VIDYASAGAR UNIVERSITY

MIDNAPORE-721102, WEST BENGAL, INDIA

Phone: 03222-276554/55/57/58: 489, Fax: 91-3222-275329
e-mail: [email protected]
DEPARTMENT OF BUSINESS ADMINISTRATION
Revised Structure of the Syllabus w.e.f. 2022-23
MBA SYLLABUS

Second Semester: 8 Compulsory Papers of 100 marks each = 800 Marks

Paper Paper Code Marks Credit

Financial Management MBA- 201 100 4

Marketing Management MBA- 202 100 4
Human Resource Management MBA- 203 100 4
Research Methodology MBA- 204 100 4
Legal and Business Environment MBA- 205 100 4
Semester - II
Production and Operations Management MBA- 206 100 4
Summer Internship Project MBA- 207 100 4
Project Presentation and Viva-Voce MBA- 208 100 4
 VIDYASAGAR UNIVERSITY
MBA: SECOND SEMESTER
(Effective from 2022-23)
Paper Code: MBA-201
Subject: Financial Management
Full Marks: 100 No. of Classes: 40 Hours 4 Credits

Course Objective

At the end of this course, the students should be able to understand some basic concepts related to
finance, different sources of finance, and analytical techniques that are helpful in financial
decision-making. They will be familiarized with the application of financial theory in practice
through topics like cost of capital, risk analysis, dividend policy, etc. and other issues in connection
with financial management.

Course Contents

Unit I: Introduction: Concept and Meaning of Financial Management, Nature, Objectives and
Scope of FM, FM and Other Functional Areas of Business. Profit maximization Vs. Shareholders’
wealth maximization; Conflict of Goals: Management vs. Owners.

Unit II: Sources of Business Finance: Short- & Long-Term sources of finance: Short-Term
Sources of Finance - Commercial Paper, Trade Credit, Bank Overdraft, Bill of Exchange, Bank
Loan, Certificates of Deposit; Long-Term Sources of Finance - Equity Shares, Preference Shares,
Debentures, Retained Earnings, Term Loans; Financial Instruments – Bonds, Debentures, Futures,
Options, ADR, GDR.

Unit III: Time Value of Money: Compound interest formula and its various applications, P.V.
Table and Annuity Table

Unit IV: Capital Budgeting: Concept and Meaning, Techniques, Computation, Risk Analysis in
Capital Budgeting.

Unit V: Leverage and Risk analysis: Financial and Operations Leverage; Business and Financial
Risk; EBIT-EPS Analysis.
Unit VI: Cost of Capital: Meaning and Significance of Cost of Capital; Calculation of Cost of
Debt, Preference Capital, Equity Capital and Retained Earnings; Cost of Equity and CAPM;
Combined Cost of Capital (Weighted).

Unit VII: Capital Structure: Concept and Meaning, Theories of Capital Structure: Net Income
Approach, Net Operating Income Approach, Traditional and M&M Approaches

Unit VIII: Dividend Theories and Policies: Concept, Valuation under M-M Hypothesis; Gordon’s
Model; Lintner’s Model Etc. Forms of Dividends; Determining Factors of Corporate Dividend
Policy; Dividend Policy of Manufacturing Companies in India- Case Study of a Manufacturing
Company.

Unit IX: Management of Working Capital: Introduction; Operating Cycle Concept; Estimation of
Working Capital Requirement; Financing of Working Capital-Various Approaches; Normsof
Bank Finance.

Suggested Readings:

1. Brealey, Richard A. and Myers, Stewart C., Corporate Finance, MGH, New York
2. Van Horne, James C., Financial Management and Policy, Prentice Hall, Delhi
3. Khan, M. Y. and Jain, P. K., Financial Management, TMGH, New Delhi
4. Chandra, Prasanna, Financial Management, TMGH, Delhi
5. Kishore, Ravi M., Financial Management, Taxmann, New Delhi
6. Pandey, I. M., Financial Management, Vikas Publishing House, New Delhi
7. Banerjee, B., Financial Policy and Management Accounting, PHI, New Delhi
8. Kapil and Kapil, Financial Management: Strategy, Implementation and Control, Pragati
Prakashan, Meerut
9. Bhalla, V. K., Financial Management and Policy, Anmol Publication, New Delhi
 VIDYASAGAR UNIVERSITY
MBA: FIRST SEMESTER
(Effective from 2022-23)
Paper Code: MBA- 202
Subject: Marketing Management
Full Marks: 100 No. of Classes: 40 Hours 4 Credits

