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Business Analytics 2 Syllabus

This document outlines the course MKTM504: BUSINESS ANALYTICS-II which focuses on using software tools to clean and prepare data, employ quantitative modeling and data analysis techniques to solve business problems, and develop data visualizations and dashboards. The course includes practical sessions on business intelligence, data visualization, data preparation, design fundamentals, decision analytics, mapping, and dashboard development. Students will learn to create compelling stories and interactive presentations of business data and outcomes.

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71 views2 pages

Business Analytics 2 Syllabus

This document outlines the course MKTM504: BUSINESS ANALYTICS-II which focuses on using software tools to clean and prepare data, employ quantitative modeling and data analysis techniques to solve business problems, and develop data visualizations and dashboards. The course includes practical sessions on business intelligence, data visualization, data preparation, design fundamentals, decision analytics, mapping, and dashboard development. Students will learn to create compelling stories and interactive presentations of business data and outcomes.

Uploaded by

shagun gupta
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MKTM504:BUSINESS ANALYTICS-II

L:0 T:0 P:3 Credits:2

Course Outcomes: Through this course students should be able to

CO1 :: use software tools and functions to clean and prepare data for analysis.

CO2 :: employ quantitative modeling and data analysis techniques for business problem solving.

CO3 :: employ best practices for choosing and building data visualization for business data
reporting.
CO4 :: develop compelling, interactive dashboards for cohesive presentation of business
outcomes.

List of Practicals / Experiments:

Business intelligence
• introduction to business intelligence

• role of data and data base management

• role of data mining in business strategy

Data visualization
• role of visualization in business intelligence

• introduction to charts, graphs and maps

Data environment and preparation


• managing metadata

• extracts and live data

• cross database joints and data blending

• data prep with text and excel files

• understating data types

• extracting data from various file formats

Design fundamentals and visual analytics


• filters

• sorting

• groups and sets

• interactive filters

• trend line and forecasting

• use of tooltip

• reference line

• parameter

• drill down and hierarchies

Decision analytics and calculations


• Introduction to calculated field

• types of calculations

• logical, data and string calculations

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Mapping
• role of maps in business intelligence and visualization

• editing unrecognized locations

• map options

• generating maps using different data sets

Dashboard development and storytelling with data


• building dashboard

• dashboard layout and formatting

• creating story

• interactivity in dashboard and story

Text Books:
1. VISUAL DATA STORYTELLING WITH TABLEAU by LINDY RYAN, Pearson Education India

References:
1. MASTERING TABLEAU 2021 by DAVID BALDWIN AND MARLEEN MEIER, PACKT
PUBLISHING

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