MEDIA AND INFORMATION LITERACY
LESSON 9: UNIVERSITY OF MAKATI
MEDIA & INFORMATION LITERATE HIGHER SCHOOL NG UMAK
INDIVIDUAL
Time Started : ___________
Time Ended : ___________
LEARNING OBJECTIVES
At the end of the lesson, the learners must be able to:
Analyze the benefits and challenges of social networking platforms to government advocacies
and nongovernment organizations
Demonstrate an understanding of the overall impact of media and information on individual and
society as a whole.
Synthesize the overall impact of media and information on an individual (personal, professional,
educational, and others) and on the society as a whole (economic, social, political, educational
and others).
INTRODUCTION
MEDIA and INFORMATION LITERATE INDIVIDUAL
A Media and Information Literate Individual enables people to depict and create reliable
information that will guide his/her self and other users of media. Possessing the attributes of a good
analyst or producer of media contents will improve one’s life.
CORE CONTENT
A. MEDIA and INFORMATION LITERATE INDIVIDUAL
CHARACTERISTICS
By E-Learning Guide in Media and Information
Literacy
Improved quality of life
There is no denying the extent of how the media
and information age has drastically improved the lives of
people. Communication has been made easier. Information
has become widely accessible. Conducting research has
become more convenient. All these and more are enjoyed
by media literate individuals and prove just how much the
quality of life has improved thanks to media and
information.
ABM & LANGUAGES DEPARTMENT
MIL: MEDIA AND INFORMATION
LITERATE INDIVIDUAL
Greater political participation
The media and the government have a long
standing relationship in the fields of public service. While
the government serves the people by leading the nation
towards progress, the media serve them by informing
public about subjects they need or they want. Through the
media reports of government activities and issues, the
publics are informed of the political affairs in the country
and are further encouraged to take a more active role in
the government
Better economic opportunities
The media industry has grown in number on today’s information age both in content and in the
workforce. The open content contribution nature of the new media has made it possible for ordinary
individuals to offer their materials for consumption often for free, or at times for a cost. Online content is
free but has gained popularity, advertisers will offer to buy digital ad-space on a web page.
Even Youtube, a free video host, pays video contributors if their videos get enough views or of
their channels have a high subscriber rate. Paid content, on the other hand, creates direct revenue. Free
or not, media and information gives contributors platform for earning additional income.
It is true that the influx of media offerings has
led to the creation of more jobs in the media. The
convergence of various media platforms has created
hybrid mediums that require experts to run. New jobs
like social media managers or multimedia specialists
have been created because of this growth. Even IT
based jobs which were once rarities in the media are
now a necessity. As media and information grow, so
does jobs that require media and information literate
individuals, and when jobs grow, so does the
economy. Employment or the lack thereof still persists
as an economic problem in most developing countries
like the Philippines. The media industry in the age of
information plays a vital catalyst role to address that.
Improved learning environment
Many believe that media and information have made learning easy, accessible, and inexpensive.
With these are true, the improvement in the learning environment brought by media and information goes
beyond convenience, availability, and cost.
ABM & LANGUAGES DEPARTMENT
MIL: MEDIA AND INFORMATION
LITERATE INDIVIDUAL
Learning in schools meant understanding –or at least attempting to- subjects for the sake of
passing and getting good grades. One’s education is given importance because it is pre-requisite to a
good job which is then equated to a good life. Traditional learning environments have caused people in
general to lose appetite for knowledge. Luckily, media and information have cleansed society’s palate
and have reinvented learning as a whole.
Media does not force feed information to unwilling
receivers; instead, media has made information sought after.
The media also made learning a choice instead of a necessary
evil. After all, no one is commanded ―google‖ a topic or enrol in
a certain online course, people who do to choose to do it. Since
the media is source information and information age is
characterized by the abundance of data, media and
information have been closely linked to the improvement of the
learning environment in the present age. A media and
information literate individual take advantage of this further his
or her lifelong learning process.
More cohesive social units
The concept of unit cohesion stems from a
military concept of bond soldiers have that makes them
more effective in working together to complete a
mission. Media and information literate individuals are
said to be more cohesive social units than those who are
not.
By keeping them informed, as well as connecting
them in ways that weren’t possible before, media and
information literates become more cohesive social units. This creates a bond that does not only have
relational implications but also creates social impacts. The media is said to have the power to affect
social change. While this is true, it is not the media that does the heavy lifting to create change in society,
it is the individuals in the society who developed a clamoring need for change because of media. The
media may play a hand towards a holistic development of the society, but without media and information
literate individuals sharing the same goal, development would not occur.
