National Walter

Thilo Deininger Institute

Business Plan

Subject: Technical English

Teacher: Jose Dionisio Sanchez

Students:
Alejandro Misael Perez Garcia
Ever Alexander Ramirez Ramirez

Section: 3-3C

Year: 2022
 Description of the business
Name of the Business: The Salvadoran Restaurant
Place: Plaza Soyapango, Soyapango, San Salvador
Fixed Assets
Chairs Computer
Tables Refrigeration Equipment
Kitchen Dishwasher
Junk Cleaning Equipment
Kitchen Equipment Cash Register
Counter Post

Raw Material
Vegetables Meat Fish
Fruits Chicken Sausages
Oil Legumes Dairy
Pasta Milk Condiments
Eggs Coffee Carbonated Drinks

Is there a Market?
Yes, there is a market

Does the management team have the skill?

Yes, the management team has the capacity to cope with the load of the restaurant,
although it can be trained to be more prepared

Can the business make a profit?

Yes, the business can make a profit, you just need to have a good image to attract
many customers

How much can you sell?

Monthly Sale
Food dishes $3.50 c/u x 1,500 u $ 3,750.00
Special Dishes $4.75 c/u x 300 u $ 1,125.00
Soda $1.00 c/u x 1,300 u $ 1,300.00
Refreshments $0.75 c/u x 500 u $ 375.00
Desserts $1.25 c/u x 725 u $ 906.25

FIXED ASSET PRICE:

Chairs 40 x $14 $ 560.00
Tables 10 x $20.80 $ 208.00
Kitchen 1 x $1,000 $ 1,000.00
Junk 400 x $0.98 $ 392.00
Kitchen equipment 3 set x $112 $ 336.00
Counter 2 set x $200 $ 400.00
Computer 1 x $749 $ 749.00
Refrigeration equipment 2 x $630 $ 1,260.00
Dishwasher 1 x $1,450 $ 1,450.00
Cleaning equipment 1 x $57 $ 57.00
Cash register 1 x $238.99 $ 238.99
Post 1 x $90 $ 90.00

RAW MATERIAL PRICE:

Vegetables $40 x3 $ 120.00
Fruits $30 x4 $ 120.00
Oil $4.99 x5 $ 24.95
Pasta $3.55 x 12 $ 40.20
Eggs $6 x 20 $ 120.00
Meat $ 4.50 x 70 $ 515.00
Chicken $7 x 30 $ 210.00
Legumes $3 x 40 $ 120.00
Milk $19.25 x 7 $ 134.75
Coffee $3.49 x 8 $ 27.92
Fish $1.50 x 35 $ 52.50
Sausages $19.95 x 2 $ 36.90
Dairy $13 x4 $ 52.00
Condiments $10 x4 $ 40.00
Carbonated drinks $12 x 20 $ 240.00
LOCAL:
Mayor´s tax $ 42.50
Restaurant license $ 160.00
Local rental $ 1,200.00
Installation costs $ 235.84
Energy and wáter $ 112.27
TOTAL $ 2,350.61

Why Write a Business Plan

A business plan help you evaluate the feasibility of a new business idea in a
objective, critical and unnational way

Opportunities and avoid mistakes

Opportunities: People's need for a place to eat.
Threats: High competitiveness in the location area
Objectives:
Provide a unique and unforgettable gastronomy, created with our flavor and
creativity.
Offer the best service to our customers.
Have comfortable environments for better service.

Polities:
 Offer a well selected service, prepared, and presented and served to an
increasingly specific customer.
 Carry out a careful hygiene process in all areas of the premises, furniture,
work equipment and food.
 Provide fair and courteous treatment to all customers.
 All members of the company must maintain ethical behavior.

Products/Services
Breakfasts
Lunches
Dinner
Beverages
Fast food
 Market Analysis
Who are your current customers?
Friends
workers
visitors

What do they buy you?

Food and drinks

Why do they buy from you?

Because we are a restaurant with good quality and prices that are coupled to the
economy of the people

Marketing Plan
How will you reach your Target Markets and motivate them to buy?
Developing product and pricing strategies that attract people's attention.

How will the products be packaged?

The product will be served in first line and high quality dishes, as well as elegant,
and for shipments, recyclable paper bags will be used.

How broad will your product line be?

Very wide, since it has trained personnel so that they can prepare a great variety of
dishes

What new products will you introduce?

Chinese and Italian food, since people consume a lot of these types of dishes
 What Position or Image will you try to develop or reinforce?
We want to generate a good impression on customers about the food that is
prepared and that can make a difference between other restaurants.

