FUNDAMENTAL OF

ENTREPRENEUR

ASSIGNMENT 3: BUSINESS
PLAN

NAME MATRIC NO.

MUHAMMAD FADHLI BIN MOHD FUAD 2018672416
MUHAMMAD RASYIDIN BIN YUSOF 2018282828
MUHAMMAD AMIRUL YUSUF BIN MOHD ISA 2017253888
NUR NASHRIQ NU’AIM BIN MUHAMAD HANIF 2018273258

PREPARED FOR: DR. HAJAH SAFIAH BINTI MOHAMED

TABLE OF CONTENTS

NO. TITLE NO. PAGES

1. Executive Summary

2. Introduction

3.
4.
5.

1.0 EXECUTIVE SUMMARY

 As we know, business opportunity is the important things people should grab to start a
new business to generate our own income as a manager business or owner of the business.
Business opportunity is the main reason for someone to create our own business as a well-
known business in the future. Business opportunities should be taken by people who are
interested in business and have knowledge in business management before starting their own
business. Before start a own business, we should have a business plan that include all about
entrepreneur knowledge, submit all ideas in starting a business and I will explain in this
report.

For the first point that entrepreneur should take care is the customer. The target for the
market is customer. The customer segment is the important things for the business market of
a business to ensure that the business runs smoothly. This is the marketing plan that improve
or run my business. The example, I aim to sell my product for housewives because this
product can easily help them for prepare the food. But, after doing more analysis that this
product mostly suitable for all age level from kid, teenager, adult and senior citizen. Besides,
value proposition also the important things in profit on behalf of traders and customers. This
can be satisfy for seller and customer. I am very caring about customer evaluation from value
aspect and quality aspect.

Secondly, for sale my product, I should have a distribution channel that a chain for
my product successfully sold. This plan can easily help my business management by helping
sell products that make by my company. From that, I can know that my product was accepted
by customers or otherwise through my distribution channel. Relationship with customer is
important to attract the customer for buy my product because customers are not only
interested in a product because of its quality but also in the merchant. When we show a good
services, they will enjoy in dealing with us. Hereby, they will speak good things about the
company and its product.
 For next, there have more type of key that needed to be in business opportunity which
is key activities, resource and partner to keep make this business runs. The last, I will explain
the cost structure to revolve this business included financial planning.
INTRODUCTION
2.0 INTRODUCTION

Freeze Food Enterprise is a food services business that provides services for food that
make people easy to get and prepared it that will be establish in summer 2020. This business
have big chance and potential to be develop.

2.1 Product Description

Frozen food like curry-puff and pau are a traditional Malaysian that kuih filling by many
flavour like curry, chocolate, sardine, kaya and others. These foods are made by hand and
production machines that come with various shapes and sizes. The most popular ones are the
button and ban. Traditionally, it is baked with hot charcoal. It makes the taste more crispy
edges and soft inside.
2.2 Purpose of Business Plan

1. The Entrepreneurs (Freeze Food Enterprise Managers)

To better understand the purpose of the business and act as guideline to manage the
business creatively, effectively and efficiently.

2. Financial Institutions

Guide and help the financial institution to evaluate the capability of the propose
project and provide loan for the business. Financial institution that involved in this business
project is Majlis Amanah Rakyat (MARA).

3. Suppliers

Suppliers of this product will help our business venture thus benefiting both of the
suppliers and our company in the long term business arrangement.

4. Company Staffs / Workers

Help workers to understand the business’s goals and objectives and give a guideline
to them regarding their job duties and responsibilities. Our workers’ will do their job
effectively, smartly and patiently.

5. Customers

This product suitable for all ages of people. So, persuade and influence our customers
regarding the product being offered and give encourage and confidence to them to have
interact with our business. The main objectives for the development Freeze Food Enterprise
are to focus on fresh product supply and fast made product. To be main frozen food supplier
in this country, we need to serve the product in a good quality and according to customer’s
taste. We will grow and development our product by adding more types of food and core in
those foods. With this, we can attract more customers because of many selection and type of
frozen food.
2.3 Company Background

COMPANY BACKGROUND
Name Freeze Food Enterprise
Address 29a, Jalan BMU 377300 Merlimau
Melaka
Telephone Number 012-4250458 / 06-2658898
Email [email protected]
Form of Business Business Company
Date of Commencement 15 August 2020
Date of Register 15 July 2020
Business Registration Number 1508202021
Name of Bank Maybank
Bank Account Number 48521579854
2.3 Partners Background

GENERAL & ADMINISTRATOR MANAGER

NAME : MUHAMMAD FADHLI BIN MOHD FUAD

AGE : 21 YEARS OLD

DATE OF BIRTH : 15 AUGUST 2000

ID MATRIC : 2018672416

IC NUMBER : 000815-01-1473

ADDRESS : JB 2158, JALAN ANGGERIK, TAMAN CEMPAKA,

SUNGAI RAMBAI 77400 MELAKA.

EMAIL : [email protected]

PHONE NUMBER : 012-4250458

STATUS : SINGLE

QUALIFICATION : DIPLOMA IN MECHANICAL ENGINEERING

EXPERIENCE : PETROL PAM

: STAFF IN CANTEEN SCHOOL

SKILL : GOOD IN MANAGEMENT SKILL AND LEADERSHIP

SKILL
 MARKETING MANAGER

NAME : MUHAMMAD RASYIDIN BIN YUSOF

AGE : 21 YEARS OLD

DATE OF BIRTH :

ID MATRIC : 2018282828

IC NUMBER :

ADDRESS : JB 2158, JALAN ANGGERIK, TAMAN CEMPAKA,

SUNGAI RAMBAI 77400 MELAKA.

EMAIL :

PHONE NUMBER :

STATUS : SINGLE OTW TAKEN

QUALIFICATION : DIPLOMA IN MECHANICAL ENGINEERING

EXPERIENCE :

SKILL : GOOD IN COMMUNICATION SKILL.

 Operational Manager

NAME : MUHAMMAD AMIRUL YUSUF BIN MOHD ISA

AGE : 22 YEARS OLD

DATE OF BIRTH : 23 NOVEMBER 2020

ID MATRIC : 2017253888

IC NUMBER : 991123-07-6433

ADDRESS : JB 2158, JALAN ANGGERIK, TAMAN CEMPAKA,

SUNGAI RAMBAI 77400 MELAKA.

EMAIL : [email protected]

PHONE NUMBER : 011-61687607

STATUS : SINGLE

QUALIFICATION : DIPLOMA IN MECHANICAL ENGINEERING

EXPERIENCE : CASHIER IN MINI MARKET

: ASSISTANT IN MARKET MANAGEMENT

SKILL : GOOD IN DECISION MAKING SKILL.

 Financial Manager

NAME : NUR NASHRIQ NU’AIM BIN MUHAMAD HANIF

AGE : 21 YEARS OLD

DATE OF BIRTH : 26 OCTOBER 2020

ID MATRIC : 2018273258

IC NUMBER : 001026-14-0955

ADDRESS : NO 815,LORONG 28/1,SEREMBAN 3, 70300

SEREMBAN,NEGERI SEMBILAN

EMAIL : [email protected]

PHONE NUMBER : 011-26844051

STATUS : SINGLE

QUALIFICATION : DIPLOMA IN MECHANICAL ENGINEERING

EXPERIENCE : WAITER AT A RESTAURANT

SKILL : GOOD IN CALCULATION AND PROBLEM

SOLVING.
2.4 PARTNERSHIP AGREEMENT

Partnership is important for development a new business to support in term of finance

and goods. All partners are agree to sign this partnership agreement on 15 July 2020. The
function of this partnership agreement is to avoid fraudulent and deception that might be
happening during the operation of business and ensure the business run efficiently and
effectively.

Each partner has contributed the following capital:

Partner Capital Contribution Profit Sharing Ratio

(RM)
Muhamad Fadhli Bin Mohd Fuad 20,000 2
Nur Nashriq Nu’aim Bin Hanif 10,000 1
Muhammad Rasyidin Bin Yusof 10,000 1
10,000 1

This business we target to run for the 20 years depends on economy and request from the
customers. If one of the partnership died, stop from share and refuse to perform his
obligation, this will render the partnership avoidable. We are all come with the mutual
agreement in relation to the sharing of information, trust each other and decision making
involvement which will lead to the successful for this business, Freeze Food Enterprise.

1) Company Name
This company that we put based on discussion by four partners under Partnership
Act Registered 1961 (Amendment 1974) established FREEZE FOOD
ENTERPRISE.

2) Business Form
Our business administration and operation base on the Business Registration Act
195 (revised 1978) and this business carry on the partnership.
3) Business Location
Our business will operate at 29a, Jalan BMU 377300 Merlimau Melaka.
 We decided to open the storey shop here because this area is the main area for
industrial business and a place that is always visited by the community because of the many
branches of food, beverages and basic necessities such as KFC, Mc Donald, 7 eleven and so
on. So, we could see a bright chance for our business to penetrate into the market there and
give high return.
ADMINISTRATION
PLAN
3.0 THE VISION, MISSION, OBJECTIVES & GOAL

To become a main supplier for frozen food.

Reaching overseas markets.
Vision

Become the major fast food for family.

Mission

To make a good product for food .

Maintain the high quality of product.
Objectives Create jobs opportunities in Malaysia.

