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This document is a student assignment containing answers to questions about first mover advantage. It discusses how first mover companies can gain strong brand recognition and customer loyalty before competitors emerge by being the first in the market. It provides examples of Gojek in Indonesia and how competitors emerged after hoping to replicate Gojek's success. The advantages of being a first mover company are described as having strong brand recognition, ease of controlling resources and technology, and higher buyer switching costs as customers find it difficult to switch to new brands once loyal to the first mover.

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71 views3 pages

Bahasa Inggris

This document is a student assignment containing answers to questions about first mover advantage. It discusses how first mover companies can gain strong brand recognition and customer loyalty before competitors emerge by being the first in the market. It provides examples of Gojek in Indonesia and how competitors emerged after hoping to replicate Gojek's success. The advantages of being a first mover company are described as having strong brand recognition, ease of controlling resources and technology, and higher buyer switching costs as customers find it difficult to switch to new brands once loyal to the first mover.

Uploaded by

Ratnasari Nana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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BUKU JAWABAN TUGAS MATA

KULIAH TUGAS 2

Nama Mahasiswa : DIAN PARAMITA

Nomor Induk Mahasiswa/ NIM : 048697266

Kode/Nama Mata Kuliah :ADBI4201/ Bahasa Inggris

Kode/Nama UPBJJ : UT-Jambi

Masa Ujian : 2022/23.2(2023.1)

KEMENTERIAN PENDIDIKAN DAN KEBUDAYAAN


UNIVERSITAS TERBUKA
Jawaban
“First Mover Can Gain Costumer loyalty easily”

A. Overview of First Mover


As previously explained, first movers are products or
services that gain a competitive advantage by being the first to
market the product or service.
Reporting from Investopedia, companies that succeed in
becoming first movers will be able to build strong brand
recognition and customer loyalty before competitors emerge.
As a pioneer in the industry, first movers will encourage the
emergence of many new companies with concepts that are not
much different.
For example, when Gojek first appeared in Indonesia.
After stealing the public's attention, not long after that, various
applications with a similar concept emerged.
These companies' competitors emerged hoping to
achieve similar success to first mover companies.
Generally, however, first movers have established
efficient market shares and a strong enough customer base to
sustain a large share of the market.

B. Advantages of a First Mover Company


1. Have strong brand recognition
Of course, the first advantage of a company that is a first
mover is the convenience of having strong brand recognition.
Not only generates strong loyalty among existing customers,
but also attracts new customers to the company's products,
even after competitors enter the market. Brand recognition
also positions companies to diversify their offerings and
services.
2. Ease of controlling resources and technology
Reporting from the Corporate Finance Institute, the ease of
controlling resources and technology is one of the advantages
obtained by first mover companies. For example, if a first
mover firm can reduce the cost of producing a product, it can
establish an absolute cost advantage. In addition, the company
can apply for patents to protect the developed resources and
technology.
3. Buyer switching costs
The third benefit that first movers can enjoy is buyer switching
costs. If as a pioneer a company is able to build a strong brand,
consumers will feel comfortable and find it difficult to switch
to a new brand in the future.

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