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Email Marketing Live Project

The document discusses an email marketing campaign conducted through the Get Response platform. It includes screenshots of the platform and emails. Metrics are provided for three emails, showing open rates ranging from 6.67% to 75%. The third email is identified for optimization due to its low open rate of 6.67%. Suggested optimizations include an improved subject line and interesting body content to motivate opens and clicks.

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Abhijit Sharma
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667 views14 pages

Email Marketing Live Project

The document discusses an email marketing campaign conducted through the Get Response platform. It includes screenshots of the platform and emails. Metrics are provided for three emails, showing open rates ranging from 6.67% to 75%. The third email is identified for optimization due to its low open rate of 6.67%. Suggested optimizations include an improved subject line and interesting body content to motivate opens and clicks.

Uploaded by

Abhijit Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Email Marketing live project

submission
Get Response Campaign
Q1. Name of website and the URL

Name of Website: Xplorizm

URL: http://xplorizm.com/
Q2. Screenshots
{Screenshots of the Get Response platform, which show the condition along with
the triggers indicating when they were sent.}
Q3.Screenshot of the Workflow
Q4. Screenshots of your Three emails
Q4. Screenshots of your Three emails
Q4. Screenshots of your Three emails
Q5. Elements of (any) Email
{Screenshot of an Email highlighting Header, subject line, CTA, body content and
Footer}

Header
Body content

Subject Line

Footer
CTA
Slide 5

Q6. Metrics for 1st Email


{Share the metrics for the 1st email}
● No. of subscribers: 20
● No. of emails sent: 20
● Bounce rate/Emails delivered: 5.00%/19
● Open rate: 26.32%
● Click-through rate: 5.26%
● Conversions/Leads: 0
● Unique clicks: 0
Q7. Metrics for 2nd Email
{Share the metrics for the 2nd email}
● No. of subscribers: 20
● No. of emails sent: 4
● Bounce rate/Emails delivered: 0.00%/4
● Open rate: 75.00%
● Click-through rate: 25.00%
● Conversions/Leads: 0
● Unique clicks: 0
Q7. Metrics for 3rd Email
{Share the metrics for the 3rdemail}
● No. of subscribers: 20
● No. of emails sent: 16
● Bounce rate/Emails delivered: 6.25%/15
● Open rate: 6.67%
● Click-through rate: 0.00%
● Conversions/Leads: 0
● Unique clicks: 0
Q8.Campaign Analysis

Which email had a better open rate and why?

The 2nd email which was sent after the 1st email “the welcome email” has the
better open rate compare to other 2 emails. The open rate of 2nd email was
75%, for 1st email was 26.32% and for 3rd email was 6.67%.
Campaign Analysis
Which of the emails should you optimize? Justify your answer using the metrics you
have calculated. Select only one email for this.

The 3rd email because it has very less open rate compare to other 2 emails.
The mail was sent to 16 people and it was delivered to 15 people out of
which only 1 person has opened the email.
Campaign Analysis
What measures would you take to optimize this email? How do you think this would
help improve the open rate?

The attractive subject line which will help in improving the open rate because the
subject line is the first thing the audience will read. If the subject line is not
attractive, people might ignore the email and adding the interesting body content
which motivate the audience to click on the ad after opening the email.

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