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Design Thinking Is For You: A Conversation

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39 views

Design Thinking Is For You: A Conversation

Uploaded by

Rajat Saxena
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Design Thinking is for you

a conversation
Invited Speakers:

Jeff Patton @jeffpatton



Jonathan Berger @jonathanpberger
!
Brought to you by:

Ari Font @quicola


!
SATURN, 2015 #DT4U
Outline
• Design Thinking 101

• Me? Yes you!

• Jeff

• Jonathan

• Conversation

• Is Design Thinking for you?


#DT4U #SATURN15
Design Thinking
“Design is not a product designers produce,
design is a process that designers facilitate”

–Leah Buley

#DT4U #SATURN15
Design Thinking

#DT4U #SATURN15
“Designers [...] don't try to search

for a solution until they have

determined the real problem,

and even then, instead of solving

that problem, they stop to consider

a wide range of potential solutions.

Only then will they finally converge

upon their proposal. This process is

called ‘design thinking.’”

—Don Norman

#DT4U #SATURN15
“Designers [...] don't try to search

for a solution until they have

determined the real problem,

and even then, instead of solving

that problem, they stop to consider

a wide range of potential solutions.

Only then will they finally converge

upon their proposal. This process is

called ‘design thinking.’”

—Don Norman

#DT4U #SATURN15
“Designers [...] don't try to search

for a solution until they have

determined the real problem,

and even then, instead of solving

that problem, they stop to consider

a wide range of potential solutions.

Only then will they finally converge

upon their proposal. This process is

called ‘design thinking.’”

—Don Norman

#DT4U #SATURN15
The 5 steps in Stanford’s Design Thinking Model
IBM Design Thinking Methods

Explore Evaluate

Understand Prototype

Design Thinking methods help you envision your user experience

10
IBM Design :: IBM Confidential :: ©2015 IBM Corporation
Design in the old days…
• Design: a phase
accomplished by specialists
who delivered “the design”

• Design process: black box

• Design process output:


wireframes & mockups

• Designer: disconnected from


development; hero that works
alone and saves the day

#DT4U #SATURN15
Design today…
• Design: a literacy (like
development) and a team
sport

• Design process: Design


Thinking

• Design process output:


understanding for user needs
& decisions

• Designer: somebody who


facilitates and engages other
disciplines in a participatory
process (Balanced Teams)
#DT4U #SATURN15
Uniform Dev Team

#DT4U #SATURN15
Balanced Team

#DT4U #SATURN15
by Henrik Kniberg

Traditional product development


Incremental delivery of functionality
#DT4U #SATURN15
by Henrik Kniberg

User-centric product development


Incremental delivery of value to the user
#DT4U #SATURN15
You
You
=
everybody

#DT4U #SATURN15
Design Thinking is for
everybody

#DT4U #SATURN15
• Product Managers

• Developers

• Architects

• Testers

• Designers

• Documentation folks

• Ballet dancers

• Students and teachers

• …
#DT4U #SATURN15
Jeff
Jeff Patton independent consultant,!
teacher and!
!
Agile coach !
@jeffpatton !
dedicated to the holistic design and
development of successful software
products
Dilbert speak for “I help companies build products that
suck less”

#DT4U #SATURN15
A must read!

#DT4U #SATURN15
Jeff Patton is not Adam Savage
Jonathan
Jonathan
Berger
!
@jonathanpberger

Design, code, pm!


!
~30 agile projects since 2008
Interested in agile practice
for design

#DT4U #SATURN15
The Conversation
!

#DT4U
When did you join the conversation?
&
Why is “DT is for everyone”
interesting to you?

#DT4U #SATURN15
Empathy ≠ Data
Imagine you’re Jane Goodall
do this not this
go where users are
go where users are
have conversations
talk to them about their work
watch them work
don’t let process get in the way
get out of the building,
way out of the building
make friends, because you won’t
want to disappoint your friends
Ateeq has an epiphany

I’ve  always  been  confident  I  can  tell  


you  precisely  what  users  do.      
But  it’s  not  un9l  today  that  I  realize  that  I  
could  never  tell  you  why!
Your best idea is never
your first
a design studio approach involves
the whole team in ideation

Design Studio Recipe: http://jpattonassociates.com/design-studio-recipe/


sketch ideas independently
sketch ideas independently
everyone shares their results
tell stories, discuss options
find the best ideas,
not the best artist
the best solutions
build on everyone’s ideas
Google Ventures Design Sprint Example:
https://www.youtube.com/watch?v=qvdO0G4uQgc
When did you join the conversation?
&
Why is “DT is for everyone”
interesting to you?

#DT4U #SATURN15
How are agile and DT
similar or different?

#DT4U #SATURN15
What do people oppose
or resist the most?

#DT4U #SATURN15
Any advice for
architects?

#DT4U #SATURN15
Who is it not for?

#DT4U #SATURN15
What are anti-patterns
(aka smells) from a DT
perspective?

#DT4U #SATURN15
What technique do you have in
your tool-belt that you’d like to
share and have people try out on
Monday?

#DT4U #SATURN15
Is DT for you?
!

<your Questions go here>

#DT4U #SATURN15
Thanks!
!

#DT4U
@jeffpatton

@jonathanpberger
@quicola

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