GROUP 1: NETSPIRE

PRESTADO, ARVIN BRYAN, S.

CAMACHO, JOHN PATRICK
FRUGAL, CYRIL
LATIC, MAE ANN
LOPEZ, GILLIAN KHLOE
PABUNAN, BENIGNO
SALIBIO, JANE
SY, ALDRAE ALECX

Name of the Business:

NETSPIRE
Description:
NETSPIRE provides various digital marketing service/s such video editing, blog posts and writing,
newsletters, emails, digital posters, etc. NETSPIRE support businesses to their marketing needs and connect
potential customers thru digital marketing campaigns and ads.

Business Logo:

Location of the business:

NETSPIRE is a digital marketing service firm created via flexible work time and space. And thus
our company will operate its first projects via home. Since our target market are being catered thru digital
platform.

Mission:
 To provide outstanding quality of service/s to our clients by delivering our digital marketing
expertise in providing competent digital marketing solutions as we take into action and create requirements
and demands of the clients.

Vision:
We vision to become the most trusted agency who offers digital marketing services who delivers
growth and measurable solution to employees, clients, and management.

Objectives:
NETSPIRE aim to provide best and quality service to our clients, to meet the desired result of video
editing, posters, newsletters and whatever else is needed for their business and even for office works.
 Chapter 2:

Introduction
This chapter discuss the type of organization and policies that Netspire used in conducting the
feasibility of the business.
Business Form
Netspire is a limited liability partnership (LLP) operates like a general partnership, with all partners
actively managing the business, but it limits the liability for one another's actions in which owners are
sharing assets and liabilities through joint venture of this digitally marketed service that we offer to the
other business organization.

Capital Contribution
As the type of business is partnership form under limited liability partnership. Partners are sharing
some assets, machineries and equipment’s, and responsibilities in the organization. Under this capital
contribution partners are expected to share some cash on hand in which will be used in availing premium
system software application accounts and registering the business to the host country. Also partners’ capital
also used as cash reserves and subject to amortized buy the organization.

Organizational Structure

General
Manager

Admin HR
Manager Manager

Video Creative Poster Newsletter Social Media

Editor Writer Maker Email Staff Personnel
Job Description and Job Specification

 GENERAL MANAGER - is the one who is responsible for identifying trends, planning and
preparing for marketing campaigns and analyzing metrics that helps to promote a company’s brand,
products and services.
 ADMIN MANAGER- also known as Head administrator or Office Manager, they are the one who
is in charge for the administration and general workflows—like supervising staff such as training
and developing procedures to make a workplace more efficient and effective.
 HR MANAGER- they are the one(s) who also called as Internet Marketer under Digital Marketing.
Their main objective is to boost company’s online branding and enhance the overall experience of
the employees.
 VIDEO EDITOR- is responsible for reviewing audio, visual and organizing clips into a cohesive
unit. They make sure to properly review the finished product.
 CREATIVE WRITER- they are the one who helps the business stand out from the rest of its
competitor. Their main goal is to provide a creative writes, develops and publish an excellent
content.
 POSTER MAKER- is the one who creates graphics including logos, layouts and photos that
includes the entire process of defining requirements
 GRAPHIC DESIGNERS- they are the one who creates a visual concepts to communicate
information such as billboards to packaging, logos and marketing materials. They use the main
elements like shapes, colors, typography and more that helps to attract audience
 NEWSLETTER EMAIL STAFF- they are responsible for creating and monitoring a wide variety
of email marketing campaigns, building HTML email templates. They ensured the design and
layouts of emails as user friendly.
 SOCIAL MEDIA PERSONNEL- their main goal is to create a brand’s media strategy and publish
content on all social media platform such as Facebook, twitter and Instagram that helps to promotes
and build brand awareness.

Orientation & Training Program

Presentations, videos, and question-and-answer sessions are used by HR and corporate leadership
to disseminate information. Netspire allocates time for each of our executives to meet new workers,
introduce themselves, and explain their duties within the company on a regular basis.
Netspire should ideally undertake employee orientation within the first several days of an individual's
employment.

