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Empowerment Technologies: Learning Activity Sheet

This document provides background information and instructions for learners on measuring website traffic and statistics. It discusses monitoring site statistics on different platforms like Facebook and Google Analytics. Facebook Insights provides in-depth analytics on metrics like page views, likes, reach and followers. Google Analytics also tracks website traffic and reports on visitors, areas of interest and ways to improve the site. Learners are given activities to answer questions about website statistics and find words in a word search related to traffic monitoring.

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Irene Daus
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91 views

Empowerment Technologies: Learning Activity Sheet

This document provides background information and instructions for learners on measuring website traffic and statistics. It discusses monitoring site statistics on different platforms like Facebook and Google Analytics. Facebook Insights provides in-depth analytics on metrics like page views, likes, reach and followers. Google Analytics also tracks website traffic and reports on visitors, areas of interest and ways to improve the site. Learners are given activities to answer questions about website statistics and find words in a word search related to traffic monitoring.

Uploaded by

Irene Daus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 7

EMPOWERMENT TECHNOLOGIES

Name: __________________________ Grade level:


_____________
Section: _________________________ Date: __________________

LEARNING ACTIVITY SHEET


ICT PROJECT PUBLICATION AND STATISTICS
Background information for learners
Web Traffic
Just like a traffic on a highway which refers to the number of cars traveling down the road,
web traffic is the number of web users who travel to any given website. Each person who
logs on to a website is recorded as a visit or session, with a starting and ending point. This is
a common way to measure success of your website and online business effectiveness at
attracting an audience.

Monitoring Site Statistics on Different Platforms

You can find out how many people are interacting with your website. There are many tools
that you can use to measure the success of content on your website.

1. Facebook
Running a Facebook business page can help your reach and connect with your existing
and potential customers. And this is one of the inexpensive ways to promote your
business online.

To access Facebook Page Insights, go to your Facebook Page and click Insights tab in the
top menu.

Facebook Page Insights gives you a detailed analytics for your Facebook Page, so you
can track what works, learn how people interact with your content, and improve your
results over time.

Facebook Page Insights TAB will give you more in-depth statistics.

Overview: Overview gives you a bird’s-eye view of everything that’s happening in your
Facebook Page.
The Overview is broken down into different sections, starting with the Page Summary. Here,
you’ll see a set of graphs with top-level metrics for a number of categories:

Actions on Page- refers to the number of times people clicked Action Button.
Page views- refers to the total views of your Facebook Page, including by people not logged
into Facebook.

Page Previews- refers to the number of times people hovered their mouse over your page
information to see a preview of your page.

Page Likes- refers to the number of new likes.


Post reach- refers to the number of people who saw your posts at least once.

Page followers- refers to the number of organic page follow, paid page follows and
unfollows

2. Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website
traffic, currently as a platform inside the Google Marketing Platform brand.
Benefits of Website Analytics & Tracking
Here are some benefits of advanced website analytics.
1. Know the visitors of the site.
2. Know exactly what the customers are looking for.
3. See what area customers are losing.
4. Find out how to improve the website.
5. Measure the success of other marketing activities and see the match rate rise.

Learning Competencies
Integrate rich multimedia content in design and development to best enhance the user
experience and deliver content of an ICT Project for Social Change

Develop a working prototype of an ICT Project for Social Change. (Quarter 2, Week 4)

Let’s start!
Hello learners. Please sign the learning agreement before answering the different
activities. ENJOY!
LEARNING CONTRACT
AGREEMENT: I hereby accept the responsibility to finish the activity package and submit it to my
teacher (_________________________________) on (____________________________).
________________________________________ ____________________
Name of the student over Printed Name Date
LEARNING ACTIVITY 1: Answer me!
Directions: In a separate sheet of paper, answer the following questions. Your Output will be
part of your portfolio.

1. What are the other ways of getting website statistics?

2. What are the advantages of analyzing website statistics?


LEARNING ACTIVITY 2: FIND AND SHADE!
Directions: Find and shade the words below in the word search grid. Look for them in all
directions.

Note: In this activity you may use light color of marker in shading the words.

Reflection
 I learned that ___________________________________________________
____________________________________________________________________

 I enjoyed most on _______________________________________________


____________________________________________________________________

 I want to learn more _____________________________________________


____________________________________________________________________

Reference/s:

BOOK:

IT Works, Inc.2016. Empowerment Technologies. First Edition. Rex Bookstore Inc.

“The beginner’s guide to facebook analytics”. Hootsuite.com


https://blog.hootsuite.com/facebook-analytics-insights-beginners-guide/
(Update January 20, 2020) (accessed date: June 3, 2020)

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