ABM & LANGUAGES DEPARTMENT
MIL: MEDIA AND INFORMATION
LITERATE INDIVIDUAL
ACTIVITY
VIDEO PRESENTATION: #iamMAILiterateIndividual
Create a three-minute video showing the benefits you have experienced as a media and
information literate individual. You may use different aspects of your life. It could be related to your
personal, economic, social, political, or educational dimension.
Rubrics for Video Presentation
CRITERIA 4 3 2 1 SCORE
Quality Video is well Video is well Video was Video is not well
planned with planned with somewhat planned and has
smooth transitions competent edits. planned. poor edits. Sound
and edits. Sound Sound is well Transitions and is of poor quality.
is expertly balanced and edits are Many sound and
balanced and easy to hear. rudimentary. visual elements
easy to hear. All Most sound and Sound is distract from the
sound and visual visual elements reasonably video’s message.
elements coincide blend with balanced. Some
with the video’s video’s message. sound and visual
message. elements are
distracting.
Mechanics The text and The text and The text and The text and
audio have no audio have 1-2 audio have 4 audio have 5 or
grammar or grammar or grammar or more grammar or
spelling errors spelling errors. spelling errors. spelling errors.
Video Focus Subject Subject Subject Subject
knowledge is knowledge is knowledge is knowledge is not
evident evident in much evident in much evident.
throughout the of the video. of the video. But Information is
video. All Most information most of the confusing,
information is is clear, information is not incorrect, or
clear, appropriate, and clear. flawed.
appropriate and correct
correct.
Video Impact Viewer is left with Viewer is left Viewer mostly Presentation is
a strong with general understands the unclear on the
understanding of understanding topic and might topic and
the topic, will and will remember the unmemorable.
remember the remember the video. Some
video, and feels video. introduced
like they want to themes/topics
learn more. may distract
from message.
Creativity and Exceptionally Thoughtfully and A few original Shows little
Originality clever and unique uniquely touches enhance creativity,
in showing deep presented; clever the project to originality and/or
understanding at times in show some effort in
showing understanding of understanding the
understanding of the material material
the material
ABM & LANGUAGES DEPARTMENT
MIL: MEDIA AND INFORMATION
LITERATE INDIVIDUAL
SELF-CHECK!
1. What is a new fact you’ve learned from the lesson?
2. How did your choice help you practice and learn more about the lesson?
3. What is something else you want to learn about the lesson?
4. How did your choice of content help you understand/learn the process?
5. Has your learning changed your view/opinion?
6. What is a piece of information about the lesson that you feel every senior high school
student should know?
7. What would you do differently if you could do your output again?
8. What is one thing that surprised you about your output?
9. What was one problem you had while you were working? How did you solve it?
10. ―A Glow and a Grow‖—what’s one thing you feel proud of or like about your work?
What’s one thing you want to try or do differently next time?
REFERENCES
@E-Learning Guide in Media and Information Literacy Retrived from:
https://sites.google.com/view/elearningmil/lessons/the-media-and-information-literate-individual
Andres, V., Plaza, M., Rotor, C., et al. (2016) Teaching Guide for Senior High School: Media and
Information Literacy, Diliman Quezon City. Accessed on: 2020.
Duncan, C. (2019). Does Your IT Department Have Effective Communication? Retrieved from alert-
software.com/blog/does-your-it-department-have-effective-communication
Finance and Development, 2020, imf.org/external/pubs/ft/fandd/2020/06/political-economy-of-
economic-policy-jeff-frieden.htm.
Science and the World Economy. Discover Magazine, 3 Feb. 2020, discovermagazine.com/the-
sciences/science-and-the-world-economy.
Rowe, Adam. ―Tech.Co’s 2019 Predictions – What to Expect in the Future of Tech.‖ Tech.Co, 1 Apr. 2019,
tech.co/news/predictions-future-technology-2019-01.
IRubric: Survival Guide: Group Video Presentation Rubric - K36W84: RCampus. IRubric: Survival Guide:
Group Video Presentation Rubric, 2020, rcampus.com/rubricshowc.cfm.
Judging Rubric | World of 7 Billion Contest. World of 7 Billion, 18 Oct. 2018,
worldof7billion.org/student-video-contest/judging-rubric/.
Video Project Evaluation Rubric , houstonisd.org/site/handlers/filedownload.ashx.
ABM & LANGUAGES DEPARTMENT
MIL: MEDIA AND INFORMATION
LITERATE INDIVIDUAL
ABM & LANGUAGES DEPARTMENT
