Business Research
Business Research
DEPARTMENT OF COMMERCE
RAVENSHAW UNIVERSITY,CUTTACK ,ODISHA
Certificate of the Guide
Project guide
Dr.SABNOOR KHATOON
Faculty in commerce,
Ravenshaw University, Cuttack, Odisha
DEPARTMENT OF
COMMERCE RAVENSHAW
UNIVERSITY
CUTTACK,ODISHA
DECLARATION
I also declare that this project has not been submitted to any other
University for the award of any degree.
Date…………….
Place – cuttack
Name:MANGAL ORAM
REGD NO: 20DCO161
Abstract
Banking system plays a very important role in the Indian economy. It is like a
central nerve to a nation’s economy as it caters to the financial needs of credit
in
all the domains of the society. The growth and advancements in technology
has
led to a paradigm shift in the entire banking operations and systems. Further
the
development of e-banking created a drastic change in terms of fulfilling
customers’
variety of needs. The two fold objectives of current budget, namely,
demonetization
and GST, purely depend on digital banking. The present study explores the
role
of technology in banking sector among customers by reviewing the relevant
literature from the earlier studies. The paper aims to explore some important
and popular IT enabled services of banking institutions, its benefits and
challenges
at present.
Keywords: ATM,Internet-Banking,Mobile Banking,Information Technology,
Date:
TABLES OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
CHAPTER 1 INTRODUCTION
FINDINGS, SUGGESTIONS
CHAPTER 5
& CONCLUSION
BIBLOGRAPHY
ANNEXURE
LIST OF TABLES
TABLE
NO: TITLE PAGE NO:
FIGURE
NO: TITLE PAGE
NO:
Chart showing classification of the respondents based on
4.1 age
Now a days IT helped the banking industry to deal with the challenges the new
economy poses. More than most other industries, financial institutions rely on gathering,
processing, analysing, and providing, information in order to meet the needs of
customers. Given the importance in banking, it is not surprising that banks were among
the earliest adopters ofautomated information processing technology. Technology
opened new markets, new products, new services and efficient delivery channels for the
banking industry. Online electronics banking, mobile banking and internet banking are
just a few examples. The electronics revolution as made it possible to provide ease and
flexibility in banking operation to the benefit of the customer. The e-banking has made
the customer say good -bye to huge account registers and large Paper hank accounts. The
e-bankers, which may ‘call as easy bank offers the following services to its customers like
credit cards/debit cards, ATM, E-cheque, EFT (electronic fund transfer), DEMAT accounts,
mobile banking, telephone banking, internet banking, EDI (electronic data interchange).
Progress of technology and the development of world-wide networks have significantly
reduced the cost of global fund transfer. It is information technology which enables banks
in meeting such high expectations of the customers who are more demanding and are
also more techno-savvy compared to their counterparts of the yesteryears. They
demand instant, anytime and anywhere banking facilities. It has been providing solutions
to banks to take care of their accounting and back-office requirements.
random sampling to ascertain the usage and satisfaction level and customers attitude
towards these channels. The study also gives an idea of rendering secure, 24×7×365 e-
banking services at a lower cost, without compromising with the quality thereby resulting
in the widening of customer base.
Alternate hypothesis
Convenience sampling
.
CHAPTER II REVIEW OF
LITERATURE
CHAPTER 2: REVIEW OF LITERATURE
2.1.2 Definition
Vadlamani Ravi(2007)definetshe term “banking technology “refers to the use of
sophisticated information and communication technologies together with computer science
to enable banks to offer better services to its customers in a secure, reliable, and affordable
manner, and sustain competitive advantage over other banks.
2.1.3 Advantages
• Bank offers mobile banking to all customers, some customers are limited to the
number of services offered as they do not have compatible mobile devices.
• Cost of mobile banking occur if the customer do not have compatible devices.
3.2.7 Telebanking
telebanking facilitates the customers to do entire non cash related banking to telephone.
Under this device automatic voice recorder is used for simpler queries and transactions
for complicated queries and transactions, manned phone terminals are used.
