CPG and Retail
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Rising complexity of consumer behavior, social media impact, and immense competition are
challenging CPG firms in their efforts to expand in developed markets and enter emerging
ones. Netscribes provides insights for businesses in this space to answer specific questions
regarding expansion, entry, growth, and risks, enabling them to make strategic decisions.
We help our clients understand markets and customers well before entering or expanding in
various geographies. From preempting what works in which market in terms of products,
services, business models, and even distribution channels to have a better understanding of
the competition, we assist you in formulating strategies that are based on your strengths,
that fuel tangible business results.
Using reliable data and insights, we enable consumer-facing businesses sustain brand
momentum and maximize long-term customer value. Whether you need to leverage
emerging trends and changing consumer behavior or refocus innovation and organizational
strategies, we deliver the data and insights you need.
Solutions we offer
Consumer Purchase Journey: Uncover needs & triggers of purchase, information sources
and influencers, identify customer touchpoints, understand your brand’s perception and
positioning gaps, various drivers for choice of store, and more.
Market Insights: Perform competitive intelligence, market assessment, and sizing studies,
spot industry trends along with drivers and challenges for growth.
Brand health analysis: Dig deeper into your brand’s perception through studies like top-
of-mind awareness, consumption analysis, brand consideration drivers, and Net Promoter
Score.
Usage & Attitude: Find out reasons for category consumption, category expectations /
need gaps, reasons and purchase triggers, reasons to switch brands, for a reduction in
consumption, and decision makers or purchase influencers in the journey.
Segmentation: Perform various types of studies like need-based segmentation,
psychographic segmentation, demographic segmentation, and geographic segmentation.
Pricing Research: Understand what the best price estimation for new products, pricing mix
for product lines, and drivers for a brand premium.
Product or Service Testing: Discover the impact of introduction of new category or
brand variants, product mix or portfolio optimization, and market assessment for first-
mover advantage.
Emerging Market Analysis: Identify new opportunities using trend and demand analysis
to help you better prioritize and strategize for the future.
Market Assessment: Obtain continuous, integrated market insights on new markets in
terms of the opportunities and risks. Gain thought starters to make effective decisions.
Market Entry and Expansion: Formulate strategies that include details regarding pricing,
product portfolio, target customers, addressable market sizing and more.
Route-to-Market Strategy: Develop RTM strategies based on value chain analysis, cost
benefit analysis of options, goals for penetration, etc.
Consumer Intelligence: Understand your consumers and shoppers through their purchase
decisions and consumption habits by performing a spectrum of effective studies.
Social Media Analysis: Listen in on social media to understand customers and
competitors. We help monitor and analyze social media activities.
Competitive Intelligence: Gather relevant competitive insights to drive strategic
marketing, sales, product development, and innovation.
Concept Testing: Understanding the customers perceptions about different concepts and
ideas related to the pre-launch of any product or service.
Customer Satisfaction and Loyalty Analysis: It determines how happy customers are
with a company's products, services, and capabilities. Research shows that high satisfaction
leads to greater customer retention, higher lifetime value, and a stronger brand reputation.
Advertisement Testing (Pre and Post): To find the reach of advertisement and its
impact on the brand salience and image. The pre-campaign helps to analyze the Brand
recall, and brand image and the post-campaign helps to identify the impact of the ad on the
brand recall, brand image, ad recall, likes and dislikes of the ad, message persuade, ad
reach compared to the competitors (CCT)
Sectors we support
Consumer Packaged Retail & E-commerce Supply Chain & Consumer
Goods Logistics Technology
Clothing, Footwear Food, Beverage and Luxury Products
and Accessories Tobacco
Success stories
Product testing Managing brand Insight-driven lead Customer review
research for a global compliance across generation for a global analytics helps e-
alcohol brand online marketplaces for telecom provider commerce marketplace
a large CPG brand enhance shopping
experiences
Insights
[Report] Transforming [Infographic] Why Metaverse madness: [Report] Assessing the
cashierless retail quick is the next big Are consumers ready? impact of chip shortage
thing in e-commerce on consumer
electronics
Gain customer-centric intelligence to outdo your competitors with Netscribes
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