Living in the IT Era

Living in the IT Era (GE Elec.2)

(Instructional Modules)

Prepared by:

Bevelyn A. Puerto
Jesusa P. Diomangay
Jean A. Baldoza
Instructor 1

S.Y. 2021-2022-Second Semester

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Module 4
Blogging and Vlogging

Let’s Read:

Blogging refers to writing, photography, and other media that's self-published online.
Blogging started as an opportunity for individuals to write diary-style entries, but it has since
been incorporated into websites for many businesses. The hallmarks of blogging include
frequent updates, informal language, and opportunities for readers to engage and start a
conversation.

What Is Blogging?

The word blog is actually a shortened form of its original name, "weblog." These weblogs
allowed early internet users to "log" the details of their day in diary-style entries. Blogs often
allow readers to comment, so as they became more common, communities sprung up around
popular blogs.

The content of blogs varies significantly. For example, travel blogs may feature many
pictures with few written passages, while political blogs may weigh in with wordy takes on
the news of the day. The popularity of YouTube and similar sites also gave rise to video
blogging, or "vlogging."

Like most internet-based innovations, many entrepreneurs saw marketing potential in having
a blog, and the adoption of blogging among the business community helped further increase
the popularity of the medium. Not only can a blog be used for marketing a business, but it can
also become a home business in and of itself.

How Blogging Works

Blogging is as simple as obtaining a website and publishing original content on it. Tech-
savvy bloggers can buy a domain name and build the website themselves. Those with less
HTML knowledge can create an account with sites like WordPress that simplify the web
design and publishing process.

Blogs are usually simple websites. Older pieces may be archived in separate sections of the
site, and there may be a separate page with contact info or a bio, but the blog itself is usually
just a single page that can be scrolled through—similar to the news feed on social media sites
like Facebook. As with a Facebook news feed, a blog displays the newest content at the top
of the page.

All of the posts on a blog are usually created by a single author. However, when a company
or organization maintains a blog, it may pay for blog content—either by hiring a team of
writers or buying content to post.

Another unique feature of blogging is interlinking. This occurs when a blogger links to
another person's blog within their own blog post. For example, if a music teacher maintains a
blog, and they write a blog post about how to form a chord, they might link to a musician's

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blog to show an example of the chords in action. A political blogger may link to another
politics blog and then discuss how they agree or disagree with a post on that blog.
Interlinking, along with the comment section, fosters the sense of community that makes
blogs unique.

Blogging vs. Traditional Websites

Blogging vs. Websites

Blogs Websites
Updated frequently Largely evergreen content

Allows for reader engagement One-way communication

Some people are confused over what constitutes a blog over a website. Part of the confusion
stems from the fact that many businesses use both, usually by adding a blog section to the
company website. However, there are two features of a blog that set it apart from a traditional
website.

First, blogs are updated frequently. Whether it's a mommy blog in which a woman shares
adventures in parenting, a food blog sharing new recipes, or a business providing updates to
its services, blogs have new content added several times a week. Websites might occasionally
have new information, but for the most part, they offer static information that rarely changes.
Secondly, blogs allow for reader engagement. Blogs and social media accounts often go
hand-in-hand because they serve a similar purpose of connecting an audience with each other
and the content creator. Some websites may incorporate features that allow for conversation,
but generally speaking, a blog allows for more conversation and interaction than a traditional
website does.

Pros and Cons of Blogging

Pros
 Good for SEO
 Maintains communication with customers
 Builds rapport with customers
 Generate alternate income

Cons
 Time-consuming
 Constantly requires fresh ideas
 Payoff is delayed
 Blogging in and of itself won't generate income

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Pros Explained

 Good for SEO: Search engines love new content, and as a result, blogging is a
great Search Engine Optimization (SEO) tool. A defining feature of blogs is the
frequency with which they're updated, and that fresh content helps improve a
website's SEO performance.

 Maintains communication with customers: Blog posts can keep your customers and
clients up-to-date on what's going on, let them know about new deals, and provide tips.
The more frequently you post useful content, the more often a customer visits your
blog, and the more likely they are to spend money.

 Builds rapport with customers: Not only does a blog allow you to show off what
you know—building your expertise and credibility—but people can also post
comments and interact with you. That allows customers to get to know you, and
hopefully, develop relationships that turn into purchases.