Course Objective

This course enables the student to understand the fundamentals of marketing concept and the role
marketing plays in business. This course enables a student to understand the ‘Marketing mix’
elements and the strategies and principles underlying the modern marketing practices. Students
should be able to demonstrate their comprehension of marketing concepts and knowledge by
applying those in their written exams, case studies discussions, presentations and projects. The
assignments/projects would enable students to apply the marketing concepts and marketing mix
elements practically and illustrate those through a written report and presentation. The course
methodology encourages students to explore for themselves the role of a marketing manager and
the boundaries of marketing. Classroom activities including lectures, discussions and case studies
will be designed to encourage students to get involved, absorb and assimilate inputs. These
activities will also be supplemented by group discussions, cooperative group solving problems,
live projects, analysis of video cases and debates.

Course Contents

Unit I: Introduction to Marketing: Nature and Scope of Marketing, Marketing Concepts,

Marketing Mix and its application, Customer Value, Holistic Marketing. Marketing Environment:
Environmental monitoring, Micro and Macro Environment, Understanding the impact of Macro
and Micro environment on Marketing.

Unit II: Identifying and Selecting Markets: Bases for segmentation and Purpose, Selection of
Target Market and Positioning Strategies. Niche Market, Consumer Buying Behaviour,
Organizational Buying Behaviour, Factors influencing Consumer Behaviour, Decision Making
Process.
Unit III: Strategic Marketing Planning Process: Competitor analysis, Marketing Warfare
Strategies, Marketing Planning Process

Unit IV: Product Management-Concept of Product, Product Levels, Classification of Products,

PLC, Marketing strategies at various stages of PLC, New Product Development, Product
Positioning, Product Line and Product Line decisions, Product Mix, Branding Decisions, Brand
equity, Packaging, Labelling.

Unit V: Pricing Objectives, Developing Pricing Strategies: Setting Price, Factors influencing Price
Determination.

Unit VI: Channels of Distribution: Designing Distribution Channels, Managing Conflicts and
Controls in Channels, Retailing, Wholesaling and Logistics.

Unit VII: Marketing Communication: Role of Promotion in Marketing, Integrated Marketing

Communication, Determining Promotional Mix, Advertising, Sales Promotion Public Relations,
Personal Selling and Sales Management.

Unit-VIII: Recent trends in Marketing- Social Media Marketing, Green marketing, Phygital
marketing, Viral Marketing, Masstige marketing, Experiential marketing and other emerging
trends.

Suggested Readings:

1. Kotler, Philip and Armstrong. G., Principles of Marketing, New Delhi, Prentice Hall of India.
2. Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha, Marketing Management,
Pearson
3. Ramaswamy, V. S. and Namakumari, S., Marketing Management: Planning, Control, New
Delhi, MacMillan
4. Neelamegham, S., Marketing in India: Cases and Readings, New Delhi, Vikas Publishing.
5. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill
6. Tapan K Panda, Marketing Management- Text and Cases, Excel Books
 VIDYASAGAR UNIVERSITY
MBA: SECOND SEMESTER
(Effective from 2022-23)
Paper Code: MBA- 203
Subject: Human Resource Management
Full Marks: 100 No. of Classes: 40 Hours 4 Credits

Course Objective

The main objectives of this course are to make student to be able to understand- The functions,
systems, policies and applications of Human Resource Management in organizations. This course
also focuses to teach the basic principles of human resource management—how an organization
acquires, rewards, motivates, uses, and generally manages its people effectively. In addition to
providing a basic legal and conceptual framework for managers, the course will introduce the
manager to practices and techniques for evaluating performance, structuring teams, coaching and
mentoring people, and performing the wide range of other people related duties of a manager in
today’s increasingly complex workplace.

Course Contents

Unit I: Introduction: Concept and perspective in HRM, scope, structure of HR department, roles,
functions of HRM, line and staff functions, differences between HRM and personnel management,
HRM in changing environment, new challenges.

