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B2B Cold Calling Sales Script

The document provides a B2B cold calling sales script template to help salespeople qualify prospects and create an effective sales pitch. It includes introduction and elevator pitch sections, as well as questions to gather contact information, learn about the company and decision makers, understand customer needs and pain points, discover what solutions they currently use, and determine timing, budget and next steps. The goal is to customize the script according to each salesperson's needs to make successful cold calls.

Uploaded by

Manoj Kumar Sharma
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
402 views

B2B Cold Calling Sales Script

The document provides a B2B cold calling sales script template to help salespeople qualify prospects and create an effective sales pitch. It includes introduction and elevator pitch sections, as well as questions to gather contact information, learn about the company and decision makers, understand customer needs and pain points, discover what solutions they currently use, and determine timing, budget and next steps. The goal is to customize the script according to each salesperson's needs to make successful cold calls.

Uploaded by

Manoj Kumar Sharma
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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B2B Cold Calling Sales Script

Welcome to our B2B sales script!


Welcome to our free B2B sales script to help you better qualify your prospects and win more customers!

We have created a B2B cold calling script example for prospecting to help you create a good sales pitch and not
forget any information.

You can follow our instructions and customize your script to make successful cold calls , according to your needs:
edit the blocks already present, or delete and add other blocks using the menu on your right (drag and drop the
elements your salespeople need).

Introduction to your call:


Hello, my name is (your name) and I work as (job title + company name).
"Elevator Pitch" (Company Name) is a solution to/ We are specialized in... Keep the description of your
company between one and two sentences maximum, indicating what it does and what problem it solves.
Do you have a few minutes to discuss (Company's identified NEED)?
(If no): Okay, are you available on (date) so I can call you back?
(If yes): Continue with the questions and elements of the script.

Don't forget to smile: your prospect will hear it!

Contact information

Position — What is your job title?

Location — Where are you located? (Country, Region, City)

Role in the organisation — What are you responsible for? Who is currently responsible for this type of service? Who
else is involved in the decision making process?

Company information

Company activity — Tell me about your company / How many people work there?

Product / Services — What product or service do you sell?


Clients Typology / Buyer profile — What’s the company’s revenue? Where is it done? Who are your clients

Motivation / Needs

Need description — Why are you looking for this type of service?

Pain points / challenges — What does not work now? What else do you need?

Solution in place — What solution are you using at the moment?

Timing / Budget

Priority — Is solving this problem a priority for the business? Why now?

Timing estimation — Planning / are you committed to put this in place ? What’s your timeline for implementation?

Competitors — Do you work with competitors? Yes/ No - Who? Are you looking into other solutions? Yes/ No - Who?

Budget — What’s your estimated budget?

Next steps — Define next steps

Free sales script generator, offered by noCRM.io the sales prospecting app

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