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Apple achieved dominance in music and music players by recognizing an opportunity that no one else was providing legal digital music downloads. They conducted external reviews and saw this gap in the market. Apple then developed the iPod, which made accessing large music libraries convenient and portable. This allowed Apple to offer both music players and songs to a wide audience. The strategic phase on display is external oriented planning, as Apple developed solutions to satisfy customers in a new market opportunity. The type of strategy employed was a business level strategy, where Apple innovated their own methods to compete and expand their market position with the MP3 player. Key competitive advantages that contributed to Apple's success included the quality and value of the iPod product, which increased customer loyalty and

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lalein castillo
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65 views1 page

01 Activity 1 SM

Apple achieved dominance in music and music players by recognizing an opportunity that no one else was providing legal digital music downloads. They conducted external reviews and saw this gap in the market. Apple then developed the iPod, which made accessing large music libraries convenient and portable. This allowed Apple to offer both music players and songs to a wide audience. The strategic phase on display is external oriented planning, as Apple developed solutions to satisfy customers in a new market opportunity. The type of strategy employed was a business level strategy, where Apple innovated their own methods to compete and expand their market position with the MP3 player. Key competitive advantages that contributed to Apple's success included the quality and value of the iPod product, which increased customer loyalty and

Uploaded by

lalein castillo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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01 Activity 1

1. How did apple achieve a dominant position in the market as a seller or both songs
and music players?

Most indirect changes occur within a firm, business, or organization, which explains why
some businesses are prepared to accept them to take advantage of new opportunities. We
cannot dispute the fact that Apple is the leading computer firm in the world and that all
their creations have been recognized as innovations. Even though they weren't the original
firm to come up with the concept of the iPod MP3 player, they gave this goal some thought.
They really conducted an external review and discovered that nobody was providing lawful
digital downloads. In conclusion, they were able to offer music players and songs to such
a wide audience because to the iPod's accessibility and on-the-go technology, which
contained music libraries.

2. Which phase in the evolution of strategic management is present in the given case?

Since the Apple Company saw this as a great opportunity for them to produce another
concept that would be liked by their consumers, the phase of evolution of strategic
management that is present in the given scenario is the external oriented planning. In
addition, they develop creative solutions to satisfy their customers, which is successful.

3. Which type of strategy is being employed by Apple in the given case study?

Because the MP3 player enhanced their position in the market, Apple is using a business
level strategy in the case study provided. They developed their own methods and
techniques to compete with other businesses, which helped them innovate and expand their
market.

4. What competitive advantages contributed to Apple’s success?

The benefit is that Apple's competitive advantages contributed to its success. The worth of
their product, the iPod, increased client loyalty and favors, which also assisted them in
increasing their market value. Also, it only illustrates how a product's market value, and
the success of their business are constantly dependent on the quality of the goods they offer
to their target market.

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