Competition:

Who are your largest competitors?

Pizza Hut
Subway
Pollo Campero
Taco Bell
McDonald's
Burger King

How will your operation be better (and worse) than your competitors?
Good attention, clean place and well prepared high quality food.
Lack of experience in handling food claims and delivery situations

How are competitors doing?

They are doing very well as they are in high demand

Management and Operations

Management team
Accountant: Ever Alexander Ramirez
Customer Service: Alejandro Misael Perez Garcia
Cashier: Alejandro Misael Perez Garcia
 What is the business management experience of the management
team?
Little, although first there was a training process that allows a better performance of
the activities

Personnel

What are the staffing needs now? In the future?

The needs for trained personnel are very great, since personnel capable of making
the company grow are needed

What skills should they have?

be adaptable
Responsible
Committed to their work
Creative and Innovative
Are the people you need available?
Yes
What is your compensation?
A very well paid salary

A total of 6 people are needed distributed as follows:

Cook: 3
Housekeeper: 1
Waiters: 2
 FIXED ASSET/START-UP.EXPENSE LIST
Fixed Asset Description Cost
Land / Building $ 1,200.00
Equipment and/ or Vehicles $ 670.00
Leasehold Improvements $ 498.00
Property $ 467.00
Furniture $ 6,740.00

Start-Up Expense Description

Legal / Organization costs $ 1,650.00
Initial Marketing y Promotion $ 300.00
Licenses and Permits $ 417.00
Beginning Inventory $ 1,854.27

Total Fixed Asset and Start-Up expenses: $ 13,797.26

Unit Selling Price and Cost Analysis

Producto r Service # 1
a) Selling Price: $4.50

Direct Cost
Materials $ 2.25
Labor $ 1.25
Sub-Contractors ----
Transport ----

b) Total Cost per Unit: $3.50

c) Unit Gross Profit ( A minus B ): $1.00

d) Gross Profit % ( C divided by A ): 22.22%

A.( Cont) Optional Method to Calculate Needed

Capital
 Total Required Capital = Six Months of Fixed Expenses + Assets Purchases
+ Start-Up Expenses.

Saliries (Include owner) $ 2,025.00

Payroll Taxes at (ISSS 7.50%, AFP $ 527.00
7.75%)
Rent $ 260.00
Marketing and Advertising $ 300.00
Supplies $ 500.00
Telephone and Utilities $ 100.00
Insurance $ 2,000.00
Maintenance $ 2,000.00
Legal and Accounting $ 2,000.00
Monthly Fixed Expenses $ 9,448.25

Monthly Fixed Expenses Sub-Total x 4 = $ 37,797.00

Asset Purchases
Purchase of land and building $ 1,200.00
Decorating and remodeling $ 2,000.00
Fixtures and equipment (Plus Installation) $ 1,000.00
Deposits on rental property and Utilities $ 5,000.00
Beginning Inventory $ 1,824.27

Asset Purchase Sub-Total: $ 11,054.27

Start-Up Expense You Pay Once

Legal and Accounting Organization Costs $ 2,000.00
Licenses and Permits $ 2,000.00
Initial Adversiting and Promotion $ 300.00

Start-Up, Expense Sub-Total : $ 4,300.00

Total Requqered Capital: $ 24,802.52

 C. Sources and Uses of Founds
Sources
Term Loan $ 10,174.52
Line of Credit $ 5,000.00
Personal Equity $ 7,628.00
Outside Equity $ 2,000.00

Total Sources: $ 24,802.52

Uses
Purchase Building $0
Purchase Equipment $ 6,740.99
Renovations $ 2,000.00
Inventory $ 1,854.27
Working Capital $ 10,707.26
Cash Reserve $ 3,500.00

Total Uses: $ 24,802.52

 Projected Income Statement
For the 12 Months Beginning August 1, 2022
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Year 1
Total Revenue $ 10,725.00 $ 14,757.00 $ 16,959.00 $ 16,321.00 $ 19,043.00 $ 18,988.00 $ 16,623.00 $ 19,427.00 $ 15,431.00 $ 17,499.00 $ 14,988.00 $ 18,794.00 $ 199,555.00

Cost of goods sold $ 4,423.00 $ 4,537.00 $ 6,941.00 $ 5,153.00 $ 4,956.00 $ 4,778.00 $ 5,362.00 $ 5,847.00 $ 4,936.00 $ 6,049.00 $ 3,761.00 $ 4,834.00 $ 61,577.00

