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Alfito Hadi Kasanegara - TASK 1

The document summarizes a research paper on green marketing and its impact on customer satisfaction and loyalty in a business-to-business context. It outlines the paper's framework, hypotheses, research gap, objectives to replicate the study focusing on The Body Shop's green marketing. It discusses the respondent criteria, statistical method, data on Tangerang population, and key information on The Body Shop's Instagram and taglines regarding its natural products and bottle recycling initiative.

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Alfito Hadi Kasanegara
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62 views4 pages

Alfito Hadi Kasanegara - TASK 1

The document summarizes a research paper on green marketing and its impact on customer satisfaction and loyalty in a business-to-business context. It outlines the paper's framework, hypotheses, research gap, objectives to replicate the study focusing on The Body Shop's green marketing. It discusses the respondent criteria, statistical method, data on Tangerang population, and key information on The Body Shop's Instagram and taglines regarding its natural products and bottle recycling initiative.

Uploaded by

Alfito Hadi Kasanegara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Alfito Hadi Kasanegara

202060139

METODE PENELITIAN PEMASARAN LANJUTAN

TASK 1

- Judul Jurnal : Green marketing as an environmental practice: The impact on green


satisfaction and green loyalty in a business-to-business context
Penulis: Cees J. Gelderman, Jos Schijns, Wim Lambrechts, Simon Vijgen
Tahun : 2021
Link Jurnal : https://doi.org/10.1002/bse.2732

- Kerangka:

- Hipotesa
H1. Green customer satisfaction has a positive effect on the green customer loyalty of
professional buyers in a B2B setting.
H2. Green product quality has a positive effect on the green customer satisfaction of
professional buyers in a B2B setting.
H3. Green product price has a positive effect on the green satisfaction of professional
buyers in a B2B setting.
H4. Green corporate image has a positive effect on the green customer satisfaction of
professional buyers in a B2B setting.
H5. Salesperson's green expertise has a positive effect on the green customer satisfaction
of professional buyers in a B2B setting.
- Research gap : Replikasi

- Objek : Green Marketing The Body Shop

- Kriteria Responden :
Gender (Male/Female)
Age (18-60)
Education (School/Bachelors/Masters/PhD)
Yang pernah membeli produk The Body Shop

- Metode Statistik : Smart PLS

- Penggunaan produk merk The Body Shop

- Data
Jumlah Data Penduduk Tangerang Kota,

Sumber: https://databoks.katadata.co.id/datapublish/2021/09/13/jumlah-penduduk-kota-
tangerang-189-juta-jiwa-pada-2020
Instagram The Body Shop

Sumber: (Instagram The Body Shop, 2023)

Keunggulan dari produk perawatan tubuh The Body Shop, Keunggulan dari produk
perawatan tubuh The Body Shop adalah menggunakan zat herbal yang aman bagi kulit
dan tubuh. Sejak 41 tahun berdiri, The Body Shop selalu menekankan dukungan terhadap
berbagai macam isu yang beredar di seluruh dunia. Salah satu slogan yang paling populer
dari The Body Shop adalah Against Animal Testing
Sumber : https://www.thebodyshop.co.id/blog/tampil-cantik-dengan-produk-perawatan-
alami-dari-the-body-shop#:~:text=Keunggulan%20dari%20produk%20perawatan
%20tubuh,yang%20beredar%20di%20seluruh%20dunia.
.
Tagline Bring Back Our Bottle

Sumber: https://www.thebodyshop.co.id/stories/bring-back-our-bottle?
gclid=Cj0KCQjwwtWgBhDhARIsAEMcxeCGPy125_LoeH7fF8O8fgk2w0kzhyD-
G9ObybnUPkYWSEiHSakNPCUaAjFCEALw_wcB&gclsrc=aw.ds

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