Unit II: Job Analysis and Human Resource Planning: Nature of job analysis, Job description, Job
specification, job design, Job evaluation, Human resource planning, process and techniques,
demand forecasting, HR supply forecasting, factors influencing HRP.

Unit III: Recruitment and Selection: Meaning of recruitment, external and internal sources of
recruitment, selecting human resources, placement and induction.

Unit IV: Training and Development: Meaning of training and development, methods of training
and development, TNA, nature of HRD program, methods of management development and
executive development programs, career management, talent management

Unit V: Performance Appraisal: Meaning, traditional and modern methods, problems in Appraisal,
potential assessment, errors in appraisal, basic issues in compensation management.
Unit VI: Strategic HRM: Concept, characteristics and scope of SHRM, SHRM Vs HRM, barriers
to strategic HRM

Unit VII: Exit Policy and Implications: Meaning, concept, importance, implications in
organisations.

Unit VIII: HRM for Multinational Organizations.

Suggested Readings:

1. Khanka, S. S., Human Resource Management: Text & Cases, S. Chand & Co. Ltd.
2. Aswathappa, K., Human Resource and Personnel Management: Text & Cases, TMGH
3. David A. DeCenzo and Robbins, Stephen P., Personnel / Human Resource Management, PHI
4. Beach, Dale S., Personnel: The Management of People at Work, Macmillan Publishing
Company
5. Newstrom, John W. and Davis, Keith, Organisational Behaviour: Human Behaviour at Work,
TMGH
6. Pattanayak, Biswajeet, Human Resource Training, S. Chand & Co. Ltd.
7. Anderson, Alan H., Effective Personnel Management, Blackwell Publishers.
8. Rudrabasavaraj, M. N., Dynamic Personnel Administration –Management of Human
Resources, Himalaya Publishing House
9. Subba Rao, P., Personnel and Human Resource Management (Text & Cases), Himalaya
10. Torrington, Derek and Hall, Laura, Personnel: A New Approach to Management, Prentice
Hall International.
11. V.S.P. Rao, Human Resource Management, Excel Books
 VIDYASAGAR UNIVERSITY
MBA: SECOND SEMESTER
(Effective from 2022-23)
Paper Code: MBA- 204
Subject: Research Methodology
Full Marks: 100 No. of Classes: 40 Hours 4 Credits

Course Objective

At the end of this course, the students should be able to understand some basic concepts of research
and its methodologies in order to identify appropriate research topics. They will be able to select
and define appropriate research problem and parameters and prepare a project proposal. They will
organize and conduct research in a more appropriate manner and to write a research report
accordingly.

Course Contents

Unit I: Introduction: Meaning of research, objectives of research, significance of research, types

of research, research process, criteria of good research, social science research - limitations, ethics
in social science research.

Unit II: Formulation of Research Problem: Defining a research problem, problem identification,
review of literature, research gap.

Unit III: Research Design: Meaning, need for research design, basic features of a good design,
types of research designs –exploratory research, descriptive research, causal research, and
experimental research.

Unit IV: Sampling Design: Introduction, sampling techniques, probability sampling techniques:
simple random sampling, systematic sampling, stratified sampling, cluster sampling, non-
probability sampling: convenient sampling, judgment sampling, quota sampling, snowball
sampling, sample size, sampling and non-sampling errors.

Unit V: Data Collection: Collection of primary data, collection of data through questionnaire,
collection of data through schedule, difference between questionnaires and schedule, guidelines
for constructing questionnaire/schedule, some other methods of data collection, collection of
secondary data, selection of appropriate method of data collection, data processing, editing,
coding.

Unit VI: Measurement and Scaling: Meaning, types of scales, classification of scales, criteria for
good measurement.

Unit VII: Hypothesis Testing: Concepts of hypothesis testing, hypothesis tests for a population
mean, tests for normality, correlation, bivariate and multivariate regression, chi-square test for
independence, one-way Anova, two-way Anova, factor analysis, non-parametric methods - sign
test, Mann Whitney u test, Kruskal Wallis test, etc.

