Exercises/Drills

A. True or False. Write True if the given statement is correct, and False if it is not. Write your
answer on the space provided before each number.
True 1. Arjun Appadurai, a cultural anthropologist feels there was a ‘rupture’ within social life in
the late twentieth century.

True 2.Globalization for others had been going since the beginning of humanity – first Homo
sapiens departed from other Homo sapiens in and African village and set out in search of food or
water or adventure.

False 3.The people acts I concert and cohort creating the conditions through which many can
now imagine themselves as part of one world – a global imaginary, which Marshal McLuhan
(1962) called the global community.

True 4. Globalization, is not one process but multiple processes – economics, politics, and
culture.

True 5. Globalization has the tendency towards homogeneity, synchronization, integration, unity,
and universalism.

False 6. The global village is the blissful utopia that McLuhan predicted.

False 7. Until Johannes Guttenberg’s 13th century invention of the movable type printing press,
books were painstakingly handwritten and no two copies were exactly the same.

True 8. Writing has its own evolution and developed from cave painting, petroglyphs, and
hieroglyphs.

False 9. Ancient Egypt created from a plant found along the Babylon River – papyrus from
which the English word paper derived.

True 10. Alexander Graham Bell is credited with inventing the telephone, which transmit speech
over distance.

B. Identification. Identify the person, concept, or event described in each number. Write your
answer on the space provided before each number.

Media 1. A plural form for medium – a means of conveying something, as a channel of

communication.

Globalization 2. It refers to the increasingly global relationships of culture, people and economic
activity. Most often it refers to economics: the global distribution of the production of goods and
services, through reduction of barriers to international trade such as tariffs, export fees, and
import quotas.

Digital Media 3. These are most often electronic media that rely on digital codes.
Cultural Imperialism Theory 4. It argues that the global economic system is dominated by a core
of advanced countries while Third World countries remain at the periphery of the system with
little control over their economic and political development.

Printing Press 5. It was first made in China with movable wooden blocks, and then with movable
medal type in Germany. It started the ‘information revolution’ and transformed markets,
business, nations, schools, churches, governments, armies and more. All histories of media and
globalization had acknowledge its consequential role.

Oral Medium 6. It is the oldest and most enduring of all media. It has been with us for at least
200, 000 years despite numerous changes undergone by humans and their societies.

Electronic Media 7. A form of media that requires electromagnetic energy – electricity – to use.
The telegraph, telephone, radio, film, and television are example to these.

Mass Media 8. It refers collectively to all media technologies that are intended to reach a large
audience via mass communication. Broadcast media (also known as electronic media) transmit
their information electronically and compromise of television, film, and radio, movies, CDs,
DVDs and some other gadgets like cameras or video console.

Marshall McLuhan 9. He anticipated this phenomena with his argument that media have
connected the world in ways that create a ‘global village’. The global village would bring about a
utopia.

Script 10. A form of media where its essence could be traced to the very first writing, which
allowed humans to communicate and share knowledge and ideas over much larger spaces across
much longer times.

Evaluation

1. Explain the relationship of media and the development of the modern world using
diagrams (Venn).
2. List 5 impacts of media in your life and explain how it has changed your life.
the advance in media, transportation, technology, and migration have genuinely
globalized the world. According to Arjun Appadurai, a cultural anthropologist, there was
a rapture within social life in the late twentieth century. The same is true with the
migration patterns of people moving more easily back and forth worldwide. Hence both
media and migration basically have transformed the human lives and gave way to what
we call now as globalization.
Globalization has a great influence on the media and further its impact on us. The most visible
effect of globalization is wide spread communication. The introduction of newspapers,
magazine, internet and TV has immensely helped to spread information and has helped people to
come together from all over the world.

The mass media are today seen as playing a key role in enhancing globalization, and facilitating
cultural exchange and multiple flows of information and images between countries through
international news broadcasts, television programming, new technologies, film, and music.

Media is the main source of information. It creates awareness among the common people and make
them eighlightened citizens. It creates public opinion about the burning issues of the country, exposes
scandals and builts the confidence of people. We learn about the working plans and programmes that
the government is undertaken. There successful implementation or failure.

2. List 5 impacts of media in your life and explain how it has changed your life.

The media has both beneficial and harmful effects on us

- We can communicate with relatives and friends all across the world and stay
up to date.
- For us, the media is our primary source of knowledge and education.
- We can meet new individuals and form new groups, as well as network with
those who have similar interests or goals.
- A sense of inadequacy in your life or in your appearance.
- Fear of being left out

The media bombards us on a daily basis. They've become so ingrained in our daily lives that we
can't picture our lives without them. We are always informed about what is going on in our
community or across the country thanks to the media. We can also learn new things, and so on.
As a result, we may communicate with our family or loved ones, whether they are far away or
close by. The media, on the other hand, can be harmful to us because there are some things that
are unpleasant when they influence us. There's also depression here, and its use has become
uncontrollable. There are no restrictions left.