Column2
60
50
40
30
20
10
Column2
Interpretation:
This table shows among the respondents, 50%belongs to the age category of less tha
20,42% belongs to 21-30, 6% belongs to 31-40 and remaining
2% consist of the age
category of greater than 40.
Table 4.2 showing the gender of the respondents
Chart Title
80
70
60
50
40
30
20
10
0
Series1
Interpretation :
This table 4.2 shows that 28% were male respondents and 72% are female respondents.
Table 4.3 showing the Educational qualifications of respondents
Interpretation :
Chart Title
70
60
50
40
30
20
10
0
Series1
The table 4.3 shows that 4% were primary qualified, 32% were secondary qualified 60%
were graduated and 4% were postgraduate.
Table 4.4 showing the Bank account details of respondents
Percentage
120
100
80
60
40
20
Respondent having bank Respondents do not having
accountbank account
Percentage
Interpretation :
This table 4.4 shows that 100% of the customers have bank account and all of them are
aware of bank accounts
Table 4.5 showing type of bank accounts
Percentage
120
100
80
60
40
20
Percentage
Interpretation :
The table 4.5 shows 24% of customers are using current account, 66% of customers are
using savings account and 10% are using fixed deposit account.
Table 4.6 showing type of service aware by respondents
Chart Title
70
60
50
40
30
20
10
0
Series1
Interpretation :
Table 4.6 shows that 26% of respondents are aware of online banking, 4% are aware of
telephone banking, 66% are aware of ATM facility and remaining 4% of respondents are
more aware of other e banking services
Percentage
Interpretation :
This table 4.7 shows that 68% of respondents are using banking services because these are
easy to use, 6% are using by popularity, 26% says it requires less time.
Percentage
40
35
30
25
20
15
10
5
0
Percentage
Interpretation :
Table 4.8 shows 8% of respondents use e-banking on daily basis, 28% are using weekly,
38% are using monthly and remaining 26% are using quarterly basis
Chart Title
Interpretation:
This table 4.9 shows that 96% of customers are satisfied with ATM facility and only 4%
are not satisfied with ATM facility.
Chart Title
Interpretation :
This table 4..10 shows that 92% of customers are satisfied with banks up-to date
technologies and the remaining 8% are not satisfied with it.
Interpretation :
The table 4..11 shows 70% of respondents says online banking are safe and 30% of
respondents says its not safe.
Column2
90
80
70
60
50
40
30
20
10
0
Column2
Interpretation:
This table 4.12 shows 12% respondents says banks service efficiency is excellent after
computerization, 78% says good, 10% says average efficiency and no one says poor
efficiency.
This table shows92% of respondents can use new technologies easilyand 8%of
respondents can’t use it easily.
Chart Title
45
40
35
30
25
20
15
10
5
0
Series1
Interpretation :
Table 4.14 shows that 38% of customers opinion is ATM as more useful service offered
by e-banking. 42% of customers opinion is online banking is useful. 18% of customers
opinion is debit or credit card and the remaining 2% is with electronic fund transfer.
Chart Title
Interpretation :
The table 4.15 shows that 70%of respondents are using e-banking services and 30% of
respondents are not using e-banking services.
Table 4.16 Showing reason for using e-banking
Percentage
45
40
35
30
25
20
15
10
5
0
Percentage
Interpretation :
This table 4.16 shows 20% of respondents using e-banking because of easy to use. 40%
are using because no need of stepping in to banks. 12% goes with less time
required.remaining 8% using because of it’s very safe.
Table 4.17 Showing reason for not using e-banking
Chart Title
45
40
35
30
25
20
15
10
5
0
Series1
Interpretation :
The table 4.17 shows 16% of respondents not using e-banking because of less security.
32% not aware about services. 12% has no required facility and the remaining 40% not
using e-banking because of other reasons.
Table4.18 Showing money transfer facility
Percentage
80
70
60
50
40
30
20
10
0
Percentage
Interpretation :
This table 4.18 shows 19.61% of respondents rated as very good about money transfer
facility, 68.63% rated good, 11.76% rated as average.
