CHAPTER -1

INTRODUCTION TO ORGANIZATION

ORGANISATION OVERVIEW

Introduction:
Gold Fields relies on a national and international network of suppliers to provide input materials
for its exploration, development, construction and production activities. More advanced and specialized
equipment or input materials are sometimes sourced from countries other than those where our operations
are located.
Gold Fields strives to undertake its material stewardship and supply chain management activities
in a manner that is sustainable and adheres to internationally recognized practices. To this end, we endeavor
to ensure value added, cost effective and sustainable service delivery that enables our operations to achieve
their strategic growth and productivity objectives.
Where practical, Gold Fields strives to source materials from local in-country suppliers, there by
maximizing the amount of value generated in the country of operation. Gold Fields’ ability to
source locally can be restricted by a lack of local commercial capabilities, and the company is
committed to helping local companies grow their capacity to deliver high quality, competitively
priced products where possible.

SCOPE OF THE STUDY:

Jewellery industry is predominantly divided into two segments. They are gold jewellery and
fabricated studded jewellery [diamonds as well as gemstone studded jewellery]. Gold jewellery forms
around 80 per cent of the Indian jewellery market, with the balance comprising fabricated studded jewellery.
The present study attempts to explore the gold jewellery industry in Tamil Nadu. The study makes an attempt
to present comprehensive information and data on consumers’ perception and preferences towards gold
jewellery, their buying behaviour and attitude towards gold jewellery marts in the four southern districts of
Tamil Nadu, namely, Thoothukudi, Madurai, Tirunelveli and Kanyakumari. It also aims at generating data
and information on the marketing strategies, that is product strategies, pricing strategies, promotional
strategies and place / distribution strategies adopted by jewellery.

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OBJECTIVE:

 It ensures of logistics functional operations into a process pursuing customer

satisfaction at the lowest total cost.
 Information system facilitates planning and control of the logistical activities related
to order fulfillment.
 Helps provide customers information regarding product availability, order status, and
delivery schedules promoting customers service.

COMPANY PROFILE:

Name of company: EMERALD JEWEL INDUSTRY INDIA LIMITED

Managing director: Mr. K Srinivasan
Executive director: Mrs. Shakthi Srinivasan
Industries: Luxury Goods & Jewelry.

Company size: 5001 -10,000 employees.

Headquarters: Coimbatore , India.

Type: Public Company.

Founded: 1984.
Specialties: Jewellery Manufacturing.

Units : 4 units in Coimbatore and also have branches in Mumbai, and Delhi.

Company: Have capable of handling 16 to 17 tons of Gold Jewellery manufacturing per annum.

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Vision:
Emerald aims to be the world’s largest jewelry manufacturer and timeless jewelry
creator, delivering innovative designs of the finest quality to every one of our customer’s
delight

Mission:
Emerald Will achieve the world’s largest jewelry manufacturer status through state of
the art infrastructure, product research & development, dedicated team involvement, lean
management practices, ethical business approach, better value for money, customer focus,
continuous improvement of processes and the products to penetrate into newer markets

Challenges for the company:

 Sourcing technical staff is difficult. Sourcing technical staff for the company is
difficult as the experienced staff is difficult to find and keeping up with the
updating technology is difficult.

 Employee retention Retaining labours in the company is difficult as there is no

contract for them, they can enter and leave the organization uninformed.

 As major raw materials requirement need to be imported.

 Stock huge quantities of inventory resulting in high inventory carring cost

 Electricity or power related issues Due to the increase in power cut and power
rates it makes the company difficult to process the products.

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Major players (Competitors):

The major players or competitors of Jewel industry are

 Titan Company Ltd (Tanishq)

 Hari Krishna Exports Pvt Ltd

 Kalyan Jewellers India Ltd

 Kiran Gems Pvt Ltd.