Unit VIII: Report Writing: Significance of report writing, different steps in writing reports, layout
of a research report, types of reports, mechanics of writing a research report, precautions for
writing research reports.

Suggested Readings:

1. Kothari, C.R., Research Methodology – Methods and Techniques, Wiley Eastern

2. Sadhu, A. N. and Singh, A., Research Methodology for Social Sciences, Sterling
3. McBurney, Research Methods, Thomson Learning
4. Cooper, D. R. and Emory, C. William, Business Research Methods, Irwin
5. Mann Prem S., Introductory Statistics, Willey Student Edition
6. Cooper. D.R., Schindler. P.S., Business Research Methods. Mc Graw-Hill Education
7. Chawla. D, Sondhi. N., Research Methodology Concepts and Cases. Vikas Publishing House
 VIDYASAGAR UNIVERSITY
MBA: SECOND SEMESTER
(Effective from 2022-23)
Paper Code: MBA- 205
Subject: Legal and Business Environment
Full Marks: 100 No. of Classes: 40 Hours 4 Credits

Course Objective

The objective of the course to acquaint students with the issues of legal and business environment
in which business has to operate and to give an exposure to important Legal aspects of business.

Course Contents

Unit I: Introduction: concept of law, rule of law, mercantile law.

Unit II: Indian Contract Act, 1872: Contract meaning, elements of valid contract, classification of
contracts, offer and acceptance, consideration, capacity to contracts, free consent, legality of object
and consideration, illegal agreements, termination of contracts, breach of contract, indemnity and
guarantee, agency.

Unit III: Partnership Act, 1932: Definition of partnership, partnership deed, rights and duties of
partners, types of partners.

Unit IV: Sale of Goods Act, 1930: Definition of contract of sale, classification of goods, Condition
and warranties, rights of unpaid seller against the goods, remedies for breach.

Unit V: Companies Act, 1956: Definition, types of company, memorandum of association, articles
of association, prospectus, directors; power and duties.

Unit VI: Consumer Protection Act, 1986: Aims and objectives, mode of complaints, Procedure
for Complaints under the Act, enforcement of Orders and penalties, laws relating to patents,
trademarks, copyright, cyber-laws, RTI, Protection of Women’s’ rights.

Unit VII: Overview and Framework of Business Environment: Characteristics of business

environment, micro and macro business environment, tools and techniques of business
environment analysis; internal business environment, external business environment, PESTEL,
product-market analysis, portfolio analysis, balance score card, porter five force model etc.
Unit VIII: Economic Environment: The Indian economic system, nature of economy,
development strategy; economic policies; fiscal policy and tax system; monetary and credit policy.

Unit IX: Socio-cultural and Demographic Environment: Society and business, social class
structure, social mobility, education, life style, religion, institutions etc.

Suggested Readings:

1. N. D. Kapoor, Mercantile Law including Industrial Law, Sultan Chand

2. P. P. S. Gogna, A Textbook of Business Law, S. Chand & Co.
3. S. S. Gulshan & G. K. Kapoor, Business Law, New Age International.
4. M. S. Pandit & S. Pandit, Business Law, Himalaya Publishing
5. K. R. Bulchandani, Business Law, Himalaya Publishing.
6. K. Aswathappa, Business Environment for Strategic Management, Himalaya Publishing.
7. A.C. Fernando, Business Environment, Pearson Education.
8. Kuchhal, M. C., Mercantile Law, Vikas
9. B.N. Ghosh, Business Environment, Oxford University Press.
 VIDYASAGAR UNIVERSITY
MBA: SECOND SEMESTER
(Effective from 2022-23)
Paper Code: MBA- 206
Subject: Production and Operations Management
Full Marks: 100 No. of Classes: 40 Hours 4 Credits

Course Objective

The Production &Operations Management course aims to provide students with a critical
understanding of the scope and strategic importance of production &operations management and
the role of production &operations managers; and an appreciation of the interaction of operations
with the organisation, employees and customers. You will gain a critical understanding of the
nature and importance of production &operations management, not only in your own but in other
organizations competing in the global environment.

Course Contents

Unit I: Introduction to Production &Operations Management: Concept and meaning, role and
scope of production management, nature and types of production, Definition of operations
management, factors affecting operations management, objectives of operations management,
functions and scope of operations management, productivity, operations planning and control.

