CHAPTER 1

 
Executive Summary
         Provecho Tapas is a business that specializes in sweet food, the products that we serve
are Cup Cream which focuses on stimulating the appetite of customers and has nutrients that
are good for students, the other is Jelly Flan, its softness, and sweetness that is rich in tasty
flavors that will certainly satisfy them about this food being budget-friendly. aside from being the
healthiest product we have, is also good for the diet of those customers who want to have a slim
body, and that’s why this business will serve high-quality foods and ensure customers’ safety at
all costs. Further, will satisfy the greediness of sweet foods of our potential market and our
business goal is to help us have high grades in entrepreneurship and to have an allowance for
our daily life needs. Therefore, this business will tell a lot of stories in every bite along the way
as this business progresses in the future.
 
         The business is located alongside Samar National School, which gives us the advantage
to attract our potential market and target market. Our potential market will be the passerby at
Samar National School and it can also be students coming from the other school. Our target
market is the students who have the same school that we have, it is much faster and much
easier to attract customers. The future outlook of our marketplace will be a micro market, if
things will go the way we expect them to, we can improve it more than what our groups have
planned. We chose this product because they are unique to our location and only a few sell the
same product we have but different in taste. Aside from this, the reason that we have chosen
sweet food is that we want to make our customers remember their precious memories through
this food. In addition, our products are unique because they are rarely found at our location, and
even if there are some foods that we have in common, we will base them on the taste which
differentiates the perspective of customers on which is better. In summary, our business is more
advantageous to uniqueness, sweetness, the taste in every bite, and our services on how we
treat our customers to leave a good review and perspective of them to our business that we will
make sure they will come back and buy our products regularly.
 
         Whether you're looking for a quick and tasty snack or planning a full-on feast, Provecho
Tapas has something for everyone. With its dedication to quality, flavor, and customer
satisfaction, Provecho Tapas is sure to become a go-to destination for foodies and fans of
cuisine. We are expecting to catch the interest of the customers based on the product that we
offer which is created by the combination of the unique ideas of my group mates. Our business
aims to provide affordable products that meet the demand of the market inside the SNS area.
Whether you're looking for a quick and tasty snack or planning a full-on feast, Provecho Tapas
has something for everyone. With its dedication to quality, flavor, and customer satisfaction,
Provecho Tapas is sure to become a go-to destination for foodies and fans of cuisine. We are
expecting to catch the interest of the customers based on the product that we offer which is
created by the combination of the unique ideas of my group mates. Our business aims to
provide affordable products that meet the demand of the market inside the SNS area.
 
         Provecho Tapas can offer promotions like happy hours or lunch specials to attract more
customers during off-peak hours. It could also offer discounts to loyal customers or those who
refer friends. Offer a loyalty program: Provecho Tapas can implement a loyalty program to
reward frequent customers. It can offer perks like free dishes or discounts after a certain
number of visits or spending. Get involved in the community: The restaurant can participate in
local events, sponsor local charities, or donate to fundraisers. This can help the restaurant build
a positive reputation and attract customers who appreciate socially responsible businesses. Use
email marketing: Provecho Tapas can collect email addresses from customers and use them to
send out newsletters or promotional emails. This can be an effective way to stay top of mind
and attract customers back to the restaurant. Improve online presence: The restaurant can
improve its online presence by creating a professional website, claiming its business listings on
Google and other review sites, and responding to customer reviews. This can help the
restaurant attract more customers who search for restaurants online. Train staff to provide
excellent customer service: Provecho Tapas can train its staff to provide excellent customer
service and create a welcoming atmosphere. Positive word-of-mouth can attract new customers
and keep existing ones coming back. By using these strategies, Provecho Tapas can attract
more customers and increase its customer base. It's important to track the effectiveness of each
strategy and adjust as needed to ensure the best results.

  CHAPTER 2
 
                                                        BUSINESS DESCRIPTION
 

      Provecho Tapas is a Spanish word that means "Let's eat Snack”. The tagline of
our company is "Where every bite tells a story “The reason why provecho tapas is the name of
our company is to make it unique so that when the customers hear the name of our company,
they will get confused about it, in that way we can attract the customers because of the name of
the company. This company is owned and managed by a group of students who want to profit
from their venture.

Provecho Tapas is a snack house that is located alongside Samar National School that
offers affordable and delicious snacks, especially for students and teachers. We can describe
our business as a fast service where the customers (students and teachers) will just sit around
and wait for their food to be ready and we also offer fast delivery and selling classroom by
classroom. We are expecting to catch the interest of the customers based on the product that
we offered which is created by the combination of the unique ideas of my group mates. Our
business aims to provide affordable products that meet the market's demand inside the SNS
area.

