(Chapter 1) - Basic Concepts of Strategic Management
(Chapter 1) - Basic Concepts of Strategic Management
A. long-term performance.
B. first-line managers.
C. the short-run performance of the corporation.
D. an examination of the organization's internal environment.
Research suggests that strategic management evolves through four sequential phases in
corporations. The first phase is
A. externally oriented planning.
B. basic financial planning.
C. internally oriented planning.
D. forecast-based planning.
The time horizon involved with regard to basic financial planning is usually
A. one year.
B. one quarter.
C. three to five years.
D. less than one month.
Top-down planning that emphasizes formal strategy formulation and leaves the implementation
issues to lower management levels is known as
A. forecast-based planning.
B. externally oriented planning.
C. strategic management.
D. none of the above
In a survey of 50 corporations, which of the following was rated as one of the three top benefits
of strategic management?
A. clearer sense of strategic vision for the firm
B. higher levels of employee motivation
C. higher levels of job satisfaction
D. improved productivity
When an organization is evaluating its strategic position, which is not one of the strategic
questions that an organization generally may ask itself?
A. Where is the organization now?
B. Are we on target to hit our financial objectives next year?
C. If no changes are made, where will the organization be in one year?
D. If the evaluation is negative, what specific actions should management take?
The term used to describe new products, services, methods, and organizational approaches that
allow businesses to achieve extraordinary returns is
A. ROI.
B. innovation.
C. competitive advantage.
D. sustainability.
The currency used to integrate the monetary systems of the European Union (EU) is called the
A. peso.
B. dollar.
C. euro.
D. franc.
The ability of a corporation to shift from one dominant strategy to another is called
A. strategy implementation.
B. chaos formulation.
C. contingency management.
D. strategic flexibility.
Strategic management is that set of managerial decisions and actions that determine the long-run
performance of a corporation. Which one of the following is not one of the basic elements of the
strategic management process?
A. strategy formulation
B. strategy implementation
C. statistical process control
D. evaluation and control
The monitoring, evaluating, and disseminating of information from the external and internal
environments to key people within the corporation is referred to as
A. environmental scanning.
B. external scanning.
C. internal scanning.
D. strategy formulation.
The Strategic Management Model presents the following process for strategy formulation:
A. Objectives – Policies – Strategies – Mission.
B. Mission – Policies – Strategies – Objectives.
C. Policies – Mission – Strategies – Objectives.
D. Mission – Objectives – Strategies – Policies.
The type of strategy, which describes a company's overall direction in terms of its general
attitude toward growth and the management of its various businesses is
A. functional.
B. operational.
C. business.
D. corporate.
The type of strategy, which emphasizes the improvement of the competitive position of a
corporation's products or services in a particular industry or market segment served by a business
unit is
A. functional.
B. operational.
C. business.
D. environmental.
The type of strategy, which achieves corporate and business unit objectives and strategies by
maximizing resource productivity is
A. functional.
B. operational.
C. business.
D. product.
The process by which strategies and policies are put into action through the development of
programs, budgets, and procedures is
A. strategy formulation.
B. strategy control.
C. strategy implementation.
D. strategy development.
A program or tactic is
A. a detailed cost statement in terms of dollars.
B. a system of sequential steps.
C. a statement of the activities needed to support a strategy.
D. the process by which strategies and policies are put into action.
The existence of a performance gap
A. should cause management to question their objectives, strategies, and policies.
B. is not an indicator of problems if it only happens once.
C. is only the concern of top management because they set the original strategies.
D. should cause management to look only within the organization to determine the problem.
The free trade area composed of Argentina, Brazil, Uruguay, Venezuela, and Paraguay is called
A. EU.
B. ASEAN.
C. NAFTA.
D. Mercosur.
When defining strategic management, the most important thing to remember is that it is:
A. mainly the province of senior managers
B. a living evolving process
C. more conceptual than practical
D. a way of determining responsibilities
The environmental segments that comprise the general environment typically will NOT include:
A. demographic factors.
B. sociocultural factors.
C. substitute products or services.
D. technological factors.
Which of the following statements is NOT true when describing a successful strategy?
A. it provides some property that is unique or distinctive.
B. it provides the means for renewing competitive advantage.
C. it addresses changes in the external environment.
D. it guarantees long term survival