Maharashtra State Board of Technical Education Mumbai.

(M.S.)

MICRO PROJECT
On

“Study report on Ice-Cream Manufacturer Brands

in India”

Submitted by
1. Rishikesh Pundge

2. Rushish Khandare

3. Prithvi Rajput

G.S. Mandal’s

Department of Computer Engineering

Marathwada Institute of Technology, Polytechnic,
Aurangabad.
Academic Year: - 2022-2023
 MAHARASHTRA STATE
BOARD OF TECHNICAL EDUCATION

CERTIFICATE

This is to certify that : -

Roll Enrollment Exam
No. Name of Student No. Seat No.
03 2000660107
Rishikesh Pundge
02 Rushish Khandare 2000660097

01 Prithvi Rajput 1900660233

have successfully completed “Study report on Ice-Cream Manufacturer Brands

in India” Micro-project for the subject Entrepreneurship Development as in the
enclosed ‘Portfolio’ during his tenure of Completing the Diploma in Computer
Engineering (CO6I-A) in Academic Year 20222023 from M.I.T. Polytechnic,
Aurangabad with Institute Code 0066.

Date:
Prof. Md. Shakeb Prof. A . S . Nagrik Guide
H.O.D
Principal
Marathwada Institute of Technology,
Polytechnic, Aurangabad
 INDEX

Annexure-IV Micro Project Teacher Evaluation Sheet

Annexure-I A “Format for Micro-Project Proposal”

1.0 Aim/Benefits of Micro Project (minimum 30-50 words)

2.0 Course Outcomes Addressed

3.0 Proposed Methodology (procedure in brief that will be followed to do the microproject in
about 100-200 words.)

4.0 Action Plan (Sequence and time required for major activity.)

5.0 Resources required (major resources such as row material, some machining facility,
software etc.)

Annexure-II A “Format for Micro-Project Report”

1.0 Rationale (Importance of the project, in about 30 to 50 words. This is a modified version
of the earlier one written after the work)

2.0 Aim/Benefits of Micro Project:

3.0 Course Outcomes Achieved (Add to the earlier list is more Cos are addressed)

4.0 Literature Review

5.0 Actual Methodology Followed (Write step wise work done, data collected and its
analysis (if any). The contribution of individual member may also be noted.)

6.0 Actual Resources Used (mention the actual resources used).

7.0 Outputs of the micro projects (Drawings of the prototype, drawing of survey,
presentation of collected data, findings etc.)

8.0 Skill Developed/Learning outcome of this micro project

9.0 Applications of this micro project

Annexure-IV
 Micro Project
(Teacher Evaluation Sheet)
Name of Programme: Diploma in Computer Engineering Semester : 6
Course Title :_ Entrepreneurship Development Code: 22032
Title of Micro Project: Study report on Ice-Cream Manufacturer Brands in India Course
Outcomes Achieved:
1. Identify your entrepreneurial traits.

2. Identify characteristics for given type of enterprise.

3. Describe the market study procedure of the specified enterprise.

4. Describe the salient features of the resources required for starting the specified
enterprise

Process and Individual Total

Roll Enrollment Exam Product Presentation Marks
No. Name of Student No. Seat No. Assessment / Viva (10)
(06) (04)
03 Rishikesh Pundge

02 Rushish Khandare

01 Prithvi Rajput

Comments / Suggestions about work:

_________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

Signature of Teacher :

Name and Designation : Prof. Md. Shakeeb

of the Teacher

Annexure-I
 Micro-Project Proposal
(Format for Micro-Project Proposal About 1-2 pages)

Title of Micro-Project : Study report on Ice-Cream Manufacturer Brands in India

1.0 Aim/Benefits of Micro Project (minimum 30-50 words)

1. To offer marketing and business managers a platform to obtain critical information about

their consumers so that existing customers can be retained and new ones can be got

onboard.