2.1 OBJECTIVES:

       •  Attracting and retaining customers

       • Increase the profit of the business

       • Maintaining the cash flow

       • Increase the production

2.2 GOALS

The goal of our company is to:

       •Attract customers that can help to increase profits.

       •Provide an affordable product for customers.

       •Provide a product that hasn't existed in the market.

       •Provide a product that can satisfy the customer’s needs.

       •Provide a delicious product that can fulfill the hunger of the customers.

2.3 Mission
      The mission of our business is to fulfill our customer’s satisfaction and promote our product
as one of the best, most unique, and the most delicious product in the City of Catbalogan

2.4 Vision

       • To be the best snack house in Catbalogan that offers delicious and budget-friendly snacks
that all

          Catbaloganons can afford it.

       • To be the best of all in terms of food quality and product creativity that the company can
offer to compete with the rest of the world.

2.5 CUSTOMER     

We may argue that the customer benefits when they are enjoying the meal they are
eating since it reduces the unneeded emotions they are feeling. Emotionality is essential. Our
product has the perfect balance of being healthy and sweet. That is the reason we came up with
this kind of product that is essential and advantageous to everyone especially the student and
teachers of Samar National School. That is the reason it will become popular. Since it is open to
both students and teachers, it is a must for everyone and a day of indulgence for those who are
exhausted from a school activity, and life. This would suit everyone as a trend for every
customer that gets into this product. Customers are the ones that make a firm successful in
every industry. The people who will make purchases are the consumers and potential
customers.

2.6 INDUSTRY 

Provecho Tapa's falls under the restaurant and food service industry, specifically in the category
of fast-casual dining. The restaurant industry is highly competitive but also presents
opportunities for growth and profitability. The industry has seen significant growth in recent
years due to increased consumer spending on eating out and a rise in demand for healthier and
more diverse food options. Within the fast-casual segment, Provecho Tapas will focus on
serving an authentic, vibrant, and friendly atmosphere. The tapas trend has been growing in
popularity in recent years as consumers seek out new and exciting cooking experiences. The
fast-casual model also offers several advantages, including lower startup costs and a more
streamlined operational process compared to full-service restaurants. Overall, the restaurant
industry is constantly evolving and adapting to changing consumer preferences, but with the
right strategy and execution, Provecho Tapa's has the potential to succeed in this exciting and
dynamic industry.

2.7 Company Ownership

Our company is corporation-type ownership because it composes of seven members. It

2.8 BUSINESS MAP LOCATION AND FACILITIES

The location of our business is alongside the area of Samar National School which is
crowded by students, teachers, and drivers which is our target market and most likely our
competitors are street vendors, we chose this location because we are competitive but that is
business it’s about competing to others to succeed and in weekends our competitors reduce
because that is their rest days and near at school provides an easy way for customers to access
and buy our products.

Chapter 3 

Products and Services

3.1 Product and Services Description

The food that we can offer to the world is special, and one of those is the cup cream, it is not the
same as the others, it is unique and special, and this product will have a special place in the
heart of the people who would try. Another one is the jelly flan, sweet and soothing food to
consume and affordable for anyone who wants a sweet food to eat. Last but not least, the
potato cheese ball apart from delighting your taste buds, potatoes are good for all those who
wish to put on weight. Potatoes are also a rich source of Vitamin B, folate, and minerals such as
potassium, magnesium, and iron. We will serve customers with the politeness that they deserve,
and make them comfortable while buying from us, and aside from that, we also offer a service of
free waiting lounge, and the safety of the customer, our potential market will be everyone inside
the school and especially the students and teachers. With the rising of challenges, every day
which makes these products are good to consume to refresh the students and teachers who are
having stress lately.

3.2 Competitive Comparison

Our food product will stand out from the other competitors because it is affordable, special, and
unique, and aside from that every bite you take is soothing to feel and has amazing nutrients
that can be gained. In addition, the safety of the customers when eating the food, it is prioritized
and before we sell it must be tested by our entrepreneur first.

3.3 Target Market Segment Strategy 

Our potential customers will buy and will prefer our product because it is easily accessible and it
has a unique taste and flavor that symbolizes the Catbalogan. We will customers through the
power of posters and quotations about life challenges and motivations. What makes our product
unique is basically being affordable and cheaper than any other products but it maintains a good
appearance and taste of the product which makes it our advantage.

3.4 Sourcing 

Our suppliers are the trusted market that has good quality and sells safe raw materials that are
fresh, we will purchase our market at the nearest one that is easily accessible and affordable. 

Chapter 4 

Marketing Plan 

4.1 SWOT Analysis