Employee orientation often comprises the following:

 About the company: An orientation that covers themes relating to the company's mission, vision,
and objectives.
 What the firm focuses on is referred to as its niche.
 Workplace ethics: Internal company process
 Work orientation: A customized orientation that covers themes related to a new employee's job.
 Orientation kit: It comprises a policy/procedure manual, benefits, holidays, and numerous forms,
among other things.
TRAINING:
A learning process that entails the acquisition of skills, concepts, rules, or attitudes in order to improve the
performance of our employees.

TRAINING OBJECTIVES

Digital To advance their careers and remain relevant. To constantly update and learn about
marketing Google Ads, social media marketing, SEO, and other topics.

Social media Develop actual experience and knowledge of social media marketing platforms such
marketing as Facebook, LinkedIn, Snapchat, YouTube, and Instagram. Experts in the field of
social strategy, research, and content can provide you with relevant and in-depth
expertise.

Interpersonal Most employees work as part of a team, and their job effectiveness is determined by
skills training their ability to effectively engage with their coworkers. Employees benefit from
interpersonal skills training as they improve their communication abilities.

Problem‐solving
training Before you can solve an issue, you must first understand the process of diagnosing and
organizing it. Apply and integrate creative problem-solving tools, techniques, and
tactics. Effectively evaluate, choose, and execute the best possible option. Make a plan
of action for dealing with future issues.

Compensation & Benefits

The Philippine Labor Code, also known as Presidential Decree No. 442, regulates all employee-
employer relationships, as well as their rights and obligations. Payroll Salary Compensation and Benefits
in the Philippines, as specified by the Philippine Labor Code and any applicable laws.

Thus Netspire Compensate its employees based on the monthly and period of accomplishment of
time they accomplished their task. Minimum wages plus project bonus will be added to their weekly salary.

Ex. Weekly salary computation for video editor personnel who finished 4 video edits with length of 30-150
seconds of ad.

Monthly fixed salary 537*20days 10,740

Project accomplished work 150*20days 3,000
Total Salary 13,740
Note: PAW varies depends on the work type and the difficulty of the task assigned. (150 is the extra
payment for the task assigned.)
Overview of Wages and Wage-Related Benefits

 The regional and/or sector minimum pay

 Overtime pays and holiday compensation for labor done on holidays or rest days
 Parental leave (Maternity, Paternity and Solo parent leaves)
 Overtime compensation for working more than 8 hours
 Service Incentive Leave (5 vacation days per year of service)
 13th month
 Additional Leaves
 Separation pays

Matrix of salaries and wages and total payroll expense

Compensation for Work Done on:

 A Regular Day (monthly rate x number of months in a year (12) / total working days in a year)
 A Special Occasion (130% x basic daily rate)
 A Special Day that also happens to be a scheduled Rest Day (150% x basic daily rate)
 A Normal Holiday (200% x basic daily rate)
 A regular holiday that also serves as a scheduled day of rest (260% x basic daily rate)

Management Policies, System and Strategies

Management Policies, System and Strategies

 Policy

Our policy applies to the client’s personal information that we collect in order to provide with the excellent
products and services. By using the Netspire website or by providing your personal information, you agree
to the practices described in this Privacy Policy. If you do not agree to this privacy policy, please do not
use the Netspire website or provide personally identifiable information.

Netspire collects and uses personal data only to the extent necessary for the purposes for which it was
collected. Netspire may use your personal information for some or all of the following purposes:

Customer Service - Provides customer service, including responding to inquiries, complaints, and general
feedback regarding our services. Customer service may be provided through various forms of
communication such as email, letters, phone calls and online chat capabilities.
Customer Retention – To be more actively involved in our services.

Website - To enhance and personalize your website experience with information such as account login
information, technical computer information, and previous website usage information.

