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SWOT Analysis

This SWOT analysis examines the opportunity for a business-to-business manufacturing company to create its own distribution company to sell directly to end users in sectors not currently served by the manufacturer's normal distributors. Potential strengths include end-user sales control, product quality, spare manufacturing capacity, and management commitment. Weaknesses could be inexperience in direct marketing and limited resources. Opportunities exist in developing new products and surprising competitors. Threats include the risks of distracting from the core business and reactive attacks from major competitors.

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Sikli
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© Attribution Non-Commercial (BY-NC)
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Download as XLS, PDF, TXT or read online on Scribd
375 views

SWOT Analysis

This SWOT analysis examines the opportunity for a business-to-business manufacturing company to create its own distribution company to sell directly to end users in sectors not currently served by the manufacturer's normal distributors. Potential strengths include end-user sales control, product quality, spare manufacturing capacity, and management commitment. Weaknesses could be inexperience in direct marketing and limited resources. Opportunities exist in developing new products and surprising competitors. Threats include the risks of distracting from the core business and reactive attacks from major competitors.

Uploaded by

Sikli
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
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Subject of SWOT analysis: (define the subject of the analysis h strengths

Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession?

weaknesses
Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cashflow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession?

opportunities
Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's? Tactics - surprise, major contracts, etc? Business and product development? Information and research? Partnerships, agencies, distribution? Volumes, production, economies? Seasonal, weather, fashion influences?

threats
Political effects? Legislative effects? Environmental effects? IT developments? Competitor intentions - various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy - home, abroad? Seasonality, weather effects?

the analysis here)

swot analysis example

This SWOT analysis example is based on an imaginary situation. The scenario is based on a business-to-business manufacturin

Subject of SWOT analysis example: the creation of own distrib strengths


End-user sales control and direction. Right products, quality and reliability. Superior product performance vs competitors. Better product life and durability. Spare manufacturing capacity. Some staff have experience of end-user sector. Have customer lists. Direct delivery capability. Product innovations ongoing. Can serve from existing sites. Products have required accreditations. Processes and IT should cope. Management is committed and confident.

weaknesses
Customer lists not tested. Some gaps in range for certain sectors. We would be a small player. No direct marketing experience. We cannot supply end-users abroad. Need more sales people. Limited budget. No pilot or trial done yet. Don't have a detailed plan yet. Delivery-staff need training. Customer service staff need training. Processes and systems, etc Management cover insufficient.

opportunities
Could develop new products. Local competitors have poor products. Profit margins will be good. End-users respond to new ideas. Could extend to overseas. New specialist applications. Can surprise competitors. Support core business economies. Could seek better supplier deals.

threats

Legislation could impact. Environmental effects would favour larger comp Existing core business distribution risk. Market demand very seasonal. Retention of key staff critical. Could distract from core business. Possible negative publicity. Vulnerable to reactive attack by major competito

s-to-business manufacturing company, who historically rely on distributors to take their products to the end user market. The opportunity, a

of own distributor company to access new end-user sectors not curr

or certain sectors.

d-users abroad.

f need training.

would favour larger competitors. s distribution risk.

ore business.

e attack by major competitors.

end user market. The opportunity, and therefore the subject for the SWOT analysis, is for the manufacturer to create a new company of its

er sectors not currently being developed.

turer to create a new company of its own to distribute its products direct to certain end-user sectors, which are not being covered or develo

hich are not being covered or developed by its normal distributors.

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