 Generate alternate income: Successful blogs can make money themselves. Along
with your product or service, blogs can generate income from alternate sources such
as advertising and affiliate products.

Blogging is flexible and portable, making it a great option for people who want to be
a lifestyle entrepreneur.

Cons Explained

 Time-consuming: The success of blogging comes from having people return, and
they only return when there's new stuff to read. That means bloggers need to generate
content at least several times a week to be effective at engaging readers and increasing
SEO.

 Constantly requires fresh ideas: Posting several times per week won't be beneficial
if the ideas aren't fresh and engaging. It can be draining to constantly conceptualize
and execute fresh content. The good news is that you don't have to do it all yourself.
You can have guest writers or hire freelancers. Another option is to curate content
from others. You can buy Private Label Right (PLR) content and modify it for your
blog.

 Payoff is delayed: One of the biggest frustrations with blogging is that it's time-
consuming with little payoff in the beginning. It takes time to build up a readership
and momentum.

 Blogging in and of itself won't generate income: At one time, posting an article was
enough to generate traffic and income. Today, a successful blog needs email
marketing, additional perks such as content upgrades, and an engaged social network,
such as a Facebook group.

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Requirements for a Blog

The good news is that starting a blog or adding a blog to your existing site is relativity easy
and affordable. All you have to do is follow these four steps.

Set Up the Blog

There are free blog options such as WordPress and Blogger, but to retain control and a
professional image, consider investing in a domain name and a hosting service. You can
install WordPress or another content management system on your host if you don't want to
create the whole site from scratch.

Add Content

Once your blog is up and running, you need to keep it active with new content to grow your
business. Develop a set schedule for writing and posting blog articles. Create a content
calendar so you always know what you're going to post.

Market

Like all other business ideas, your success comes from marketing and getting your message
in front of your target market. Great ways to reach your market are through social
media apps, email lists, and by reaching out to other bloggers, podcasters, and media outlets
for publicity. Repurpose your blog content to promote your business across platforms, such
as by using quotes on your Twitter or Instagram profiles, or by creating a video of your
article to share on YouTube.

Add Income Streams

While your blog can complement an existing business, it's also a great way to add additional
income streams to your home business. You can promote other companies' products and
services in affiliate marketing. You can advertise or feed ad networks, such as AdSense, on to
your blog. If you have a service business you're promoting with your blog, you can create
your own information products to complement it. Or, if you have your own product, you can
offer a service.

What Does a Blogger Do?

What you do as a blogger depends on your goals. If you want to start a blog for fun or to use
it as an online diary, then you really only need to do one thing:

Write

But, if you want to make money from your blog and turn it into a part-time or full-time career,
there are other tasks you need to do. Some of these tasks include:

 Affiliate marketing
 Email marketing
 Social media marketing
 Selling products

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Plus, there are various administrative tasks like monitoring your website analytics, keeping
your site updated, responding to comments, and much more.

This is not a complete list, but let’s go over some of the most important aspects of a blogger’s
job now.

1. Write Content

Blog posts arejob

meant
of a to provide
is valuable information
in thetoform
people in a way that’s free and easy
The primary blogger to write content of blog posts.
to read. It’s the first step to building trust with readers so that you can turn them into
customers in the future.

For example, if you have a food blog, and write blog posts about your favorite recipes, your
readers will find value in that free content. Then, in the future, those readers will be more
likely to buy your cookbook.

What you write about on your blog is up to you. There are blogs on the internet for pretty
much any subject imaginable like travel, health & wellness, finance, religion, gardening,
video games, and so on.

But, to attract a loyal audience, it’s best to stick to one specific subject, also known as a blog
niche. Once you decide what you want to write about, you need to start publishing blog posts
on a regular basis.

Now, let’s get to the actual writing part.

There are a number of tasks that go into writing content. You’ve got to:

 Brainstorm topics you want to write about

 Research the topic online and look at competitors’ posts
 Take notes and draft an outline
 Write the blog post
 Add images for visual engagement
 Optimize your post for SEO

2. Recommend Affiliate Products

Affiliate marketing is one of the most popular ways bloggers make money. It involves
recommending products to readers within your content. Every time a reader uses your
affiliate link to buy the product you recommended, you earn a commission for the sale.

