#CiscoLive

Everything you wanted to

know about Cisco DNA
Software Subscriptions
but were afraid to ask

Monisha Rajasekaran, PMM

Brian Loftus, PMM
DGTL-PSOEMT-1786

#CiscoLive
Agenda
• Introduction
• Common Questions
• Associated Answers
• More Info

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What are Cisco DNA
Software subscriptions,
and why has Cisco
moved in this direction?
Cisco DNA = Cisco Digital Network Architecture

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Cisco is rewriting the network playbook
Traditional network The new network
The era of the new
Hardware centric Software driven network

Manual Automated

Fragmented security Built-in security

Network data Business insights Powered by Cisco DNA

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What benefits do I get
from subscription-
based Cisco DNA
Software licensing?
Why subscription matters to customers
Continuous access
Enhanced agility Optimized financial planning
to innovation
Make IT nimble again Sharpen your IT spending
Keep your network savvy

Have the latest features at Renew and scale your Benefit from linear,
your fingertips network on demand predictable expenditures

Enjoy evergreen security

Port your licenses at will Shift from CapEx to OpEx
protection

Refresh software Cost-effectively

Shorter planning cycles
independently of hardware troubleshoot the network

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Can I get a quick rundown
on the Cisco DNA
Subscription Software
terminology and structure?
Cisco DNA terminology and structure
Suites: Switching, Wireless, SD-WAN & Routing
Subscription Tiers: Cisco DNA Essentials, Cisco DNA Advantage,
Cisco DNA Premier (Nested SKUs)
Term Length: 1/3/5/7 years
Perpetual Stack: Network Essentials, Network Advantage (Nested
SKUs)
Consumption Models: Transactional/a-la-carte, EA (Enterprise
Agreement)
SWSS: Software Support Service

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Do I have to get a
subscription
on my Cisco device?
Cisco DNA Subscription Attach
Switching Wireless SD-WAN & Routing
• All Catalyst 9000 family • All Catalyst access points • Cisco DNA subscription
switches require a and wave 2 Aironet is not mandatory but
mandatory Cisco DNA access points require a recommended for routers
software subscription mandatory Cisco DNA
attach software subscription
attach
• Any access point
connecting to a Catalyst
9800 series controller
requires a mandatory
Cisco DNA software
subscription attach

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Do I get software
support with the
subscriptions?
Technical Support model
TS Product Level Support

Cisco DNA Premier

Embedded Support
With Subscription Cisco DNA Advantage
Prime
TAC, knowledge base access,
software downloads AP License
Cisco DNA Essentials
Cisco DNA Essentials /
Advantage
SmartNet Total Care, Hardware
Solution Support, (Catalyst 9000 switches, APs, Controllers, routers)
- or -
Partner Support Service
Network Essentials/Network
(Optional) Advantage

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What is the difference
between Essentials,
Advantage and
Premier for Switching?
 Cisco DNA Premier
Switching: offer structure SD-Access ready, with advanced
security features bundled for
midsize to large customers
Cisco DNA Advantage
Single
SD-Access capable, with policy-based 3/5/7 Year Subscriptions
automation and assurance for small SKU
to midsize customers
Cisco DNA Essentials Stealthwatch
Simplified management and base Single
3/5/7 Year Subscriptions
automation and monitoring for SKU ISE Base + ISE Plus
entry-level customers
Flexible Network Segmentation Cisco DNA Advantage
Single
3/5/7 Year Subscriptions
SKU Assurance and Analytics Cisco DNA Essentials

Centralized Management Cisco Prime Infrastructure

Base Automation and Monitoring Cisco DNA Essentials

+
Network If you choose not to renew the
subscription, the box will continue to
Advantage function with the perpetual
+ + (Full Layer 3
license features
(Network Essentials/Advantage).
Network Essentials Network Advantage Routing)
(Layer 2 Routed Access) (Full Layer 3 Routing)

Cisco Software Support Service (SWSS) included in all subscriptions

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How do I buy SD-
Access?
Cisco Software-Defined Access (SD-Access)
Cisco DNA Center
Identity-based policy and
segmentation
Segmentation Automation Assurance
Security policy definition decoupled
from VLAN and IP address

Automated network fabric

Single fabric for wired and wireless
with workflow-based automation

Insights and telemetry

User mobility Analytics and insights into user and
Policy stays with user
application behavior
IoT network Employee network
*Requires Cisco DNA Premier or Cisco DNA Advantage
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What is the difference
between Essentials,
Advantage and
Premier for Wireless?
Cisco DNA Wireless Subscription Offer
Cisco DNA Premier
Cisco DNA Advantage Single
3/5/7 Year Subscriptions
Cisco DNA Essentials Single
3/5/7 Year Subscriptions
SKU
SKU ISE Base + ISE Plus
Single
3/5/7 Year Subscriptions Adaptive wireless IPS (aWIPS) aWIPS
SKU
Cisco Prime Infrastructure Cisco Prime Infrastructure
Cisco Prime Infrastructure
AP license AP license
AP license
Cisco DNA Spaces See Cisco DNA Spaces Extend
Cisco DNA Essentials
Cisco DNA Spaces Extend* Cisco DNA Spaces Act*
Cisco DNA Advantage Cisco DNA Advantage
Cisco DNA Essentials Cisco DNA Essentials

