AJRAKH
AJRAKH
Submitted to
Prof. Raj k. Jaiswal
Submitted by
Chhavi Yadav, Srushti Vaidya, Tanya
Uniyal, Dhanali Sandesara
AJRAKH
INTRODUCTION
LAC
PROCESS OF
MAKING AJRAKH
PRE- PRINTING
PROCESS
1. Kumbh
2. Saaj
3. Kasano
PRINTING
PROCESS
1. Kiryanu printing
2. Kut printing
3. PA printing
4. Gach printing
5. Achcho patto printing
6. First indigo dyeing
7. Second indigo dyeing
8. Viccharnu (washing)
9. Alizarin Boil
10. Final wasing
11. Meenakari
12. (Bodaw) Second indigo dyeing
13. Vichharnu
14. Second alizarin boil
15. Kiryanu printing
16. Alum boil
SWOT ANALYSIS
STRENGTHS
Renowned for its beautiful and intricate pattern
Held in a place of respect for its complicated and
lengthy process
Naturally obtained materials
Numerous dsigners have used the designs in their
works
WEAKNESSES
Huge amounts of water is required
Quality of water affects the making
production capacity fluctuates depending on the
season
OPPORTUNITIES
promotion of craft through fairs and exhibitions
artisan training
producing more colour variations
can be adaptedin contemporary markets
THREATS
screen printed or digitally printed textiles emerging
more and more
igorance of traditional ajrakh
synthetic textiles affecting quality
MARKET
OPPORTUNITIES
A fashion statement for the affluent buyers, both men and women, looking for organic, ethical fashion. The act of
buying hand-made today is because many consumers are rejecting mass-production methods that damage the
environment and the livelihoods of producers.
Block printing artisans in Kutch still face strong competition from producers of screen-printed fabric, including
imitations of ajrakh
The tourist fuelled bazaars of Rajasthan, which are passed off as original and sell well to tourists andun-knowing
customers. Even the irregularities occurring in block-printed textiles where the edges of the block repeat are
aligned, to feign authenticity.
Thus, for genuine hand-made products, material outlining the process, history and people behind the craft is
important for reaching customers searching for the ‘real thing’. The All India Crafts Association has put in place
such material. The Craftsmark label guarantees a product is genuinely handmade
As we see there are many brands that help the local artisans by collaborating with them,
Vraj:bhoomi,is sustainable and craft-oriented at its core. It is a ‘one craft label’, that is committed to revive and
relive each craft of this cultural land (India). This brand solely works on how to revive the art of block printing -
Ajrakh.
The artisans with an awareness that it was the traditions that first attracted distant markets to their craft are able
to communicate a value of the cultural heritage of their craft, while realising a need to adapt for changing markets
Thus, the contemporary success of ajrakh is based not on completely abandoning the old and adapting according
to the whims of the market, but realising the value of the traditions and cultural heritage of ajrakh ,and taking
influence from them, while creatively and innovatively developing new traditions.
THANK YOU