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Innovation (Case Study)

Marks & Spencer's existing knowledge and experience in the clothing and textile industry proved useful for developing chilled ready meals. Their understanding of their purpose and values helped guide innovation. They were able to identify needs for innovation to improve performance. Their experience also helped them choose an innovation model and processes that fit their organization to make innovation part of everyone's daily work.

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norzapika rahim
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118 views3 pages

Innovation (Case Study)

Marks & Spencer's existing knowledge and experience in the clothing and textile industry proved useful for developing chilled ready meals. Their understanding of their purpose and values helped guide innovation. They were able to identify needs for innovation to improve performance. Their experience also helped them choose an innovation model and processes that fit their organization to make innovation part of everyone's daily work.

Uploaded by

norzapika rahim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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2.

What aspects of Marks & Spencer’s prior knowledge and experience proved particularly useful in
terms of the innovation process used to develop chilled ready meals?

Marks & Spencer's existing knowledge and experience are crucial in terms of the innovation process
used to develop chilled ready meals as it clarifies the company's fundamental purpose, what it exists
to achieve and how those values can best be expressed in the current situation. Next, they are able
to identify performance difficulties where innovation is needed to close the gap so that basic
objectives can be met more effectively and are actionable.

Then, the ability to identify the innovation model that best fits the organization and its context by
identifying the roles, structures, and processes that will make innovation part of everyone's daily
tasks. They build important implementation tools by setting priorities, planning how to achieve
them, and managing associated risks and opportunities.

In addition, release energy and direction and free individuals to act, that is, find ways to engage both
heart and mind so that everyone understands their part and momentum to become independent.
Provide a clear innovation path so that individuals understand where their new ideas are valued,
how to implement them, and how they will be held accountable.

6. What enabling factors permitted firms like Marks & Spencer to use their chosen model of the
innovation process?

The innovation process outlines the steps required to transform new and/or current knowledge into
commercial solutions. Companies that follow a successful innovation process have a decisive
competitive advantage. In addition, they have designed the process that an idea takes from concept
to market penetration.

First, advances in technology. Mark & Spencer is involved in both production and consumption. In
this scenario, the factors that enable Mark & Spencer to use their own innovation process model are
the components that are accepted as Mark & Spencer's indicators towards innovation such as
technological advances that give them a stable or strong position in the market. Before making and
distributing ready-to-eat cold foods, they were well-known in the textile and clothing industry, which
is still the case today. Technology can increase the speed and accuracy of product development,
thereby increasing the economy of the area.

Second, advances in information technology allow retailers to exercise unprecedented control over
their operations. IT provides a wide range of capabilities in a number of commercial and industrial
areas. Handling larger numbers of customers and their orders in an efficient, database-driven way
makes the difference. It can be used to document past agreements as future proof and can be
presented to the client for confirmation. Contracts or specifications can be specifically cross-checked
or discussed with authorized personnel, eliminating the need for middlemen. Additionally, in some
instances there will be greater handling of data, which brings the danger of human error as a large
number of employees need to share the same data to perform tasks effectively. Although "IT"
provided computer programs solve problems with zero percent errors, they increase work capacity
and completion rates.
The evolution of data warehousing and data mining is at the third point. In this situation, they
developed store loyalty cards to which they could link individual data from the EDI system. Mark &
Spencer goes beyond symbols or graphic elements; they have developed a strong brand and
customer trust, which allows them to use their own innovation process methodology. The company
has gained trust and loyalty not only from its targeted market niche but also from consumers around
the world. They have established their brand equity tremendously in the apparel industry. Positive
brand equity has effectively promoted the company's long-term growth.
Case study 15.

4. c

In analog technology, data is translated into electrical rhythms with many amplitudes while in
digital technology, information is converted into a binary system where each bit represents two
amplitudes. The importance of digital technology in marketing is that it enables easy recording and
analysis of campaign execution and results. This is due to the fact that when digital marketers spend
time and money to create effective campaigns, they want to see the results of their efforts. It makes
it easier for them to record their campaigns, allowing them to gain familiarity and produce improved
results.

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