2. To Gain critical customer feedback.

3. Understand customer inclination towards purchasing products.

4. Enhance existing products and services.

5. Make well-informed business decisions.

2.0 Course Outcomes Addressed

1. Identify your entrepreneurial traits.

2. Identify characteristics for given type of enterprise.

3. Describe the market study procedure of the specified enterprise.

4. Describe the salient features of the resources required for starting the specified

enterprise

3.0 Proposed Methodology (Procedure in brief that will be followed to do the micro- project
in about 100-200 words.)

1. Firstly, we discussed which topic to select. Then ended up choosing a Market Survey

on Ice-Cream

2. Then we did research and collected information about that topic.

3. Specifically in this topic, the Information is Important in “Market Survey on Ice-

Cream”

4. Started to do Research for the topic.

5. Came with a few difficulties, and tried solving them by reading and watching videos.
 6. When all doubts were solved, we started making this report

4.0 Action Plan (Sequence and time required for major activity.)

Sr. Details of Activity Planned Planned Name of

No Start Date Finish Date Responsible
Team Members

1 Decide project topic 12-2-2023 13-2-2023

2 Decide the product to carry on 13-2-2023 14-2-2023

survey

3 Prepare project proposal 14-2-2023 15-2-2023

4 Collect information related to 15-2-2023 16-2-2023 1. Rishikesh,

the product decided earlier 2. Rushish,
3. Prithvi

5 Collect information related to 16-2-2023 17-2-2023

different product brands and
their market status (growth and
inclination)

6 Perform SWOT Analysis of 17-2-2023 18-2-2023

the product

7 Preparing final project report 18-2-2023 19-2-2023

5.0 Resources required (major resources such as row material, some machining
facility, software etc.)

S.
No. Name of Resource/material Specifications Qty. Remarks

1 Computer i5 Gen , 4GB RAM, 1

256GB SSD, 1 TB
HDD
2 Microsoft MICROSOFT OFFICE 1

3 Internet WEB BROWSING 1

4 Notepad Editor 1

Names of Team Members with Roll No. : -

Roll No. Name of Student

03
Rishikesh Pundge
02 Rushish Khandare

01 Prithvi Rajput
 Annexure-II

Micro-Project Report
(Format for Micro-Project Report minimum 4 pages)

Title of Micro-Project : - Study report on Ice-Cream Manufacturer Brands in India

1.0 Rationale (Importance of the project, in about 30 to 50 words. This is a modified version of
the earlier one written after the work)

Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be
made from dairy milk or cream and is flavoured with a sweetener, either sugar or an
alternative, and any spice, such as cocoa or vanilla. Colorings’ are usually added, in addition
to stabilizers.
Market survey is the survey research and analysis of the market for a particular
product/service which includes the investigation into customer inclinations. A study of
various customer capabilities such as investment attributes and buying potential. This project
includes a detailed report on the survey of ice-cream which will show different brands and
manufacturing companies creating ice-creams.
The report will also include different graphs showing the market growth or decline
status based on the information acquired during the survey. This project will contain a survey
about ice-cream of different brands.

2.0 Aim/Benefits of Micro Project:

1. To offer marketing and business managers a platform to obtain critical information about

their consumers so that existing customers can be retained and new ones can be got

onboard.

2. To Gain critical customer feedback.

3. Understand customer inclination towards purchasing products.

4. Enhance existing products and services.

5. Make well-informed business decisions.

3.0 Course Outcomes Achieved (Add to the earlier list is more Cos are addressed)

1. Identify your entrepreneurial traits.

2. Identify characteristics for given type of enterprise.

3. Describe the market study procedure of the specified enterprise.

4. Describe the salient features of the resources required for starting the specified

enterprise

4.0 Literature Review : -

Some of the Websites used as Reference are :

1. www.Wekipedia.com

2. stackoverflow.com

3. www.veerotech.net

4. www.oamk.com

5. www.plus2net.com

Author (Publication) Contribution Conclusion

Somnath Dutta (Research This paper gives analysis to We used this paper to
Article). product awareness and brand understand the availability and
image of Amuls ice creams. affordability of products.

J. G. Parsons, S. W. Seas This paper explains the results We used this paper to
comparing different ice- creams.. understand the differences in
the concentration of ingredients
used.
Mrs. Roshni Sawant This paper explains the study on We used this paper to
(IOSR-JBM) Premium Ice-cream segments in understand how the ice-cream
India. market in India is estimated.
Camila Fiol, Diego Prado This paper includes the We used this journal to
(ResearchGate) introduction of a new family of understand various ice-cream
ice-creams families and brands.