Gross Profit $ 6,302.00 $ 10,220.00 $ 10,018.00 $ 11,168.00 $ 14,087.00 $ 14,210.00 $ 11,261.00 $ 13,580.00 $ 10,495.00 $ 11,450.00 $ 11,227.00 $ 13,960.00 $ 137,978.00

Accounting & Legal $ 2,000.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 2,000.00

Admini Salaries $ 2,025.00 $ 2,025.00 $ 2,025.00 $ 2,025.00 $ 2,025.00 $ 2,025.00 $ 2,025.00 $ 2,025.00 $ 2,025.00 $ 2,025.00 $ 2,025.00 $ 2,025.00 $ 24,300.00

Autos & Vehicles $ 670.00 $ 525.00 $ 435.00 $ 624.00 $ 506.50 $ 483.70 $ 460.90 $ 438.10 $ 633.00 $ 525.00 $ 417.00 $ 309.00 $ 6,027.20

Depreciation $ 325.00 $ 175.00 $ 238.00 $ 324.00 $ 189.00 $ 409.00 $ 331.47 $ 347.12 $ 362.78 $ 378.44 $ 394.10 $ 409.75 $ 3,883.66

Dues & Subscriptions $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -

Entertainment $ 60.00 $ - $ - $ - $ 60.00 $ - $ - $ - $ 60.00 $ - $ - $ 60.00 $ 240.00

Equipment Rental $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -

Insurance-Health $ 923.00 $ 923.00 $ 923.00 $ 923.00 $ 923.00 $ 923.00 $ 923.00 $ 923.00 $ 923.00 $ 923.00 $ 923.00 $ 923.00 $ 11,076.00

Interest $ 110.23 $ 110.23 $ 110.23 $ 110.23 $ 110.23 $ 110.23 $ 110.23 $ 110.23 $ 110.23 $ 110.23 $ 110.23 $ 110.23 $ 1,322.76

Contract Labor $ 257.00 $ - $ - $ 321.00 $ 112.00 $ - $ - $ 257.00 $ - $ - $ - $ 214.00 $ 1,161.00

Licenses $ 417.00 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 417.00

Marketing $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 300.00 $ 3,600.00

Office Supplies $ 500.00 $ - $ - $ 210.33 $ - $ 289.00 $ 205.28 $ - $ 201.00 $ - $ 163.17 $ 151.27 $ 1,720.06

Postage $ 304.00 $ 417.00 $ 176.00 $ 358.00 $ 190.00 $ 202.90 $ 174.20 $ 145.50 $ 225.00 $ 136.19 $ 114.70 $ 215.00 $ 2,658.49

Rent $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 1,200.00 $ 14,400.00

Repairs & Maintenance $ 2,000.00 $ - $ - $ - $ 62.33 $ - $ 79.00 $ - $ - $ - $ 109.00 $ - $ 2,250.33

Telephone $ 47.00 $ 47.00 $ 47.00 $ 47.00 $ 47.00 $ 47.00 $ 47.00 $ 47.00 $ 47.00 $ 47.00 $ 47.00 $ 47.00 $ 564.00

Taxes-Payroll $ 42.50 $ 42.50 $ 42.50 $ 42.50 $ 42.50 $ 42.50 $ 42.50 $ 42.50 $ 42.50 $ 42.50 $ 42.50 $ 42.50 $ 510.00

Taxes-Other $ 527.00 $ 527.00 $ 527.00 $ 527.00 $ 527.00 $ 527.00 $ 527.00 $ 527.00 $ 527.00 $ 527.00 $ 527.00 $ 527.00 $ 6,324.00

Travel $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -

Utilities $ 53.00 $ - $ - $ 98.00 $ 47.00 $ - $ - $ - $ 211.00 $ - $ - $ 117.00 $ 526.00

Other: $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -

Total Expenses $ 11,760.73 $ 6,291.73 $ 6,023.73 $ 7,110.06 $ 6,341.56 $ 6,559.33 $ 6,425.57 $ 6,362.45 $ 6,867.51 $ 6,214.36 $ 6,372.70 $ 6,650.75 $ 82,980.50

Pre-Tax Profit (Loss) -$ 5,458.73 $ 3,928.27 $ 3,994.27 $ 4,057.94 $ 7,745.44 $ 7,650.67 $ 4,835.43 $ 7,217.55 $ 3,627.49 $ 5,235.64 $ 4,854.30 $ 7,309.25 $ 54,997.50