Scribd
Upload
44 views

Product Innovation:: Tang Powdered Juice

Tang powdered juice is proposing an innovation to its original formulation by reducing sugar, carbohydrates, and calories through substituting stevia and adding more water and electrolytes. This innovation would target health-conscious consumers and provide benefits like weight control, better hydration, and stabilizing blood sugar. Key changes include less sugar and calories while maintaining vitamins through the powdered juice. The proposed price per 500ml serving is 49 pesos.

Uploaded by

Sartori
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
44 views

Product Innovation:: Tang Powdered Juice

Tang powdered juice is proposing an innovation to its original formulation by reducing sugar, carbohydrates, and calories through substituting stevia and adding more water and electrolytes. This innovation would target health-conscious consumers and provide benefits like weight control, better hydration, and stabilizing blood sugar. Key changes include less sugar and calories while maintaining vitamins through the powdered juice. The proposed price per 500ml serving is 49 pesos.

Uploaded by

Sartori
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 20

Product Innovation:

Tang Powdered Juice


Presentation by Group II
WHAT IS TANG?
Tang is an American drink mix brand that is currently owned by Mondelez
International. It has been existing in the Philippine Market for decades until now.
And the Philippines is one of the top 3 consumers of this product worldwide.

Tang has always been a


staple in every Filipino
household. We’re pretty
sure that growing up, it has
been the juice of your
choice. For us
not-so-younger people, the
taste would often remind us
of our childhood. (Mafia
Escasinas, Booky Guide)
@TangPhilippines
FLAVORS
WHY TANG?
● Fentiman’s 2023 Market Report: 70% of the people are now trying
to live a healthy lifestyle
● A gentle way to fight diabetes
● Good brand for competitions for energy drinks
What are the innovations?

- Packaging
- Less sugar,
carbohydrates, &
calorie content
- Presence of
Electrolytes
- Substitution of stevia
Ingredients & their benefits
Ingredients Benefits

Stevia Weight Control, reduce calories intake, improve oral


health, counteract risks of diabetes

Tang powdered juice Vitamins

Electrolytes Enhances exercise performance, improve cognition,


stabilizes blood sugar, reduces stress and anxiety

More water Content More hydration


Target Audiences
Benefits of this Innovation
● More hydration
● Keto-friendly
● Improved memory
● Helps weight control
● Help counteract risks of diabetes
● Better Oral health
● Stabilizes blood sugar
● Enhances exercise performance
● Boosts immunity
Nutritional Facts Comparison for 500 Ml serving

Original Formulation Innovation

Sugar 9 grams 1 gram

Carbohydrates 11 grams 2 grams

Calories 58 calories 20 calories (Down by 65%)

Vitamins Vitamin C, D, Zinc Vitamin C, D, Zinc


PROPOSED PRICE
Per 500 Ml Price
Raw Materials P41
Mark Up 20% or P8.2
Proposed price P49.2 or P49
PROMOTION
LOGO & LABELLING
THANK YOU

You might also like