To open Freeze Food Enterprise branches in each states.

Target

3.1 ORGANIZATIONAL CHART

General
Manager

Administration
Manager

Marketing Operational Financial

Manager Manager Manager
3.2 LIST OF ADMINISTRATOR PERSONNEL

POSITION NO. OF PERSONNEL

GENERAL MANAGER 1
ADMINISTRATION MANAGER 1
MARKETING MANAGER 1
OPERATIONAL MANAGER 1
FINANCIAL MANAGER 1

3.3 SCHEDULE OF TASKS & RESPONSIBILITIES

POSITION TASK AND RESPONSIBILITIES
GENERAL MANAGER  Control and Manage employees’ task.
 Maintains quality service by establishing
and enforcing organization standards.
 Observe employees performance.
 Making decision and long term planning.
ADMINISTRATION MANAGER  To ensure all employees meet.
 To maintain employee’s welfare.
 Communicate and interest with
stakeholder.
 Maintaining a safe and secure work
environment.
 Worker of production.
MARKETING MANAGER  To create a futuristic and attractive
marketing promotion.
 To attract customer by planning a good
marketing strategy.
 To identify potential market for
companies.
 Worker of production.
OPERATIONAL MANAGER  To ensure quality the production process
is compliance with the requirement.
 Oversee overall financial management,
planning, systems and controls.
 Planning daily operation.

 To ensure the production process is

systematic and efficient.
FINANCIAL MANAGER  To monitor the movement of inventory in
and out.
 Providing, monitoring, and interpreting
financial information.
 Providing and interpreting financial
information.
 Develop and manage annual budget.
3.4 SCHEDULE OF RUMUNERATION

POSITION NO. OF MONTHL EPF(RM SOCS TOTAL

PERSONNE Y ) O AMOUN
L SALARY (A) (RM) T (RM)
(C) (A+B+C)
GENERAL 1 1500.00 150.00 25.00 1675.00
MANAGER
ADMINISTRATIO 1 1200.00 130.00 25.00 1355.00
N MANAGER
MARKETING 1 1200.00 130.00 25.00 1355.00
MANAGER
OPERATIONAL 1 1200.00 130.00 25.00 1355.00
MANAGER
FINANCIAL 1 1200.00 130.00 25.00 1355.00
MANAGER
TOTAL 5 6300.00 670.00 125.00 7095.00
3.5 BENEFITS OF THE PARTNERS
3.5.1 Fringe Benefit

In our business, we also provide fringe benefit to the employees. It is to ensure our
employee’s welfare will be protected and get the benefit. These are some fringe benefits that
provided by our business such as sick leaves, annual leaves, maternity leaves emergency
leaves.

Sick Leaves
- Our business provides sick leaves for employees that worked less than 2 years for 14
days, 2 years until 5 years for 18 days and more than 5 years for 22 days.
Annual Leaves
- We are providing annual leaves for employees that have worked less than 2 years for
8 days, 2 years until 5 years for 12 days and more than 5 years for 16 days.
Maternity Leaves
- Our female employees also entitled to maternity leaves for a period of not less than
sixty consecutive days.
Emergency Leaves
- For emergency leaves, we will give the permission to our employees to take leave
with a valid reason only such as death, accident and so on.

2.5.2 Mandatory Benefit

This benefit is very important to our business. It also compulsory gives to the partner and
every staff. This benefit was started in Employment Act 1955 and regulation.

Employees Provident Fund (EPF)

- EPF is compulsory to be provided by the employer to every employee, as stated in the
Employment Act 1955.
- 13% from the employee’s salary will be deducted for contribution.

Social Security Organization (SOCSO)

 - This benefit is also given to the employees because SOCSO is an organization that
gives protection to the employees from any circumstances such as accident before
working hour, during working hour and after working hour.
- If there is any incident happened to any staff, they may claim the SOCSO from the
employer as stated in Employment Act 1955.
- 2.5% will be deducted from the employee’s salary for contribution.

Leaves
- This benefit has stated in Employment Act 1955 where employees may take leaves
for any circumstances as implemented by the employer.
- Our business is providing sick leaves, annual leaves, emergency leaves and maternity
leaves to our employees.
3.6 LIST OF FURNITURE & FITTINGS
3.6.1 For Office and Management

TYPE PRICE /UNIT QUANTITY TOTAL

(RM) AMOUNT (RM)
TABLE 100.00 5 500.00
CHAIR 50.00 5 250.00
AIRCOND 1000.00 2 2000.00
CUPBOARD 250.00 1 250.00
A4 PAPER 10.00 3 30.00
FILES 5.00 5 25.00
STATIONARY SET 50.00 5 250.00
- PEN
- MAKER
- CALCULATOR
- OTHERS
LEJAR BOOK 5.00 5 25.00
RECEIPT BOOK 5.00 2 10.00
FIRE EXTINGUISHER 100.00 1 100.00
TELEPHONE - 1 -
COMPUTER 3000.00 3 9000.00
TOTAL 4575.00 12440.00
Table 2.4 List of Office Equipment