Unit II: Operations Strategy: Meaning of operations strategy, hierarchy and flow, current
global business conditions, operations strategy as a competitive weapon, elements
of operations strategy, and operations strategy in services.

Unit III: Forecasting: Concept of forecasting, purpose of sales forecasting, basic elements of
forecasting, importance of forecasting, objectives of forecasting, classification offorecasting,
qualitative and quantitative techniques of forecasting.

Unit IV: Production &Operations Technology: Importance of operations technology, types of

operations technology, manufacturing systems or production systems: continuous production
system (cps), characteristics of continuous production system, intermittent production system,
automation: meaning, importance and elements, ComputerAided Design (CAD), Computer-Aided
Manufacturing (CAM), Flexible Manufacturing System (FMS), Computer-Integrated
Manufacturing System (CIMS), Automatic Identification Systems (AIS), Enterprise Resource
Planning (ERP), Need for Enterprise Resource Planning.

Unit V: Plant Location and Layout: Definition and objectives of plant location, importance of
location, locating foreign operations facilities, location decision process, layout planning:
advantages and functions of layout planning, principles of layout, layout varies on facility types,
flow patterns, objectives of a good plant layout, factors for a good plant layout, types of layout,
methodology of layout planning.

Unit VI: Work Study: Work study: definition, objectives, significance and advantages, importance
and scope, various models, work study as a science, work study and productivity, method study:
definition, objectives and procedure, objectives of method study, method study procedure,
Threbligs, work measurement, objectives of work measurement, techniques of work measurement.

Unit VII: JIT and Quality: Definition of Just-In-Time (JIT), process of JIT, quality: costs of
quality, characteristics of quality, quality of the process, seven tools of statistics, quality planning
and improvement tools, specification and control limits, Total Quality Management, principles of
TQM, Deming’s 14 points, six sigma.

Suggested Readings:

1. Chary, S. N., Production and Operations Management, Tata McGraw-Hill

2. Buffa, E.S. and Sarin, R.K., Modern Production/Operations Management, John Wiley
3. Adam, Production and Operations Management, Pearson Education/ PHI
4. Nair, N. G., Production and Operations Management, Tata McGraw Hill
5. Morton, Production and Operations Management, Vikas
6. Panneersalvam, Production and Operation Management, PHI
7. Altekar, Production Management, Jaico
8. Oakland, Muhlemann, J. and Lockyer, K., Production and Operations Management,
Macmillan
9. Bedi, Production and Operations Management, Oxford University Press
10. Chase, R. B. and Aquilano, N. J., Production and Operations Management, Irwin
 VIDYASAGAR UNIVERSITY
MBA: SECOND SEMESTER
(Effective from 2022-23)
Paper Code: MBA- 207
Subject: Summer Internship Project
Full Marks: 100 No. of Classes: 40 Hours 4 Credits

Course Objective

It is an organized method or activity of enhancing and improving skill set and knowledge of
management students which boost their performance and consequently helping them to meet their
career objectives. Training is crucial for students because it is the best way to acquire as much
mastery about their field as possible which helps in building confidence of the students. Training
helps students to acquire the latest techniques, skills, methodologies and to build a strong
foundation for their career growth. It helps in boosting the career of students, since by the end of
this training; students are turned into professionals in their specialized area.

Note:

‘Summer Internship Project’ will be of 6-weeks duration during the period to be decided by the
Department, preferably during the months of April and May every year. Students are supposed to
prepare a project report and the report will be evaluated by the internal and external examiners.
The students need to submit two hard copies of the report.
 VIDYASAGAR UNIVERSITY
MBA: SECOND SEMESTER
(Effective from 2022-23)
Paper Code: MBA- 208
Subject: Project Presentation and Viva-Voce
Full Marks: 100 No. of Classes: 40 Hours 4 Credits

Course Objective

The main objective of project presentation & viva is to evaluate the training performance of the
students. It is viewed that whether the students have gained the practical knowledge where the
students have undergone for training. Students are asked to present a report before the examiners
for the purpose of evaluation.

Note:

Students are supposed to present their project report (through Power Point) before the internal and
external examiners followed by viva-voce.