Here’s an example from travel blogger Nomadic Matt. He wrote an article about the 5 best
travel insurance companies:

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He has an affiliate link for each travel insurance company he recommends in the post.
Whenever anyone clicks on a link and purchases travel insurance, he makes some money.

Affiliate marketing is an easy way to start making money from your blog because you don’t
have to create a product yourself. Plus, you can write one good product review, and that
article can earn you money over and over again.

Just make sure that the affiliate products you’re promoting on your blog are ones that you
truly use and believe in.

To get started with affiliate marketing, you can join an affiliate marketing network
like ShareASale:

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3. Email Marketing

Email marketing goes hand-in-hand with blogging. With email marketing, you can develop a
more personal relationship with your readers through regular, direct communication.

Plus, any time you have a new blog post or product to promote, you can send the information
right to your subscribers’ inboxes. This will help you drive more traffic to your blog and even
generate sales.

What can be difficult though, is convincing people to sign up for your email list.
Getting started with email marketing isn’t as difficult as it sounds. At Blog Tyrant, we have
That’s why we recommend using a tool like OptinMonster.
a complete guide on how to do email marketing.

You can also follow along with this tutorial to learn how to create an email newsletter.

OptinMonster is an amazing lead generation tool that makes it easy to turn website visitors
into subscribers. You can quickly create beautiful email optin popups using the professionally
designed templates and drag and drop builder.

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And you can automatically deliver a lead magnet, such as a free ebook, when someone signs
up for your email list, like in the popup example above. Most people are more than willing to
provide their email addresses if they’re going to get a free gift in return.

With OptinMonster, you can quickly grow your email list and start building long-lasting
relationships with your readers.

Aside from building relationships with your existing readers, you also need to attract new
visitors to your blog.

1. Self-Promotion

Self-promotion is another thing you’ll have to do as a blogger. After all, if you want new
people to discover your blog and read your content, you have to promote it.

Don’t worry though, this doesn’t mean you have to buy ad space or create a big marketing
campaign.

 You can simply promote your content on social media.

 Social media platforms like Facebook, Instagram, Twitter, and LinkedIn, are perfect
for promoting your blog because they’re free and easy. Plus, most people are on social
media these days, which means it won’t be hard to attract your target audience.

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Here’s how the blog Pinch of Yum promotes their latest blog posts on Instagram:

As you can see, they use an eye-catching image, an engaging caption, and relevant hashtags
like #Lasagna, #Pasta, and #Vegetarian to promote their new blog post. The hashtags make it
easy for people interested in recipes and cooking to discover this post via Instagram search.

They also add the URL of the blog post to the caption in order to drive traffic to their site.
By consistently promoting your content on social media, you’ll be able to get the word out
about your blog.

Check out our ultimate guide to social media for more tips.

Promoting your blog on social media is easier when you have a large following that will
engage with your posts and share them for you.

So, to grow your social media following, try embedding social media feeds on your blog.
This will introduce your social profiles to website visitors and encourage them to follow.

You can easily do this with a plugin like Smash Balloon.

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Smash Balloon is the best social media feeds plugin for WordPress. It’s super easy to use;
simply connect your social media account and in less than a minute you’ll have a
beautiful feed on your site.

You can choose from different layouts, decide which posts you want to display or hide,
design the feed to match your brand, and more.

1. Sell Products

Many successful bloggers scale their businesses by selling their own products. So, if you
want to boost your blogging income, this is something you should learn how to do as well.

Most bloggers sell digital products rather than physical ones because they’re much easier to
create. Plus, you only have to create a digital product once, and then you can sell it over and
over again.

Now, you might be wondering, what kind of digital products can you sell as a blogger?
A digital product that’s both easy to create and sell is an ebook.
Here’s how the blog Succulents and Sunshine does it:

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They created a PDF ebook on propagating succulents. Since their blog is all about teaching
their readers how to grow succulent plants, this ebook is filled with valuable and relevant
information their audience would want to know.

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Who is Mr Chinkee Tan?