 Malabar Gold Pvt Ltd

 PC Jeweller Ltd

 Asian Star Company Ltd

 Rajesh Exports Ltd

 Vaibhav Global Ltd

 Tribhovandas Bhimji Zaveri Ltd

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 CHAPTER-2

DEPARTMENTS
2. DEPARTMENT DETAILS:

 Production

 Casting

 Fusion

 Handmade

 Electroforming

 Laser cutting

 Marketing

 Retail

 Sales

 Human Resources

 Recruitment

 Welfare

 Training & Development

 Payroll
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  Performance Management

 Admin

 Quality management system (QMS)

 Finance

 Accounts

PRODUCTION:

 Casting:

Jewelry casting is the process by which a wax pattern is made into a jewelry mold and then
filled with molten metal or silver to create a custom piece of jewelry. It is also called lost wax
casting because the wax is always “lost” during the process of making jewelry.

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  Machine Chain

 Machine chain is a short link chain used mainly where flexibility in a

compactchain is required.

 CNC:

CNC machining has become increasing popular among larger companies and artisan
jewelers alike, who often use milling machines to carve or engrave detailed designs into pieces
of metal jewelry. A CNC mill can also be used to carve wax for lost-wax casting projects.

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  Handmade

“Handmade Jewelry” it item must be fabricated from raw metal by a jewelry artisan, using only tools
that are controlled by hand. The lost art of jewelry making fine handmade jewelry requires highly skilled
labor to manually control tools and to transformprecious metals and gemstones into works of art.

 Laser cutting:

Jewellry cutting lasers are commonly used for cutting fine filigree designs out of gold,
silver, steel, platinum etc. for marking very intricate and designer jewelry which is not
otherwise possible by traditional methods. The gold loss is minimal which can also be
recovered.

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  CAD

A CAD model, or “Computed-Aided Design”, is a 3d digital model of an object. 3d

models are essential in modern jewelry design. A CAD model, is a 3d digital model of an object.
In the jewelry industry, CAD models are used to design jewelry of any shape or material.

 Hollow chains:

Hollow simply means there is an empty space inside. Jewelry of any material can
bemade hollow - for various reasons - but in most cases it is done to reduce amount of gold
required.Hollow gold jewelry is stamped in the same way as solid gold jewelry is (10k
14k 18k) because it is made of gold only.

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MARKETING:

Marketing manager’s roles and Responsibilities. The roles and responsibility of

marketing manager are maintaining a good relationship with customers, analysing the
competitors pricing, finishing job on time, right products reaching at the right time to right
place, keep in check of the day to day activities.

 Retail:

Coimbatore-based Emerald Jewel Industry plans to expand its retail footprint across
the State through its branded stores. The company currently has 14 outlets and plans to take
the total number to 30 in the next one year. The JewelOne outlets will be opened through
franchisees. Launching here the Ayanaa collection of jewellery, the company also has 15
shop-in-shops and plans to increase the number of such outlets too. The new collection,
which was launched at all its outlets, will have about 250 designs. Every month, the company
launches hundreds of new designs. Since customers are looking at gold jewellery as a safe
option for investment and hence the demand is good.

 Sales:
Major social media platforms such as Instagram have for long been playing a
key role in business promotions and now jewellery makers are further integrating tech in
sales. Virtual catalogues are in vogue among online jewellery platforms now. This opens
an immense business opportunity for the sellers alongside reducing the inventory
expenditure. The designers create new designs every week or so and using
3D/Augmented Reality (AR) technology, they can put the products for display on virtual
shelves such as websites and apps. Customers can try on jewellery virtually and once a
design is finalized, they can virtually shop through diverse channels.

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 HUMAN RESOURCES:

 Recruitment:

The Requistion by HOD of the department (manpower requistion) to HR. Then the
Sourcing (Naukri) has been done for “Staff positions”. CV ‘s are shortlisted based on
the job description. Interview is scheduled for shortlisted candidates. Interview
process has been done. Based on interview result and HR Policies the candidates are
selected for vacancy position.