Marketing Communications – Send marketing communications if the client agree to receive such
communications (including information about Netspire, its services and promotions). These can be shared
electronically (SMS, email, online advertising, etc.) and by mail.

 System and Strategies

Most of the developed countries are on social media. The access and reach for many people are on social
media. Setting up a social media account doesn't cost any money. But if you want to boost it and extend
your reach, you can always invest in paid or sponsored posts. People spend more time on social media each
year. On the other hand, don't think that social media marketing is about walking in the park. It takes careful
planning and execution to put together. Also identify which social media platform is suitable for your
business setup. B2B works on Twitter or LinkedIn, but for B2C Facebook, Snapchat and Pinterest are the
best options.

Netspire is aiming to provide the best for our clients in terms of digital marketing service/s such video
editing, blog posts and writing, newsletters, emails, digital posters, etc. Also content marketing helps our
clients to grow sales, save money, and attract loyal customers. The old-fashioned marketing era, when self-
serving brand messages were broadcast to the masses, is over. In the era of inbound marketing, brands need
to create valuable content to attract their audience. Brands should only attempt a transformation if a level
of trust is established.

Employee Code of Conduct

EMPLOYEE CODE OF CONDUCT

 Integrity
Stands for honesty, openness and transparency in practices and in reporting
 Objectivity
Imposes the obligation on all members to be fair, impartial and intellectually honest.
 Professional competence
Establish the standard of behavior expected of a professional accountant (PA) and it reflects
the profession's recognition of its public interest responsibility.
  Confidentiality
Protect the confidentiality of any professional or personal information about persons served
professionally or participants involved in project or task activities and may disclose confidential
information only when doing so is necessary to protect the welfare of the project.
 Communication Professionalism
Actions bring respect for and trust in the communication profession. Communicate
accurate information and promptly correct any errors. Obey laws and public policies; if
violate any law or public policy, act promptly to correct the situation.

Case of Disciplinary Action for employees

Case of Disciplinary Action for Employees:

An employee who violates any of the following regulations may face sanctions ranging from a
formal written warning to termination.
 Insubordination or refusal to follow directions from the employer, unless the instructions are
harmful to the employee's safety and health.
 Conduct described below:
o Conduct that is immoral or obscene.
o Felony Conviction
o Conviction of a misdemeanor involving moral turpitude while an employee of Netspire
 Falsification of personnel records, salary reports, or other Netspire documents with the intent to
deceive.
 Treatment of another employee that is abusive, threatening, or coercive.

The following guidelines are to be used when determining the most appropriate and effective type
of disciplinary action:

 Each violation of a work habit or failure to perform must be scrutinized and judged on an individual
basis, depending on the circumstances.
 For each violation, the least severe action should be taken, with the major focus being on the
resolution of the offense.
 Continued violations of work habits or poor performance may warrant more gradual and stern
discipline, up to and including firing.
 The supervisor must examine the following elements while deciding the appropriate course of
disciplinary action to produce a positive change in behavior:
A. The gravity of the offense and the circumstances surrounding it;
B. The amount of time since the most recent infraction or disciplinary action;
C. Attempts to inform an employee of an issue through counseling;
D. The employee's impact and the repercussions for other workers;
E. Objective documentation is available to back up the activity.
Violation of corresponding sanctions

Violation: Using Foul Language (Abusive, Sexual, Curse)

Sanction
1st - Written Warning
2nd - 3 Days Suspension
3rd - 7 days Suspension
Violation: Failing to engage (Co-workers/Clients)
Sanction:
1st - Verbal Warning
2nd - Warning for dismissal + 3 days suspension
3rd - Dismissal
Violation: Revenge to clients
Sanction:
1st - written warning
2nd - 1 week suspension
3rd - Dismissal
Violation: Requesting for salary increase from client
Sanction
1st - Written warning
2nd – Dismissal
Violation: Poaching the clients
Sanction:
Dismissal