Chinkee Tan or “Mr. Chink Positive!” I a motivational speaker, author of 8 bestselling books,
financial expert, financial educator, and entrepreneur. He speaks about money, mindset, and
success. He is also a Radio and TV personality.
How To Start a Vlog 101: Everything You Need To Know

So you want to be a YouTube star? Or maybe you’re simply an expert who wants to share
important knowledge with the world. Regardless of why you want to start your own vlog or
what you plan to feature, there are some best practices that ensure your vlog channel gets
success.

What’s a Vlog?

Short for a video blog or video log, a vlog is a blog in video form. Think of it as your own
little TV show or channel, only it’s on the web, produced by you, and presumably starring
you (or maybe your super cute pet).

There are a number of platforms where you can create a vlogging channel and publish video
content. The most-viewed and successful vlogs are YouTube channels, but there are other
platforms where you can publish like Instagram and Twitch.

While the vlog format is video and the publishing medium is the web, the rest is limited only
by your imagination. Your vlog can be instructional or performance art, documentary or
comedy in style. It can include nothing but video or video plus text, images, and other fun
features that help you get your point across and entertain. It can be shot in one take or
expertly edited.

What Makes a Good Video

Vlog? 1.Develop a Niche

Unless you’re the most fascinating and famous person in the world, you aren’t going to snag
a huge or even medium audience on your winning personality alone. You need a subject
matter that viewers are interested in and will come to rely on you for.

Decide what you plan to specialize in and make sure there’s an audience for it. Fast cooking,
quick home improvement tricks, makeup tutorials, gaming, and fitness are all great video
subjects likely to garner an interested audience.

Select something you’re passionate about. It’ll come through in your work and keep you
engaged and excited to come up with new video ideas.

2. Identify and Speak To Your Target Audience

Once you know your niche, you can begin to identify your ideal audience. Think about who
will be interested in what you’re showcasing. Make sure your video, graphics, and written
and spoken language appeal to them. For example, the tone, graphics, and attitude of a vlog
about Formula 1 racing would look, sound, and feel very different than one showcasing the
fine art of knitting.

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3. Deliver Value

The key to great content, whether blogging or vlogging, is to provide value. Value can be in
the form of education (like how to naturally get rid of mice or change your car’s oil or play
guitar) or entertainment (think commentary, music, or your own version of “Saturday Night
Live”).

In either case, it has to be compelling enough that the viewer feels they get value out of the
time they spend watching you. Schmooze ‘em or lose ‘em.

4. Maintain Pro Video Quality

Nowadays you can make a top-quality, full-length film on your iPhone or Android using your
smartphone’s video camera, so there’s no excuse for poor-quality video. Successful vloggers
know it’s critical that videos are clean and clear with great audio and visuals. (We’ll get into
the tools to help you do this later in this article.)

1. Be Distinctive

As the saying goes, everything’s been done before. But it hasn’t been done in your unique
style. Adding your own personal touch to video blogging can be the thing that makes your
chocolate chip cookie tutorial stand out from the gazillion others out there.

2. Publish and Promote Consistently

The concept “Out of sight, out of mind” is real. Make sure you have enough good topics to
cover on your vlog to create new content regularly. Create a content schedule to keep
yourself on track and develop franchises (like tips, reviews, or recipes) that people can come
to expect when they watch your vlog.

VlogPlatforms Worth Considering

YouTube is the king of user-generated video content, and it’s a fantastic platform to use.
But it’s not the only place to establish yourself among video bloggers. As video becomes a
more established and popular medium for content of all kinds, the options continue to grow.
Other popular platforms include:

 Facebook
 Facebook Live
 Instagram Stories
 Instagram Live
 IGTV
 Twitch
 Flickr
 Vimeo

If you want to try out various video formats, reach more audiences, or target a different
audience than the YouTube crowd, these platforms will help you do it.

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Best Practices for Top-Quality Vlog Production

Once you know your subject matter, style, and preferred platform, it’s time to get to
production. Let’s cover the basics on how to do it right.

Have the Right Equipment

If you’re just joining the world of new vloggers and aren’t sure of your level of commitment,
don’t bother investing in a lot of equipment just yet. A quality smartphone camera will get
you started and may even be enough for the long haul. The more you get into vlogging, the
more you’ll learn what you need to create your dream vlogs.