SS Deosarkar, SD This paper includes the generation We used this paper to study the
Kalyankar and development procedures of procedure of development
ice-creams. mentioned here.

5.0 Actual Methodology Followed (Write step wise work done, data collected and its
analysis (if any). The contribution of individual member may also be noted.)

1. Firstly, we discussed which topic to select. Then ended up choosing a Market Survey

on Ice-Cream

2. Then we did research and collected information about that topic.

3. Specifically in this topic, the Information is Important in “Market Survey on Ice-

Cream”

4. Started to do Research for the topic.

5. Came with a few difficulties, and tried solving them by reading and watching videos.

6. When all doubts were solved, we started making this report.

6.0 Actual Resources Used (mention the actual resources used).

S.
No. Name of Resource/material Specifications Qty Remarks
.

1 Computer i5 Gen , 4GB RAM, 1

256GB SSD, 1 TB HDD

2 Microsoft Microsoft Office 1

3 Internet Web Browsing 1

4 Notepad Editor 1
 5 YouTube MP4-file format, 640 x 1
360 pixels 1

6 Entrepreneurship Author : Hisrich R. D 1

7.0 Outputs of the micro projects (Drawings of the prototype, drawing of survey,
Presentation of collected data, findings etc.)

Outputs Attached

8.0 Skill Developed/Learning outcome of this micro project

1. Increasing knowledge about the topic.

2. Gained knowledge about Entrepreneurship.

3. Increased searching skills.

4. Started to work in a team.

5. Developed designing skills.

9.0 Applications of this micro project : -

1. This project can be used in understanding customer inclination towards purchasing

products

2. The project can be also used to gain critical customer feedback

3. The project can be used in learning the case study on particular product or service and

put forth our conclusions.

********
 Market Survey on Ice-Cream

 Ice Cream Industry Profile in India

The ice cream industry in India is in many ways, reflective of the overall
population distribution. The country’s population is primarily rural with
approximately 65% of the population living in villages with a population of less than
5,000" this means there are well over 150,000 villages with a combined population in
excess of 650 million.

This has contributed to a highly fragmented industry that by many estimates

has over 70,000 ice cream entities. Many of these are single family operations where
the product is made either in the home or in very small factories and sold on the
streets.

The 350 million remaining people are concentrated in the cities where the
industry is reasonably concentrated in the hands of a few international and domestic
firms. It is estimated that only 30% of the entire market is “organized” and the
industry meets the classic definition of a fragmented industry, that is, one where there
is an absence of market leaders with the power to shape industry events. Ice cream or
ice-cream is a frozen dessert usually made from dairy products, such as milk and
cream, and often combined with fruits or other ingredients and flavors.

Most varieties contain sugar, although some are made with other sweeteners. In
some cases, artificial flavourings’ and colorings are used in addition to (or in
replacement of )the natural ingredients. This mixture is stirred slowly while cooling to
prevent large ice crystals from forming; the result is a smoothly textured ice cream.
 Organized Ice Cream Industry in India:

When looked at closely, about half the organized market is dominated by dairy
giants like Amul (ice cream biz contributes only 5%of its turnover)& mother dairy
adding another 22% for the regional players. Between Vadilal, Kwality walls, Cream
bell and handful of premium brands there’s about 40%of the cone. Our organized
icecream industry is worth about only 1800 crores in India & growing at 15%.

 Market Competitions shares:

One of the top reasons for Amul (38% market share) being market leader is
that distribution/reach defines sales. It is an area of work for pure play ice –cream
companies. India’s largest FMCG company HCL , Kwality Walls(14%) cannot hide
behind the reach and therefore is 2 nd largest player followed by Vadilal
(12%),Mother dairy((8%) & Cream Bell (6%).

 Market SWOT Analysis :( Strength, Weakness, Opportunities

 Their product features, attributes, range & USP
As a new entrant, we have to create new innovative productsto differentiate
from conventional markets

 Branded Products for Market Leadership

• Niche brand for identification and demand creation of every flavour .

• India having highest number of diabetic patients, we shall make diabetic friendly

icecreams
• We shall make smoother and fat free ice-creams, cholesterol free and trans fats

free for healthy heart.

