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E-Commerce Chapter 1

The document discusses trends in e-commerce including the expansion of mobile, social, and local commerce platforms. It defines e-commerce as commercial transactions conducted over the internet or mobile apps involving the exchange of money or value between organizations or individuals. E-business refers to digital processes within a firm not involving external commercial transactions. The document explains that studying e-commerce is important because it brings fundamental changes to commerce through its unique features of ubiquity, global reach, universal standards, information richness, interactivity, information density, personalization, and social technologies.

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45 views

E-Commerce Chapter 1

The document discusses trends in e-commerce including the expansion of mobile, social, and local commerce platforms. It defines e-commerce as commercial transactions conducted over the internet or mobile apps involving the exchange of money or value between organizations or individuals. E-business refers to digital processes within a firm not involving external commercial transactions. The document explains that studying e-commerce is important because it brings fundamental changes to commerce through its unique features of ubiquity, global reach, universal standards, information richness, interactivity, information density, personalization, and social technologies.

Uploaded by

Gabie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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E-COMMERCE

Business. Technology. Society

Chapter 1: The Revolution is Just Beginning

E-commerce Trends
 Expansion of social, local, and mobile e-commerce
 Mobile platform begins to rival PC platform
 E-books gain wide acceptance
 Continued growth of user-generated content
 Continued growth of cloud computing
 Explosive growth in “Big Data”

What is E-commerce?
 The use of Internet, web, and mobile apps to transact business
 Digitally enabled commercial transactions between and among organizations and
individuals
 Commercial transactions include the exchange of money or value across
organizational boundaries, in exchange for goods, and services

What is E-business?
 Digital enabling of transactions and processes within a firm, involving information
systems under the firm’s control. For example, is the online inventory control
 Does not include commercial transactions involving an exchange of value across
organizational boundaries.

Why Study E-commerce?


 E-commerce technology is different and more powerful than previous
technologies
 E-commerce brings fundamental changes to commerce
 Traditional commerce:
a) Consumer as passive targets
b) Mass-marketing driven
c) Sales-force driven
d) Fixed prices
e) Information asymmetry

The Eight (8) Unique Features of E-commerce Technology


1) Ubiquity
- Available everywhere at all times
a) Traditional commerce is about a marketplace
b) E-commerce creates a marketspace that liberates the market from physical
and time limitations
c) Ubiquity reduces transaction costs and costs of participating in the market
d) Reduces the cognitive energy, and mental effort to accomplish a task
E-COMMERCE
Business. Technology. Society

2) Global Reach
- Accomplished by e-commerce
a) Reach is measured by the number of customers
3) Universal Standards
a) Lowers market entry cost, enables easy price discovery, and network
externalities benefit consumers because everyone uses the same technology
b) Universal Standards such as XML, and HTML, help to integrate, aggregate,
and summarize information
4) Information Richness
- The amount of detail contained in a piece of textual, graphic, audio, or video
information
5) Interactivity
- A dialog that occurs between a human being and a computer program
6) Information Density
- The amount and quality of information available to consumers and merchants
alike
a) Price Transparency
b) Cost transparency
c) Price discrimination
7) Personalization
- The customization of products and/or services
8) Social technology
a) Users creating and sharing content on the web.

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