he was a student of undergraduation, besides he did freelancing through

different online platforms and earned money.By that money he established his business.Later on,
by earning money from business he expands his business.

Critical Success Factor

Financing: It is the most important factor for a company to manage its finance. Pranto IT
institute made it possible to allocate its finance wisely from the beginning. He manages and uses
right information on service revenue,fixed cost,cash flow and profit margins making the right
daily decisions.
Marketing: Pranto IT Institute had a well-defined marketing strategy that targeted its ideal students
and communicated the institute's unique value proposition. This included a strong online presence,
targeted advertising, and a referral program that incentivized current students to refer their friends and
family.

Quality of Training: Pranto IT Institute provided high-quality training courses that were
relevant and up-to-date with the latest industry trends and technologies.
Experienced Trainers: The institute hired experienced trainers who had extensive
knowledge and experience in their respective fields.
Student Satisfaction: Pranto IT Institute focused on providing a high level of customer
service and support to ensure that its students were satisfied with their training experiences. This
included providing support for technical issues, career guidance, and job placement
opportunities.
Flexibility of Training Options: The institute offered a range of training options to
accommodate different learning styles, schedules, and budgets. This included offering both in-
person and online training options, as well as flexible scheduling options.
Reputation: Pranto IT Institute focused on building a positive reputation by delivering high-
quality training programs, providing excellent customer service, and producing successful
graduates who were able to secure jobs in their respective fields.
 Vision: Pranto IT Institute had a clear and compelling vision that aligned with the needs of its target
market. The institute aimed to provide high-quality IT training programs that would enable individuals to
acquire the skills and knowledge needed to succeed in their careers.

Competitors: Pranto IT Institute conducted regular market research to stay up-to-date on

industry trends and to monitor the strategies and offerings of its competitors. The institute used
this information to refine its programs and services, to differentiate itself from its competitors,
and to identify new opportunities for growth.
Risk Management: Pranto IT Institute had a comprehensive risk management plan in place to
minimize potential risks and to ensure business continuity. This plan included contingency
planning, financial risk management, and data security protocols.
Strong Networking: Pranto IT Institute fostered strong relationships with other organizations,
such as industry associations, community groups, and potential employers. This helped the
institute to build its brand, to attract more students, and to facilitate job placement opportunities
for its graduates.
Productivity: Pranto IT Institute focused on increasing productivity by optimizing its
operations, streamlining processes, and leveraging technology to automate routine tasks. This
helped the institute to increase efficiency, reduce costs, and deliver a better learning experience
to its students.

On-Going Challenges

1. Increasing competition from other IT training institutes in the region.

2. Keeping up with rapidly evolving technology and trends in the IT industry.
3. Maintaining high-quality training standards amidst increasing demand for courses.
4. Managing and retaining talented trainers and instructors.
5. Ensuring financial sustainability and profitability while offering flexible payment options
and scholarships to students.
6. Building a strong online presence and digital marketing strategy to reach a wider
audience.
7. Ensuring cybersecurity and data privacy of both the institute and its students.
8. Adapting to changes in government regulations and policies related to the IT industry and
education sector.
9. Attracting and retaining diverse students from different backgrounds and demographics.
10. Balancing short-term and long-term goals and objectives while remaining productive and
efficient.
Business Strategy

1. Pranto IT Institute implemented a differentiation strategy by offering specialized courses

in IT. This helped the institute to stand out from its competitors and attract students who
were interested in these fields.
2. Pranto IT Institute also focused on a cost leadership strategy by keeping their operating
costs low and providing affordable training opportunities to students. This helped the
institute to reach a wider audience, including those who could not afford expensive IT
training courses.
3. Pranto IT Institute also focused on digital marketing strategies to develop a strong online
presence and increase brand awareness. This helped the institute to reach a wider
audience and attract more students who were looking for quality training at a cheap cost
with job assurance.

Future Plan

Pranto IT Institute has been on a mission to provide quality IT training to individuals

from diverse backgrounds since its inception. With a proven track record of success and a
dedication to excellence, Pranto IT Institute has set its sights on an ambitious goal for the
future: to offer a total of 50 courses.
This vision reflects the institute's commitment to providing students with an even wider
range of opportunities to develop their skills and achieve their career goals. By expanding
its course offerings, Pranto IT Institute aims to continue playing a vital role in eradicating
unemployment and empowering individuals to unleash their full potential.
With its focus on quality training at an affordable cost and a commitment to job
placement, Pranto IT Institute is poised to continue leading the way in IT training in
Jashore and beyond. The future is bright for this innovative institute as it continues to
make a positive impact on the lives of its students and the wider community.
Conclusion

Md. Tasnimul Hassan Pranto's journey of creating a successful business and building a strong
identity was not an easy feat. It was only possible through his unwavering commitment, tireless
efforts and sheer determination. According to him, success is not handed over easily but has to
be earned through hard work and perseverance. He always emphasizes the importance of
delivering exceptional services to trainees and motivates his team to strive for excellence. He
firmly believes that teamwork is crucial in achieving their goals and encourages his employees to
work collaboratively towards achieving their objectives.

Discussion Questions
What is Pranto IT Institute and what does it offer?
Who is the founder of this business and what inspired him to establish it?
How did he started his career as a successful entrepreneur?
What are the critical success factors of this business?

List of secondary sources of information with complete references

https://prantoitinstitute.com/
Business Card: