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Archit Uniyal: Digital Marketing Specialist

Archit Uniya is a digital marketing specialist with 3 years of experience in SEO, content creation, social media marketing, and analytics. He has worked at Markovate as a digital marketing specialist developing landing pages and managing all marketing channels. Prior to that, he was a senior SEO executive at Eiliana optimizing websites and implementing SEO strategies. His skills include technical and on-page SEO, copywriting, communication, and content creation. He has a bachelor's degree in technology.

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71 views

Archit Uniyal: Digital Marketing Specialist

Archit Uniya is a digital marketing specialist with 3 years of experience in SEO, content creation, social media marketing, and analytics. He has worked at Markovate as a digital marketing specialist developing landing pages and managing all marketing channels. Prior to that, he was a senior SEO executive at Eiliana optimizing websites and implementing SEO strategies. His skills include technical and on-page SEO, copywriting, communication, and content creation. He has a bachelor's degree in technology.

Uploaded by

archit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ARCHIT

UNIYAL
DIGITAL MARKETING SPECIALIST

I am a professional Digital Marketing Specialist


with 3 years of experience in effective online
marketing and optimization. Strong creative and
analytical skills. Team player with an eye for
details.

+91 8218694214

[email protected]

Dehradun, India

writaway.com
EXPERIENCE
DM SPECIALIST Markovate
(Aug 2022 - Present)

Developed and maintained landing pages using DIVI integrated with Wordpress.
Managed all marketing channels including social media, web stories, blogs, PR, guest post, link insertions, listicles, etc.
Conducted keyword research to identify potential opportunities for content optimization.
Drew marketing insights using tools like Clarity, Mouseflow, GSC & GA4.
Curated lists of actionable items to improve conversion from the derived insights.
Worked closely with the graphic design team to optimize user engagement by implementing UI/UX changes.
Developed and implemented multiple SEO strategies to improve keyword rankings and drive traffic.
Closely analyzed ranking patterns and traffic with the help of tools such as SERPRobot, Ahref, Semrush and etc.
Analyzed website performance using tools like Google Analytics and Search Console.
Conducted technical audits to identify and resolve issues that may negatively impact the website including Core web
vitals, page speed, image optimization, AMP pages, etc.
Creating and optimizing on-page content, including meta tags, headers, and copy.
Delivered progress reports that showcase SEO & marketing performance and progress to management.

SENIOR SEO EXECUTIVE Eiliana - Freelancing World


(Dec 2021 - Aug 2022)

Reviewed and optimized websites to improve keyword targeting URL strategies, website architecture and
content.
Utilized search engine optimization and emphasized the importance of link building. Experience using SEO tools
such as Ahrefs, Semrush, Google Search Console, Google Keyword Planner, and Google Analytics.
Knowledge of different digital marketing channels, including display advertising, guest posts, link insertion, and
influencer marketing
Lead generation through various social media channels
Created and implemented SEO strategies
Executed/managed strategies for content development in coordination with SEO goals

SEO EXECUTIVE Shoviv Software


(July 2020 - Dec 2021)

Conducting on-site and off-site analysis


Using programs such as Google Analytics to compile regular performance reports Assisting the content team in

the creation of high-quality, informative SEO content Develop optimization strategies that increase the

company's search engine results rankings


Research SEO keywords to use throughout the company's website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts Collaborate with others within the

marketing department to manage SEO strategy Write compelling and high-quality website content, including

blog posts and page descriptions


Update content and website links for maximum optimization and search engine
SKILLS
Technical SEO Copy Writing Communication

On-page optimization Conversion Optimization Content Creation

Off-page optimization Adaptability Analysis

EDUCATION

BACHELOR OF TECHNOLOGY | DIT University, Dehradun


Aug 2015 - Oct 2019

FUNDAMENTALS OF DIGITAL MARKETING | Google Digital Garage


Mar 2020 - April 2020

INTEREST
Yoga

Sports

Music

Trekking

LANGUAGES
ENGLIS
H HINDI

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