Depending on what you’re vlogging about, you may find you need some or all of the
following:

 A high-quality vlogging camera (and tripod): Depending on your video subject

matter, you may want to consider a camera that features an external microphone port (to add
better sound capture), an LCD screen that can flip to the front (so you can see yourself as you
film), an AF system (to refocus the camera if you’re on the move), and 4K video (so you can
crop and reframe your video and still get quality output). Do your research; there are tons
of camera reviews online.
 A quality vlogging microphone: A great microphone results in better sound quality
and eliminates more outside noise, which creates a dramatically better listening experience
for the viewer. The best microphone depends on the type of video you’re shooting. Learn
more about various types of mics and why you might choose one over another.
 Lighting: Even**** the best camera in the world can’t make a poorly-lit environment
look good. When you start vlogging, seek natural light (outside or near windows inside) and
play around with best angles and locations for optimal lighting. If you find you want the
freedom to vlog anywhere at any time, invest in lighting. This is a good starter version if
you’re planning on focusing your face in front of the camera.
 Video editing software: Editing your video clips is essential for getting your final cut
just right. This is where the post-production fun happens. You can trim your vlog videos,
resize them for any platform, create split-screens, and add captions, music, a title, and text.
The best part? Even as a newbie, it’s easy to do with the free video editing tools available
online.

Make Sure Your Vlog Channel Is Well-Branded

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If you’re investing in outstanding vlog content, you should put similar effort into branding
your vlog channel. This is also easily done with free online tools. At a minimum, you need:

 A logo, which you can create with free logo-making tools.

 A channel banner. Use free templates to easily craft one for any platform or tap the
template above to customize it.

Need a refresher on the importance and best practices of branding? Read a step-by-step guide
to defining a winning online identity.
How To Generate Revenue Through Your Vlog

Maybe you’re starting a vlog just for fun and have no expectation of compensation other than
accolades from your friends and family. But if you’re serious about vlogging, you should
think about how to earn money doing it.

There are many ways to get paid through vlogging that don’t include selling yourself into a
pay-per-view boxing match like Logan Paul. All of them start with making great content.
People won’t begin to throw money at you until you have an audience they want to reach. So
build your content library with an eye on attracting an audience the following ways:

 Learn and use SEO best practices for your vlog platform. Think titles, tags, video
descriptions, and thumbnails to accompany the uploading of your video file. Use a free
thumbnail design template to make it simple. These give your content a better chance of
being discovered by users through an online search.
 Market your content on all social media platforms, using free social media
graphics templates to create epic, well-branded posts. Ongoing social media promotion that
includes links to your vlog will drive traffic to your channel.
 Optimize your watch time. Video platforms track watch hours and like content that
keeps viewers watching. Keep your vlog at a length that people will want to sit through. For
an idea of what works in your niche, check out other popular YouTubers in the space and see
how long their YouTube videos are. Notice what they do that you find compelling.

Once you get an established audience, you can optimize any or all of these revenue streams:

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 Ads: These are short videos automatically surfaced by Adsense on your vlog platform
if you link it to your account.
 Affiliate partnerships: This is where you get a kickback for selling something.
Amazon has easy affiliate opportunities, but you can also do deals directly with brands where
you get paid for each product you sell (this works best when you review the product).
 The sale of your own products: Make, promote, and sell your own stuff and all the
profits go into your pocket!
 Sponsored videos/brand ambassador: You can get someone to pay you for talking
about or using their brand or products!

Pace Yourself

Like anything worthwhile, building a successful vlog takes time, discipline, and commitment.
You won’t become the next Dude Perfect overnight. So, take it one vlog at a time. Start with
an epic first video that introduces yourself and your vlog and go from there, taking cues from
your most popular videos and evolving with your audience’s preferences. With patience and
effort, you’ll be on your way to establishing yourself as a bonafide vlogger.

Tips on how to start vlogging from Pinay Flight Attendant vlogger:

https://www.youtube.com/watch?v=ozl2iiEWcSw

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Difference between Blog and Vlog

The Blog and Vlog can be viewed as important marketing resources for corporations,
businesses and individuals. Blogging and vlogging are now common forms of earning money
by writing content or producing videos. The key difference between blog and vlog is that
blog is similar to a website where we can get any subject's written content. On the other side,
in a vlog, the video is posted on particular topics.

What is a Blog?