Base automation and basic Advanced automation, assurance, Automation, assurance, SD-Access,
addurannce and location security, and location

APs: Cisco® Catalyst® 9100, Wave 2 APs, Wave 1 APs

*offered as a default add-on at a 50% discounted price
Controllers: Cisco Catalyst 9800-80, 9800-40, and 9800-L, Cisco Catalyst
embedded controllers, and AireOS controllers (3504, 5520, and 8540)

Software Support Service (SWSS) included in all subscriptions

AP Licenses are perpetual but #CiscoLive
require SWSS subscription for support
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What is Cisco DNA
Spaces and what is
included with the
software subscriptions?
Unlock the physical space blind spot

how people and things

See behave on-site

on insights through
Act digitization toolkits

platform capabilities to
Extend drive business outcomes

Cisco® wireless delivers

connectivity + business insights

Digitizing physical spaces: People and things

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Do I need a Cisco DNA
Center appliance
with my subscription?
Cisco DNA Center
Command and control center for intent-based networking

Cisco DNA Center

Automate provisioning, device
Automation updates, and device lifecycle
management.

Improve network performance and

Analytics &
spend less time troubleshooting
Assurance
Cisco DNA Center Appliance with AI and Machine Learning.
AI/ML

Physical and virtual infrastructure Create user and group policies

Security &
and increase security threat
Policy
protection.
Cisco and third party

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What is the difference
between Essentials,
Advantage, and Premier
for SD-WAN and Routing?
Cisco DNA SD-WAN Licensing
Capability Based Packaging

Cisco DNA Cisco DNA Cisco DNA

Essentials Advantage Premier
Simplified management & security protection Advanced SD-WAN with enhanced security for Advanced SD-WAN security will mitigate the
for the cost-conscious customer feature-rich & valued branch deployment models most sophisticated threats to your business

Enterprise firewall with Talos- Cisco AMP with SSL proxy

powered IPS and app controls Cisco Basic URL filtering Cisco Umbrella SIG Essentials®
Umbrella DNS Monitoring Cisco Umbrella app discovery (Full URL Filtering | Granular App
Control | File-type Controls | AMP |
Threatgrid | L3 – L4 Cloud Firewall
Application-based SLA Cloud OnRamp for IaaS, SaaS, and
| Roaming User Protection With
Basic WAN & path optimizations Colo AppQoE & WAAS RTU
AnyConnect)
Single centralized management Integrated border plus orchestration NEW ‘Buy More’
console in the cloud or on-prem for campus, branch & DC DNA Premier SIG
Seats
Forward Error Correction (FEC)
Integrated voice/UC gateways
Packet duplication

Flexible topology & dynamic routing

vAnalytics
(hub/spoke, partial/full mesh)
Cisco DNA Advantage

Up to 50 Device Overlay Cisco DNA Essentials Cisco DNA Essentials

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What are the “gotchas”
in Cisco DNA
subscription licenses for
SD-WAN and Routing?
 Bandwidth Metering
Cisco DNA Subscriptions

10Mbps Up 6Mbps Up 20Mbps Up

10Mbps Down 22Mbps Down 75Mbps Down

Upstream Downstream Aggregate Bandwidth Level

MPLS LTE
10 + 6 + 20 10 + 22 + 75 143 Mb/s
Internet

Aggregate Bandwidth Level Nominal Bandwidth License

143 Mb/s 2 (Product ID)
1 2 3
Upstream Downstream 100 Mb/s Bandwidth License (PID)
36 Mb/s 107 Mb/s 200 Mb/s Bandwidth Entitlement

Aligned with how service providers sell WAN bandwidth

With a Cisco DNA subscription, Bandwidth Entitlement on a device

can be utilized in any upstream/downstream ratio across all WAN circuits

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How do Cisco DNA
Center/vManage/
vAnalytics play into Cisco
Software Subscriptions for
SD-WAN and Routing?
Cisco DNA Center
Command and control center for intent-based networking

Cisco DNA Center

Automate provisioning, device
Automation updates, and device lifecycle
management.