• We shall make purely vegetarian products to capture all markets

1. Products for all age groups and demographic areas

• They shall make over 50 flavors for children rather than conventional orange,
mango, choco, strawberry flavors. Their display board shall be as follows:
• Low Cholesterol and fat free products for adults and seniors
• Mass Brand Products for rural as well as urban markets

 Great USP for product range

Since their products would be designed for all groups, for both rural as well as
urban markets and also being fat free and low on cholesterol, we shall have a
typical USP for our products that will associate it with these attributes.

Their USP shall be :

TASTY BHI.....HEALTHY BHI.....SABKE LIYE. ....ICE CREAM !!!

Their slogan shall be :

I scream, you scream, we all scream for cream! Come to your very own
customized ice cream parlor
 Various Stages Involved in Product Marketing

 Government, regulatory & voluntary compliances standards

There are certain specific regulatory compliances for manufacture and
marketing of any product
These pertain to license as well as certifications
Key requirements consists of
• Approved plan layout for manufacturing, testing, packaging, transportation,
storage and distribution
• Government approved location, construction, plant machinery and
equipments.
• Compliance to international food grade certifications during each of the
above steps
• Stringent quality control and environment like HACCP (Hazard Analysis and
Critical Control Points)
• Total Productivity Management (TPM) & ISO (International for
Standardization) certifications, ISO 14001 (Environmental management), ISO
18001 OHSAS (The Occupational Health and Safety Advisory Services)

 Product manufacture, logo, label, packing

• Their ice-creams shall boast of world class standards in area of product
quality.
• Every batch of ingredient goes through a stringent quality control before
taken for production.
• The quality standards are in consonance with international norms, and no
effort is spread to ensure world class product reaches the hands of the end users.
• Their Plants are ISO 9001:2008 & ISO 22000:2005 and HACCP Certified.
• Their packaging shall be as per ISI and FDA standards for best hygiene

Yo Yo Ice-Cream Manufacturing Plant

(Parent Company - Velvet Ice-Cream)

Yo Yo Ice Cream Logo

Yo Yo Ice Cream Cup Yo Yo Ice Cream Candy

Yo Yo Ice Chocolate box Yo Yo Ice Yogurt Cup

Yo Yo Ice Smoothie Yo Yo Ice Cream Shop

 Marketing Plans
• Marketing shall be done through whole sellers as well as retailers
• Whole sellers shall be appointed for each district who will supply to small
retailers
• Exclusive Ice cream parlors shall be opened in large shopping complexes
• On the outskirts of town, vending machines shall be installed similar to bank
ATMs
• Each sale outlet shall have product display with prices and product weight  In
urban cities, exclusive store shall be opened with proper seating plan where ice-
creams shall be served on the table

 Product Promotion
• Free scoops shall be given to customers for tasting and decision making.
• Free replacement when children dropped their ice-cream.
• Children under 13, registered with the school ID will receive free ice creams on
their birthdays.
• Promotional campaign shall be run on television every alternate month for 1 year
 Company will Associate with social causes by holding an Annual ‘free scoop
night’
• A tie up with a market leader in soft drinks or fast food chain can also be
considered
• Created positive image of the company as socially responsible organization.
• All packaging shall be food grade suitable for children of all ages
• Free home deliveries shall be opened up after 6 months of product launch 
Online order booking web store shall be opened after 1 year. Orders for a
minimum of Rs 200 shall be delivered free of delivery charge
 Product Pricing
The products shall be fairly priced with complete transparency to business
associates like  Customers
• Whole seller
• Retailer
• Franchisee
• Profits shall be shared with business associates and surplus if any shall be used
for new product development and their test marketing
• 1% of profit shall be shared with a recognized charitable institution of repute

 Product transportation and storage

Ice cream being frozen food product, have to be invariably manufactured at
freezing temperatures, this also applies to product transportation in refrigerated
vehicles and stored under refrigerated conditions until finally solid.
All operations related to product handling most conform to food grade standards
like ISI (Indian Standard) or FDA (Food & Drug Administration - USA)

 Conclusion
• Ice cream markets in India are quite different than western world.
• Not much focus has been made on rigorous marketing & sales promotion. 
There have been deficiencies in branding – there are no super brands in this
segment.
• The product having short shelf life needs extensive care during manufacture,
packing transportation under refrigeration, storage and quick turnover being a
food product.