A blog

Is a website usually hosted on the internet. It may look like one of the many important
communication and marketing tools. It could be run by people ranging from individuals to a
group of individuals to a large-scale organization that advertises their goods and disseminate
information. A blog can have features like a broad range of text, photographs, animated gifs,
etc. The person who runs the blog is named "blogger", and "blogging" is an activity to post
some meaningful information on the website.

What is Vlog?

Vlog Stands for Video log. The term "vlog" is originally derived from a blog. It can be a
short to long-lasting video coverage on a variety of subjects like business promotions, current
affairs, technology products, and many more. Vlog content is usually shot using high-end
cameras, good-quality microphones, and camera equipment, and before posting it online, the
content must be edited.

Main differences between Blog and Vlog

Here, we are going to discuss the main differences between the Blog and Vlog.

1. The blog is used to write the content and text. Whereas, in the vlog, the content is in
the form of videos.
2. A blog is an older concept launched in the year 1990, and people started blogging
in 2003. When it comes to the vlog, it began in 2000 and then in 2004, and it was
widespread.
3. The blog is supported by various platforms such as Drupal, Joomla, WordPress,
blogger, and many more. In contrast, the Vlog is also supported by several platforms
like Vimeo, Facebook, YouTube, and many more.
4. Vlogging is often more costly because it needs different equipment, such as
microphones, cameras and a complete setup. In contrast, blogging is not very
expensive because it doesn't require any equipment. It requires only a computer.
5. The number of visitors that visit the Blog and Vlog is not very precise, but the number
of websites and blogs is much larger than the number of video channel platforms.

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Key Difference between the Blog and Vlog

The various key differences between the Blog and Vlog are summarized in the below
comparison chart:

S. Blog Vlog
No.

1. The blog is used to write content like Vlog is used for Videos.
text, gif, pictures, and many more.

2. Most of the time, blogs are hosted on Vlogs are hosted on YouTube, Vimeo,
Joomla, WordPress, Blogger, Drupal, Dailymotion, Facebook, and many more.
and many more.

3. Blogs were initiated in 1990 and Vlogs started in 2000, but after 2004 they
became popular in 2003. became famous.

4. Maintenance for blogs is cheap, as we Vlog hosting can be free or inexpensive, but
have to pay the web hosting fees. Blogs buying equipment such as a camera,
can be hosted for free most of the time. microphone, tripods, etc. needs a lot of
expense.

5. In the blog, the written content behind In the vlog, much faster than written content,
the visual content is missing. visual content gains popularity.

6. In the blog, we cannot stream any In the Vlog, we may stream any live event
online event. and reach a wider audience quicker.

7. In the blog, the number of visitors is In the Vlog, the number of visitors is
comparatively less than the Vlog. comparatively more than the blog.

8. We need to do content writing so that To make a great Vlog, we have to be clever

more and more people come to our blog enough to pick good phrases, use facial
every day. expressions effectively and have a nice voice
to hear.

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Different Kinds of Vlogs

Lifestyle. This type of vlog represents the daily life of a person or a family, like a reality
show.

Beauty. Make-up artists describe different brands of cosmetics, reveal professional secrets,
and show various types of make-ups.

Sport. This type of vlogging became especially popular after the pandemic outbreak, when
gyms got locked down. The modern trending is to work out at home, using improvised
resources like bottles of water instead of dumbbells and so on.

Education. Thanks to the Internet and modern technologies, everybody can now share and
gain new knowledge. There are vlogs on every possible subject, ranging from Python coding
or Chinese language to sewing or the history of Medieval Europe.

Entertainment. Whatever it is – a stand-up show or TikTok short video, its main purpose is
to make viewers laugh and relax.

Travel. One of the most popular types of vlogs, which makes traveling and exploring new
cultures accessible even for those who have never been abroad. Such vloggers also provide
the audience with useful tips and share contacts of good hotels and local restaurants.

Reviews, including unboxing. Instead of reading long opinion posts, people prefer watching
short videos where they can see all advantages and disadvantages of described goods.

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What is message?

In rhetorical and communication studies, a message is defined as information conveyed by

words (in speech or writing), and/or other signs and symbols.

A message (verbal or nonverbal, or both) is the content of the communication process. The
originator of the message in the communication process is the sender. The sender conveys the
message to a receiver.