Then Fitment order, Allotment order and Appointment orders are prepared for
the selected candidates. After the joining process they were staffs of the company. I also
helped them in coordinating the walk-in-interview for (72 vacancy)

 Welfare:

Welfare department take care of their employees. The issues faced by them like
(employess griveance) and how the disciplinary actions are taken on them. How they are
doing employee engagement activities also i gave some ideas related to that also helped
themin coordinating some programs. Analysed whether they follow the factory act
properly (act1948). The loan that provided to the employees also I observed The HR-
Policies like Accident policy, Medi-claim policy, Loan for (Medical, Education,
Marriage) They provide loan based on their position and experience. Positions:
Worker, Staff, Executive.

 Amount: 25000= worker

 Amount: 25000=Z-2(grade staff), 3-6MT(grade staff) 50,000(medical)

other 25000

 Amount:75000 and 50,000(Executives)

The loan they provide is a intrest free loan (Perquisite) in 10 month

instalment. Marriagecontribution, funeral contribution and Medical facilities, Maternity
leaves. These are provided to employees of the industry.
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  Training & Development:

The role of HR is to ensure that the employees get the training on a regular basis to
enhance their skills and work quality. Human resource professionals ensure that the talent of
employees does not remain hidden and they keep organizing the aforementioned activities to
uncover their talent and boost their morale.

 Payroll:

Processes company's payroll every pay period. Maintains payroll processing system
and records by gathering, calculating, and inputting data. Computes employee take-home pay
based on time records, benefits, and taxes. Answers staff questions about wages, deductions,
attendance, and time records.

 Performance Management:

Human resource department plays an important role in designing and implementing

performance appraisals. Infact, the HR team acts as mediator between the functional heads or
reviewing authorities and the employee. It is the human resource team's responsibility to
ensure a smooth implementation of the appraisal process.

 Admin:

Maintaining physical and digital personnel records like employment contracts and
PTO requests. Updating internal databases with new hire information. Creating and
distributing guidelines and FAQ documents about company policies.

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  Quality management system (QMS):

Human Resource Management gives employees the skills they need to be great TQM
sensors. This includes clear communication, parsing constructive criticism and feedback
from interactions with people of different cultures and backgrounds, overall better
productivity and strategic planning

FINANCE:
Accounts:
Role of Finance manager:

The role of finance manager is preparing financial statements, business activity

reports, allocation of funds to the various departments, helping in making financial decisions
to the organization, budget preparation, maximize the profit and minimize the cost (expenses)

 Allocation of funds to various departments:

The major role of finance manager is to allocate funds to various departments. The fund
allocation is as follows,

 Production department gets above 40% of the funds for the purchase of raw materials,
machinery and production process.
 HR department gets 20% of the funds for employee maintenance and benefits.

 The remaining fund is allocated for Research and development.

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 CHAPTER-3

LOGISTICS AND SUPPLY CHAINMANAGEMENT:

The study shows that there is a Very Low Level of Supply Chain Management Practice. Logistics
management is the part of supply chain management that plans, implements, and controls the efficient,
effective forward, and reverses flow and storage of goods, services, and related information between point
of origin and the point of consumption in order to meet customer's requirements. Contract design and
supply chain management in the luxury jewelry industry Abstract Purpose – The purpose of this paper is
to identify the role of contract design in overcoming critical demand management (DM) issues in the
luxury jewelry industry. The goals are the identification of the main critical issues of the DM process and
the analysis of the contribution of contract re-design to solve them. The paper follows an exploratory
approach using a case-based methodology. Data are collected through a sample composed of 4 top brand
owning companies and 37 multi-brand retailers in the luxury jewelry industry. Findings – The paper offers
insights into contract design in the luxury jewelry industry. The research provides initial insights into the
important role of contract management in jewelry luxury companies. To date, the analysis is predominantly
qualitative and not sufficiently statistically significant to generalize the results. Practical implications This
paper is one of the first attempts to study contract design specifically applied to jewelry luxury companies,
with a main focus on the demand management process. Keywords Jewelry luxury industry; Demand
Management Process; Contract Design Paper type Research paper.

