Yonsei University

School of Business
International Management (BIZ3134-01)
Spring, 2023

Professor Soonkyoo Choe (최순규)

Office hours: Wednesday 2-4 p.m. or by appointment
Tel: 2123-2533, e-mail: [email protected] (Room 647 Business School Building)
Teaching Assistant: Minhyung Park (박민형, [email protected])

Class: Room 102 Business School Building

Monday 11:00 a.m. – 12:50 p.m.

Wednesday 12:00 p.m. – 12:50 p.m.

Textbook: Hill, C. W. L. International Business: Competing in the Global

Marketplace (13th Ed.), 2021, New York: McGraw-Hill Education

Other reading materials

(The course packet is available in the POD center at the Student Union
Building)

Business cases can be purchased from Harvard Business Publishing

Online (https://hbr.org/store/case-studies).

Course Content: This course provides students with a practical and comprehensive
understanding of the management of the multinational corporations
(MNCs). In this course, students will (1) learn about international
business strategy and organization, and (2) gain the ability to deal with
the various problems in managing business operations internationally.
By taking this course, students will gain the fundamental knowledge of
international management, and develop their global perspective to
become a future ethical business leader in the global marketplace

Grading: Class participation 5%

Mid-term exam 30%
Final exam 35%
Group case presentation 10%
Two case write-ups @ 5 points each 10%
Group Term-Paper 10%
--------
100%

Policy: All written assignments must be submitted by the due dates, and late
reports will not be graded.

1
Group case
presentation: Three to six students as a group should present a business case on the
date when it is scheduled to be discussed in class. A case will be
assigned to each group. After the presentation, the group should upload
their presentation file as the final report to the cyber classroom
(LearnUs) on the same date.

Two case write-ups: Students are required to turn in two case write-ups in this class. He/she
should choose two cases that are not assigned to their group for the
group presentation. The case report should be no more than five
typewritten double-spaced pages excluding supporting materials. The
student should upload the report file to LearnUs by the date we will
discuss the case.

Group project: A paper will be written by a group of students. Each group will select a
global industry to conduct research covering the relevant issues on
international management. The group can choose any global industry.
Good examples include automobiles, computers, telecommunications, e-
commerce, semiconductors, consumer electronics, and pharmaceuticals.
The project should investigate how incumbent firms conduct their
international business in the industry and draw useful managerial
implications from its findings. Papers must be typewritten and double-
spaced, with about 15 pages in length, excluding supporting materials.
Each group is expected to present its paper for 20 minutes near the end
of the course. The proposal for the group project should be submitted to
LearnUs no later than April 12. The group is also required to upload the
presentation file and final report file to LearnUs by the due date.

CLASS SCHEDULE

3/6 (Mon) Introduction and Chapter 1 Globalization

3/8 (Wed) Chapter 1 Globalization (continued)

3/13(Mon) Chapter 1 Globalization (continued)

Minguet, L., E. Caride, T. Yamaguchi, and S, Tedjarati, 2014. Voices

from the front lines: four leaders on cross border challenges they have
faced, Harvard Business Review, September, pp. 77-82.
------------------------ # 1

3/15(Wed) Chapter 8 Foreign direct investment

3/20 (Mon) Chapter 8 Foreign direct investment (continued)

3/22 (Wed) Chapter 8 Foreign direct investment (continued)

2
3/27 (Mon) Chapter 8 Foreign direct investment (continued)

Ichii, S., S. Hattori and D. Michael. 2012. How to win emerging

markets: lessons from Japan, Harvard Business Review, May, pp. 126-
130. ---- # 2

3/29 (Wed) Chapter 13 The strategy of international business

4/3 (Mon) Chapter 13 The strategy of international business (continued)

Levitt, T. 1983. The globalization of markets. Harvard Business Review,

May/June, pp. 92-102. -------------------------------------------------------- #
3

4/5 (Wed) Chapter 13 The strategy of international business (continued)

4/10 (Mon) Chapter 13 The strategy of international business (continued)

Case 1: What Business is in Zara? (Ivey Publishing Case #

W15431)

4/12 (Wed) Chapter 13 The strategy of international business (continued)

Friedrich, J., A. Noam, and E. Ofek. 2014. Right up the middle: how
Israeli firms go global, Harvard Business Review, May, pp. 113-117. - #
4

Due: Group Project Proposal

4/17 (Mon) Chapter 14 The organization of international business

Case 2: Nestle SA: The Nescafe Plan in China

(Ivey Publishing Case # W1536-PDF-ENG)

4/19 (Wed) Chapter 14 The organization of international business (continued)

4/24, 4/26 Midterm exam

5/1 (Mon) Chapter 14 The organization of international business (continued)

5/3 (Wed) Chapter 14 The organization of international business (continued)

Meyer, Erin. 2017. Being the boss in Brussels, Boston, and Beijing,
Harvard Business Review, July-August, pp. 70-77. ---------------------- #
5

5/8 (Mon) Chapter 14 The organization of international business (continued)

3
 Bartlett, C. and S. Ghoshal, 1990. Matrix management: not a structure, a
frame of mind. Harvard Business Review, July-August, pp. 138-145. # 6

5/10 (Wed) Chapter 14 The organization of international business (continued)

5/15 (Mon) Chapter 15 Entering developed and emerging markets

Case 3: Kent Chemical: Organizing for International Growth

(HBS Case # 4409-PDF-ENG)

5/17 (Wed) Chapter 15 Entering developed and emerging markets (continued)

5/22 (Mon) Chapter 15 Entering developed and emerging markets (continued)

5/24 (Wed) Chapter 15 Entering developed and emerging markets (continued)

Villena, V. H. and D. A. Gioia. 2020. A more sustainable supply chain,

Harvard Business Review, March-April, pp. 84-93. ---------------------- #
7

Case 4: Foxconn Technology Group: Acquiring Sharp to Move

Up the Value Chain (Ivey Publishing Case # W19260)

5/29 (Mon) Chapter 19 Global human resource management

Unruh, G. C. and Á. Cabrera. 2013. Join the global elite, Harvard

Business Review, 91(5), p135-139. ----------------------------------------- #
8

Doz, Y., J. Santos, and P. J. Williamson. 2003. The new global game:
how your company can win in the knowledge economy In Transnational
management: Text, cases, and readings in cross-border management, 4th
Edition, Boston: McGraw-Hill, pp. 832-839. ----------------------------- # 9

5/31 (Wed) Group project presentation

6/5 (Mon) Group project presentation

6/7 (Wed) Group project presentation

6/12,6/14 Final Exam