Verbal and Nonverbal Content

A message may include verbal content, such as written or spoken words, sign language, email,
text messages, phone calls, snail-mail, and even sky-writing, John O. Burtis and Paul D.
Turman note in their book "Leadership Communication as Citizenship," adding

Intentionally or not, both verbal and nonverbal content is part of the information that is
transferred in a message. If nonverbal cues do not align with the verbal message, ambiguity
is introduced even as uncertainty is increased.

A message will also include nonverbal content, such as meaningful behavior beyond words.
This includes body movement and gestures, eye contact, artifacts, and clothing, as well as
vocal variety, touch, and timing

Messages in the Media

"A well-defined message has two key components. First, it is simple, direct, and concise.
Second, it defines the issues on your own terms and in your own words."

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How to start a vlog (script)

Script comes from the Latin scrībĕre, meaning "to write," and all its meanings have to do
with something written. Your handwriting is your script. The written version of what you're
supposed to say, whether for a wedding toast or a play, is a script.

The act of starting a vlog is actually relatively simple. All you need is a camera for filming,
an internet connection, and a YouTube account. Sure, in the long run, you’ll want to grab
some editing software and a crystal-clear microphone, but, for getting going with your very
first video all you need are the basics.

While grabbing a ring light and the best video editing software on the market isn’t something
you necessarily need right away, a script absolutely is. Smashing your early scripts out of the
park can help keep people watching your videos, and it’s not going to cost you a cent.

How to script a vlog

Now you’re ready to start creating, a script is essential. Organizing the structure of your
video before you start means you shouldn’t find yourself forgetting what comes next, and it
helps you plan out the length of your video.

A script will make your video flow smoothly, and help you plan where to add music or extra
details. Below are 7 top tips for getting your vlog script right.

1. Draft a gripping storyboard

What story do you want to tell and which shots are crucial to your narrative? Start by
putting your ideas together into a coherent storyboard so you can get an idea of how the
scenes will flow.

2. Instantly hook your viewers

Your vlog script should begin with a strong and catchy hook that immediately draws
viewers in and convinces them to stay. Use this part of your script to give viewers a sneak
peak of some entertaining footage from the later part of the video or give a high energy
explanation of what the video is about and, most importantly, what’s in it for them.

For example, check out how food and cooking vlogger Joshua Weissman hooks his
viewers in with a mini-rant about how people get confused about curry. He then invites
them to explore this topic with him.

3. Introduce yourself

While this is optional, adding an introduction in your vlog script could be a great way to
reaffirm your branding efforts. It shouldn’t be long, but it should seamlessly tie in with
the hook and the rest of the content. For example, you could introduce yourself and then
explain why the topic is important to you.

The introduction in the following video from Shoom, the Music Operations Manager at
Lickd, is an excellent example.

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4. List your talking points

One of the worst things that could happen when creating a video is losing track of what
you wanted to say and missing all the crucial points you wanted to make. This wastes
time and you’ll have to reshoot. To avoid this, create a clear plan of all your important
talking points and include them in your vlog script.

First, outline the major talking points in a coherent flow. Then expand on each talking
point to further highlight important messages or information relevant to each section.
After that, go through the whole video script again to see if you missed anything or if you
could make additional points somewhere.

This way, you can easily create a compelling vlog script that comprehensively covers the
topic or story.

5. Add markers for voice tone, sound effects and music

Another video no-no is reading off the script in an unexpressive tone while staring
blankly at the camera, (unless it’s for comedic value). So when script-writing for
YouTube, it’s crucial that you add markers for changes in tones and expressions.

While changes in voice tone can add depth to your script, pairing this with sound effects
and music is the best way to really bring your video content to life. Check out Lickd’s
50,000+ track music library to find music based on certain moods.

Here’s a great example of how to use music and sound effects to elevate your script, from
YouTube channel, The Zac and Jay Show.

6. Call your viewers to action

Finally, end your vlog script with a call to action that ties in with the topic of th e video.
You could ask your viewers to like and subscribe, but give them a reason why they
should take that action as a result of that particular video.

Here’s an excellent example (skip to 11.29) from Wendy’s YouTube channel, withwendy.