GET RID OF THE OLD

What it means is that you try to get the old stock out first. In jewelry , the old stock usually means
the one that is not in trend or fashion now . Putting a discount sale on the old stock is a great way of getting
them out of the store. Since you bought it before, the money that make even after discount today would
probably still bring you profit.

ROTATE INVENTORY DISPLAY:

Rotate the inventory on your display's regularly often gives the shop a fresh look, making people think that
have an ever - changing stock. Also, it gives the old stock a chance to be put up in displays.

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BUY LESS BUT FREQUENTLY:
The best way to buy inventory throughout a year is to buy less but frequently. This not only prevents you
from stocking surplus amounts of inventory, but it also helps you in thinking critically and only buy what
stock order into smaller parts and distribute them at smaller time intervals. Always is essential. Break your
try to buy it from the manufactures directly and from those who offer timeless pieces.
TIME YOUR PURCHASES:
Ordering jewelry in bulk in a time when there are not so many weddings happening is not timing it right.
The same goes for festivals, marriage months, and other seasons. Make sure that you order right kind of
jewelry at the right time.

PACKAGING:
TYPES OF PACKAGING FOR JEWELRY:
There may be various types of packaging for jewelry business depending on the type or brand of jewelry.
ORGANIC PACKAGING:
Organic packaging techniques or “green” packaging techniques are an ideal option for handmade and
artisan jewelry items. For instance, recycled paper, fabric, hemp, or handmade paper stock display cards,
etc. can bring a handcrafted feel.
BUDGET PACKAGING:
If you sell jewelry in bulk, budget packaging for your jewelry business may be more suitable and feasible
for you. You can use plastic jewelry tags, hangers, plastic packaging slides or cellophane, or faux velvet
display for packaging jewelry for shipping.
DISPLAY PACKAGING:
Let’s say, if you are a popular jewelry retailer and use lighted-glass display cases, you would also require
equally ornamental cases. Similarly, if you are selling at a mall kiosk or a jewelry expo or show; the
packaging that can easily slide on to the commercial jewelry display racks may be more practical and
feasible.

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 CHAPTER-4
LEARNING OUTCOMES:

 Internship experience helps to gain practical knowledge.

 Helps to know about the activities of HR department in large scale industry.

 Basic functions and production planning in jewel industry.

 Helps to build work habits and attitudes necessary for job

 Helps to gain knowledge about the activities about the various departments in the
company.

 Helps to known about the manufacturing process of jewel and how to handle the
various tools

 Able to demonstrate the correct use and handling of measurement instruments

WORKDONE:

 Internship experience helps to gain practical knowledge.

 Helps to know about the activities of HR department in large scale industry.

 Basic functions and production planning in jewel industry.

 Helps to build work habits and attitudes necessary for job

 Helps to gain knowledge about the activities about the various departments in the company.

 Helps to known about the manufacturing process of jewel and how to handle the various
tools

 Able to demonstrate the correct use and handling of measurement instruments.

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 CHAPTER- 5
CONCLUSION

CONCLUSION:

On the whole, this internship was a useful experience. I have gained new knowledge,
skills and met many new people. I achieved several of my learning goals, however for some
the conditions did not permit. I got insight into professional practice. I learned the different
facets of working within a Jewel industry. I experienced as a Human Resource, in
organization, it is an important role of the organization have been understood. Related to my
study I learned more about the Human Resources department and the situation they face.
There is still a lot to study about that.

Understood that how they care for their employees and the facilities made for them.
The loan policies provided for them also make me feel proud of the organization how they
make their employees to feel safe. The anti-Harassment committee is also for employees it
includes 6 members. There is a complaint box for that.

The internship was also good to find out what my strengths and weaknesses are.

This helped me to define what skills and knowledge I have to improve in the coming time. It
would be better that the knowledge level of the language is sufficient to contribute fully.
After my master I think that I could start my working career. It would also be better if I can
present and express myself more confidently.At last this internship has given me new
insights and motivation to pursue of a career asa Human Resource.

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