Improve network performance and

Analytics &
spend less time troubleshooting
Assurance
Cisco DNA Center Appliance with AI and Machine Learning.
AI/ML

Physical and virtual infrastructure Security & Create user and group policies
Policy and increase security threat
protection.
Cisco and third party

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vManage
Command and control center for SD-WAN
Active Cluster

Central Orchestration
vManage

vManage DB replication

VNFs Standby Cluster

VNFs
VNFs

NFVIS NFVIS

Branch
Cisco uCPE Cisco uCPE

1 2 3
Intuitive GUI driven Service Chain
operations for Clustering for scale and high
provisioning through
troubleshooting availability
templates

Simplified management through

service chaining, monitoring and troubleshooting

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vAnalytics
Offering insights into your SD-WAN

Network Performance Application Performance

• Device Availability • Top Applications

• Circuit Availability • Bandwidth Utilization
• Tunnel Performance • Application QoE
(Loss, Latency, Jitter) (Quality of Experience)

Data Collection for an Extended Time Period

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What are the different
ways to purchase Cisco
DNA subscriptions?
Purchase options

Transactional / a la carte

Enterprise Agreement

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What is an Enterprise
Agreement?
The power of platform selling: Cisco Enterprise
Agreement

Enrollments Pilots

Cisco DNA Data Center Collaboration Security Meraki AppD

DNA

Cisco Enterprise Agreement Pilot Agreement

Platform for Customer Lifecycle Management

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 Cisco Enterprise Agreement
Cisco DNA Data Center Collaboration Security

Companies using multiple technology partners require more work to manage and optimize

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Cisco Enterprise Agreement
Cisco DNA Data Center Collaboration Security

Cisco is the ONLY End to End Solution with Hardware, Software, and Services

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What are the benefits
of an EA?
Cisco Enterprise Agreement
Cross-portfolio buying program
Easy to Buy

Financial
predictability Easy to buy
Buy More
Save More
Unsurpassed value
per enrollment

Easy to Consume

True Forward Access new On-demand

billing Easy to consume
software capabilities deployment

Easy to Manage

Cisco EA Co-termination of
Workspace Easy to manage
SW subscriptions
Simple license
management

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Transactional/a la carte vs Enterprise Agreement
Transactional/a la carte Enterprise Agreement
Multiple agreements, all subscriptions start and
Terms expire at different times
Single, Co-Termed Agreement

Pricing Negotiated pricing Fixed pricing

License Management Difficult to manage Easy to Manage – EA Workspace

License Fulfilment Requires purchase Anytime access via EA Workspace

Requirements None Coverage, TCV

Cost Analysis Use now, pay now Use now, pay later

Routing Bandwidth
Higher Priced Lower Priced
Costs

Promotions Few, one currently Plenty

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What can you tell me
about upgrades and
renewals?
Cisco DNA tier upgrades
by Agreement type

Cisco DNA
Advantage

Cisco DNA Cisco DNA

Cisco DNA Premier
Essentials Advantage

Cisco DNA Premier

Transactional Enterprise Agreement Transactional Enterprise Agreement

Customer 50% of remaining 100 % of remaining 100% of remaining 100% of remaining

Entitlement term term term term
Co-terming across Co-terming across
Term Same or Longer Same or Longer
Cisco DNA domain Cisco DNA domain

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Cisco DNA Software at term’s end
Renewals
• All Cisco DNA subscriptions previously purchased can be renewed for a
minimum of a 1 year term

Non-Renewal
• Subscription software functionality ceases
• Cisco SIG Essentials, vAnalytics, DNA Spaces, Cisco AMP, SD-WAN functionality
• Perpetual software functionality persists
• Network Essentials
• Network Advantage

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What is Smart
Licensing and why
should I care?
Recreating Cisco licensing for a software world
Smart Software Licensing is not just a new licensing tool. It transforms how
you think about Cisco and the Software Lifecycle Management.

Limited view Complete view

Customers do not know what they own. Software, services, devices in one easy to use portal.

PAK registration Easy registration

Manually register each device. Unlock with license key. No PAKs. Easy activation. Device is ready to use.

Device specific Company specific

Licenses specific to only one device. Flexible licensing, use across devices.

Node-locked Pooled
You can’t use more than what you paid for. Add users and licenses as needed.

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What is a Smart
Account and why
should I care?
Smart Accounts overview

What is a Smart Account?

• A central location where users can view, store, and manage licenses across the entire organization
• Leveraged by multiple portals to enable experience

Customer Smart Account Partner Holding Account

• Account where software licenses are deposited • Account where smart-enabled order/line can be
and managed held temporarily by partners and resellers to
• Managed by a customer directly or their facilitate entitlement delivery to end customer
designated VAR or other authorized party • Licenses can’t be used while the order/line is in
holding accounts

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Smart Accounts enable easy access & control

Central, transparent Low-touch User access control Proactive coverage with

& secure keyless license automated notifications of
Licenses belong to a single
additions & expirations
Real-time visibility Customer defined controls account, not individual users
Full visibility & insights to
Easy & secure delivery Flexible license allocation
inform purchasing & renewal
through pooling
decisions

Foundational to Smart License and Enterprise Workspace

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Where can I go to get
more information about
Cisco DNA software
subscriptions?
 Cisco DNA Subscription Software
www.cisco.com/go/dnasoftware

Cisco DNA Subscriptions for Wireless

www.cisco.com/go/dnawireless

Further Information
Cisco DNA Subscriptions for Switching
www.cisco.com/go/dnaswitching

Cisco DNA Subscriptions for SD-WAN and

Routing
www.cisco.com/go/dnawan

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Thank you

#CiscoLive
#CiscoLive