7. Time it right

If you want your video to be of a specific length, do a verbal run-through of your vlog
script and time it to make sure it doesn’t exceed the desired duration. If your script is too
long for your video, remove unnecessary fillers and points to trim it to the right length.

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Lets Do It:

Multiple Choice: Choose the letter that best describes the answer.

1. Simply a blog where the medium is a video instead of written words.

A. Blog
B. Vlog
C. Blogging
D. Vlogging

2. Considered to be someone who creates personal videos that feature themselves and their
life as the main subject
A. Blogger
B. Vlogger
C. Anchor
D. Reporter

3. The written version of what you're supposed to say, whether for a wedding toast or a play.
A. Vlog
B. Blog
C. Script
D. Video

4. The following are the advantages of blogging except.

A. Maintains communication with customers
B. Builds rapport with customers
C. Generate alternate income
D. Builds energy

5. The following are the factors that makes the good Vlog except.

A. Deliver Value
B. Develop a Niche
C. Maintain Poor Video Quality
D. Identify and Speak To Your Target Audience

6. The following are the Vlog Platforms except.

a. Twitch
b.Flickr
c.Vimeo
d. Canva

7. This type of vlog represents the daily life of a person or a family, like a reality show.

a. Travel vlog
b. Beauty vlog
c. Lifestyle vlog

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d. Entertainment vlog

8. The following are the steps in writing the script.

a. Introduce yourself
b. List your talking points
c. Instantly hook your viewers
d. Be specific on what you know

9. Refers to writing, photography, and other media that's self-published online.

a. Blog
b. Vlog
c. Blogging
d. Vlogging

10. The following are disadvantages of blogging except.

a. Time-consuming
b. Payoff is delayed
c. Constantly requires fresh ideas
d. Builds rapport with customers

11. The following are requirement for a blog except.

a. Market
b. Add content
c. Set Up blog
d. Affiliate advertisement
12. The following are examples of Blogs except.
a. Greatest
b. Nerd Wallet
c. Nomadic Matt
d. Nerd Exercise
13. The following are examples of Vlogs except.
a. Educational Vlogs
b. Lifestyle Vlogs
c. Travel Vlog
d. Idea Vlog
14. The following are some of the most important aspects of a blogger’s job now except.
a. Write content
b. Sell Products
c. Email Marketing
d. Recommend Affiliate products
15. The following are materials needed in Vlogging except.
a. Camera
b. Microphone
c. Greenscreen
d. Lightning

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II. Using Venn Diagram compare Blog from Vlog.

Suggested Readings:

1. https://www.thebalancesmb.com/blogging-what-is-it- 1794405#:~:text=Blogging
%20refers%20to%20writing%2C%20photography,into%20we bsites%20for%20many
%20businesses.
2. https://www.adobe.com/express/learn/blog/how-to-start-a-vlog

References/Sources:
Books:
1. Revano, Teodoro F. (2019). Living in the Information Technology Era. Mindshapers
Co., Inc. ISBN: 978-621-406-243-0
2. Tuyuan, Ronina R. and Eleazar, Mia V. (2019). Living in the Information Technology
Era. First Edition. C&E Publishing Inc.

Online:
1. https://www.youtube.com/watch?v=Nhu64iJ8Vfg
2. https://www.youtube.com/watch?v=cWNEZLbP9Lk
3. https://www.youtube.com/watch?v=YA1KDvKzW5c
4. https://www.youtube.com/watch?v=_qmgl8vhrf4
5. https://www.slideserve.com/xarles/video-blog-vlog
6.https://www.howtogeek.com/723192/what-is-a-vlog-and-why-is-everyone-on-youtube-
vlogging/
7. https://clideo.com/resources/what-is-vlog
8. https://lickd.co/blog/video-optimization/vlog-script-top-tips
9. https://www.thoughtco.com/message-communication-term- 1691309#:~:text=In
%20rhetorical%20and%20communication%20studies,communication
%20process%20is%20the%20sender.
10. https://www.linkedin.com/pulse/who-vlogger-carl-seguya-
11. https://www.vocabulary.com/dictionary/script

Acknowledgement
All the figures, information and lessons contained in this module have been compiled and
were taken from various references/sources enumerated above. Hence, the author of this
module has no proprietary right on the same. This is for Instructional purposes only.

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