3.6.2 For Land & Building

TYPE PRICE (RM) QUANTITY TOTAL AMOUNT

(RM)
FACILITY 150.00 1 150.00
BUILDING (SLOT) 1500.00 2 SLOT 3000.00
TOTAL 1650.00 3150.00
3.7 ADMINISTRATION BUDGET

ITEM FIXED ASSET MONTHLY OTHER

(RM) EXPENSES (RM) EXPENSES (RM)
FACILITY 150.00
BUILDING 3000.00
RENOVATION 500.00
OFFICE AND 12440.00
MANAGEMENT
SALARY (EPF & 7095.00
SOCSO)
UTILITIES 100.00
BUSINESS 250.00
REGISTRATION
TOTAL 16040.00 7195.00 250.00
23485.00
MARKETING PLAN
MARKETING PLAN
3.0 DEFINITION AND CONCEPT OF MARKETING

Marketing is the process of planning and executing the conception, pricing, promotion
and distribution of ideas, goods and services to create exchanges that satisfy the objectives of
individuals and organization’s goals. In addition, marketing is a process which goes through
individual or group to obtain needs and wants by creating and exchanging valuable products
with others.

The objective of marketing is to create value and costumers satisfaction while at the
same time resulting in profits to the company.

has our own marketing plan which enable us to supply Freeze Food Enterprise which
good in quality, nourishment and taste for our customers. These were prepared so that the
business can run smoothly and succeed.

3.1 MARKETING OBJECTIVES

To promote Freeze Food Enterprise to the

customers around the Malacca.

To inform the market about the quality and

characteristic of Freeze Food Enterprise.

To penetrate into the market and be the choice

of customer.
3.2 PRODUCT DESCRIPTION

Freeze Food Enterprise

Dumpling Curry Puff Popia

Produce the
tasty Fresh
flavour

Good Variety frozen

Quality food
3.3 TARGET MARKET
Our target market is according to Demographic Segmentation and Mass-Marketing..
We go after the whole market with one offer, Freeze Food Enterprise. We trust Freeze food
Enterprise suitable for all ages and ethnic. Thus, we targeting a lot of place to satisfies
customer need and demand.

Demographic Segmentation:

Children
(5-12)
Chinese
Teenager

Ag (13-19)

Ethnic
e Adult
(20-49)
Indian

Old
(50 and Malay
above)

 Ethnic
 There are many races lives in the location making them the potential buyer of
Freeze
Food Enterprise.

 Income
 RM1200 and above:
- Most of the people in population of the area have basic
salary RM1200 or above per month. Thus, they are
able to buy our products since the price is affordable.

 Age
 Our product is suitable and favoured by various age in the location that our
target.

 Habit
 Customers in our targeted areas prefer to buy simple and affordable food in
the morning and evening like our product.

Mass-Marketing:
 Pasar Tani

Restaurant Main Super

Market
Targe
t

Online Hotel

3.4 MARKET SIZE

Market size refers to the total potential purchase of target market.
Our market size is calculated based on the total of population in Malacca
citizens.

According to the Department of Statistics Malaysia, the number of

population in the Malacca area is approximately 870,000 peoples. Our business
estimated 1% from the number of total population will come to Freeze Food
Enterprise to purchase our product.

The calculation for our market size:-

 Population in Malacca
= 870,000 peoples

 Number of people who come to buy ‘Freeze Food’

= 1% x 870,000
= 8,700 people

 Number of customers per month

= 8,700 people ÷ 12 months
 = 725 people / month

So, the potential buyer of our product is at least 8,700 peoples

per year. We expected the number of the potential buyer will increase
over year.
3.5 COMPETITIONS

In business, competitors is those which we need to beware to success in our business.

Since, every business have their own competitors. Furthermore, our business
is not a new business in Malaysia, therefore below we list a few competitors
around the Malacca area to know theirs’ strength and weakness to improve
the quality of our product and services.
Competitors Strength Weakness
LUCKY FROZEN  The marketing
 Long term relationships
with customers. strategy is ineffective.
 Reliable customer’s
service & sales support.
 Consistency and
reliability in product
supply.
NUTRI FROZEN  Produce good  No delivery services.
FOOD
quality frozen  Poor customer services.
food.
 Serving variety of
frozen food.

UZ FOOD  Customers have to bear

 Offer delivery services.
BERHAD
the cost for the delivery
 Good maintenance of
production frozen food. services.