Table 4.19 Showing satisfaction level about charges fixed for facilities offered by
banks
Figure 4.19 Showing satisfaction level about charges fixed for facilities offered by
banks
Chart Title
This table 4.19 shows 56%of respondents are satisfied with the charges and the remaining
44% are not satisfied with it.
Table 4.20 showing the satisfaction about security offered for e-banking
Chart Title
The table 4.20 shows 86% of respondents are satisfied with security of e-banking and 14%
are not satisfied.
Table 4.21 showing disadvantage of visiting bank branches
Chart Title
80
70
60
50
40
30
20
10
0
Series1
interpretation :
Table 4.21 shows 68%of respondents not visiting bank branch because of waiting time,
15% respondents problem us distance, 3% are not satisfied with opening time and 14% not
visiting banks because of customer services.
CHAPTER V
FINDINGS, SUGGESTIONS AND CONCLUTIONS
FINDINGS, SUGGESTIONS AND CONCLUSIONS
5.1 findings
Among the respondents 50% belongs to the ae category of less than 20,
42% belongs to 21-30, 6% belongs to 31-40, 2% belongs to above 40.
Among the respondents 28% belongs to male respondents and 72%are
female respondents.
Most of the respondents are graduated.
All the respondents have bank accounts and all of them are aware of
bank account.
Among these 24% are using current account, 66% are using savings
account and10%are using fixed deposit account.
Among the 50 respondents majority of them are aware of ATM facility.
68% of respondents are using new technologies because it is easy to use.
Among the 50 respondents 38% are using e-banking services on monthly
basis and only 8% are using in daily basis.
Study on satisfaction level of customers on ATM facilities tells that 96%
are satisfied and 4% are not satisfied.
92% of the respondents are satisfied with banks up to date technologies
and 8% were not satisfied.
Among the respondents 70% responded that online banking are safe.
78% of respondents rated service efficiency of banks after
computerization is good, only 10% is rated as average.
Among the respondents 92% can use new technologies easily and 8%
feel difficulty in using it.
38% of respondents selected ATM facility as more useful e-banking
service and 2% with electronic fund transfer.
Among the respondents, 70% are using e-banking technologies and 30%
are not using it.
Among the e-banking using respondents, 31% using e-banking to avoid
stepping into banks and only 7% considered it’s safe.
According to the study, reason for not using e-banking are studied .16%
says it is less safe, majority of them are not aware of the services.
69% of respondents rated money transfer facility as good, 11% rated as
average.
56% are satisfied with charges fixed for facilities offered by banks.
Remaining 44% are not satisfied with it.
Among the respondents 86% are satisfied with security offered for e-banking
services, 14% were not satisfied with it.
Among the 50 respondents 68% says waiting is the main disadvantage
of visiting bank branch, 14% says customer service.
74% preferring e banking because of good service, and 3% with cost of
charge.
5.2 suggestions
The banks has to give more awareness to customers with age group
of 31-40.
Near to half percentage of respondents are not satisfied with the
charges offered by banks.
Banks has to improve service quality towards customers with
reduced cost.
Majority of e banking customers are educated. Bank has to improve
their technologies in favour of using for low educated persons.
Bank has to popularize their e-banking services offered for customers.
5.3 conclusion
The study focus on the role of information technology in banking sector. Majority of
respondents are now using e-banking services. Technology is one among the foremost
factor of human beings. Customers are started using e-banking made their banking
transactions easy. Respondents rated ebanking as good after computerization. Customers
feeling safety about their transactions. Bank also changed their approach from conventional
banking to convenient banking. There is also need to maintain e-banking services easy as
possible. IT enabled better market infrastructure, implementation of reliable technique for
control of risk and help the financial intermediaries to reach geographically distant and
diversified markets. But IT can be fully useful only if they enable to met the challenges in
the present environment. There is also need to maintain privacy and confidentiality of
data’s. Another important responsibility is to ensure that the data is only used for the
purpose intended. For this there is a need to implement IT and other cyber laws properly.
This will ensure the developmental role of IT in banking industry.