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Mexico Media Landscape 2022

Mexico has the second largest economy in Latin America, relying heavily on services like trade and finance. Traditional media like television, radio, and print are still popular in Mexico, though audiences are slowly shrinking. Television reaches over 91% of households and viewers spend an average of 5 hours and 16 minutes watching per day. Radio also has widespread reach with top stations broadcasting popular music. While print circulation is declining, newspaper La Prensa had the highest daily readership in 2021. Internet penetration is growing, with more time spent on platforms like YouTube, Facebook, and WhatsApp.

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M. Waqas Abdullah
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66 views13 pages

Mexico Media Landscape 2022

Mexico has the second largest economy in Latin America, relying heavily on services like trade and finance. Traditional media like television, radio, and print are still popular in Mexico, though audiences are slowly shrinking. Television reaches over 91% of households and viewers spend an average of 5 hours and 16 minutes watching per day. Radio also has widespread reach with top stations broadcasting popular music. While print circulation is declining, newspaper La Prensa had the highest daily readership in 2021. Internet penetration is growing, with more time spent on platforms like YouTube, Facebook, and WhatsApp.

Uploaded by

M. Waqas Abdullah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MEXICO

MEDIA LANDSCAPE
Country overview
THE 11TH LARGEST ECONOMY IN THE WORLD

Mexico is the third-largest Mexican economy relies on services - The country is a major producer
country in Latin America and has with trade, transportation, finance and and exporter of oil. It houses the
the second-largest economy. government accounting for about world’s largest population of
two-thirds of gross domestic product. Spanish speakers.
Media consumption overview
TRADITIONAL MEDIA IS POPULAR IN MEXICO, BUT AUDIENCES ARE BEGINNING TO SLOWLY SHRINK

Revenue generated by media segments in Mexico in 2021


(million pesos)

TV has a penetration rate of Internet penetration rate of


92% in Mexico 69% in Mexico

Half the country’s media


consumers regularly read 58% of the country’s
print media population has access to
radio
TV
TIME VIEWING TV HAS LARGELY STAYED CONSTANT, INCREASING SLIGHTLY OVER THE YEARS

Number of TV households in Mexico from 2001 to 2021 An average of 5


hours and 16
minutes are spent
watching TV in
Mexcio
Open broadcast
television in Mexico is
dominated by two
companies –
Televisa and TV
Azteca
Reaching over 91%
of the country’s
household, TV is the
most influencial
media
TV
TOP TV STATIONS

Most watched free TV channels in Mexico


Radio
RADIO’S REACH HAS SLIGHTLY IMPROVED OVER THE YEARS, AND IS MOSTLY CONSUMED AT HOME

20 million households Radio penetrates 20 million Mexican


listen to radio households.

On average, a radio listener spends


States with most radio between three to four hours per day
devices: listening to the radio actively.
In Mexico State

In Mexico City
75% of the Mexicans listen to FM radio
In Jalisco stations, 13% listen to AM and 10%
listen to the both types.
In Veracruz
Radio
COUNTRY’S TOP NETWORKS
Leading entertainment and music radio stations in Mexico, by number
of listeners
Print
LA PRENSA HAD A DAILY CIRCULATION OF 215.4 THOUSAND IN 2021, HIGHEST IN THE COUNTRY

News dailies with the highest circulation in Mexico 2021

• As of October 2021, La had an average daily


circulation of 215.5 thousand.

• Sports newspaper Récord, placed second at 214.2


thousand.

• It was estimated that overall newspaper revenue in


Mexico added up 1.2 billion U.S. dollars in 2020.
Digital
INTERNET USERS IN MEXICO INCREASED BY 3.8 PERCENT BETWEEN 2021 AND 2022
Digital
YOUTUBE TAKES THE HIGHEST SHARE OF TIME SPENT ONLINE
Digital
SOCIAL MEDIA USERS IN MEXICO INCREASED BY 2.5 PERCENT BETWEEN 2021 AND 2022
Digital
WHATSAPP IS THE MOST USED SOCIAL MEDIA PLATFORM
Let’s Discuss
Tel: +971 4 425 3300
Email: [email protected]
Website: www.themediavantage.com
Location: 8th Floor, Reef Tower, Cluster O, JLT, Dubai,
UAE

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