380 e December 2017 300 410 Master of Business Administration (MBA) Examination 5 ae . Med Semester (Ful Tie) 4 Master of Business Admin BANKING SERVICES AND MANAGEMENT ‘Administration (MBA) Examination ‘Time 3 Hours) md ir Semester (Tine) SANKING SERVICES AN nannceMent sine 3 Hours] temay tre questions om ee Mat oan te onan tet ctnpay (ae Mars 62 Seatan i METAS mene peaing to tm working of Baring Risk Weight Items Risk OF bance sheet exposure Caletate + 200s ‘ Boe JUNE, 2020 ie oe ya (FULL TIME) - Examination Se january 200 she tld he ttl veat MI TW Semester ar untat Sxk Exchae. Comte -gax Planning and Management pe AIA. Cost o intone Wax. yg, 009-2 ion A and any three Questions fom ag, spe follwing the Ieee a Questions form sation A om te Te te His taxable income 9. sco equat atk. Coy seen sr Newtek Sena tearm say to minimize tx ability Urough faudlen ay, 2 BEC a nme ton a 1. "Tox Basin i an illegal way 10 MITE O ancial situation in the moa octet now ue while Tax planning is provess ' 44, Dividend from indian Coy Tanner” Dicuss . A Tmereston Bank Depost terest taken for higher education and donaigg g. Income from busines in ) is dtc nv geome nee ; ecard inChin ctncome bt thes no definition ofthe term income! une, &. I 5. same car priest sede in come” Dias ‘ime: 3 Hours} Note: Attend any two AML questions et pcompony tings Enumerate genses whi ae allowed computing table prs ofa bain, anette + uate expense o lsses which ae not admissible? Peak Saving Section -B 5. Mr. Raj working ina Private sector company Calculate his taxable income from sis from the following information. BasicSalary RS. 000 Bonus Rs. 6,000 Dearness Allowance 12% and House rent allowance 20%. He and his empl; contributed 12% in recognized provident fund. He lives in rental house, rent of whi Rs. 500 per month. The employer paid Rs. 650 for his children's fees. Employer apps: a domestic servant and wages Rs. 500 per month were paid by him. Employer also: hhis medical bill worth Rs, 350, 6. Ms. Khushi is owner of four houses. Municipal valuations of these houses are’ Rs. “00 Rs. 1, 20,000 Rs. 54,000, and Rs. 36,000. First house is used for self-business, second ‘occupied for self-residence, third is occupied by her parents, and fourth is used by} friends. Find out annual values of the house properties. How it will be effect if Intere oan on second and fourth house is Rs, 50,000 and Rs. 1,90,000 respectively. 7. Ms. Manali purchased 400 Marker value per share on 100 bonus shares to her. hi Fate of & 60 per share to bonus shares and 150 ri uity shares of & 20 each for & 120 per share on Ist june 1 April 2001 2 100, On a8 September 2004 Company 8% Novenber, 208 the company issued 250 ight sass Wr On Ft August 2019 she transferred 250 original share" sto her sister. \ iphts shares @ 2190 per share ai199 wo Seed. 4 a aes ane 270 ssl the tl reaming share @ £40 Thesé shares were 14 w ‘yon "8 eo tars wt Phaamba Stock Exchange: Compute her toeable Capital gains rl ee dMtanagement fe a2 {Cost of inflation indexed for 2004 ~ 200 113; 2018 ~ 2019 = 230% Me bigy 22? ne 1 2019 - tree Questions {pe following ate the Incomes of Sti Hari Kumar fr the previous Yew Peay ee mm pte he ce fC a te rly resident anu! Nonresdieg snconne from house Properly in Srilanka deposited in a bank there. ©2000 “Agriculture income in Indore ¢50,000, i Peete of imcome from an Indian partnership fim € 65,000 the frm’s busi ited at Mhow (MP. India) ay resend irom Indian Company 315 000 company operation is contra from Ind interest on ark Deposit infapan Income from business in Japan bat maied from America. 2 25,000 Gift received form brothér Shri Om Kumar ® 1,00,000 in India p apes Ss Income earned in China and received there .2 50000 inkame” Discuss iy though fraudutene .ncil situation in the mose ‘redaction and donation company offering you an annual Packayze of € 12, 0,000, How will you do your tax ke poits of a business ig and calculate your tax lable 1 also mention all points which you assumeMAY 2020 M.B.A (FT) ‘xamination ve Semester ; sgaxianning and Management ‘Time; 3 Hours} a Ma ote tempt any to Qvetons rom Scion A and NY three quest 8 from 5 et ach question Carries 8 Masks. ‘ Section 5 y 1 cas any te tems out ie flowing according to the Provisions of Tncome a 5; 196. a i) Speclative Business i) Proft in ew of salary iy Tox on Agriculture Income iv) Not Ordinary Resident plain the provisos applicable for deduction, Rebate and Relief under Income Tay, 196 |, Explain the provisions income on presumption basis under Income tax Act 1961, «oan te sos tne wh deco en ong, om xp under Income tax Act 1961. oa Sesion 4 {Me Sant Kala ge lary oe. 2400 perm Sh a a tf 08 proba 1, Das Des thse ges os fe patti cen eo Ia He spewed ate 20" co) "by company guy rofl purpose, THe company ne ak ocr er company cared Mi ‘lrg he previo yeep 350 ote ser laterite pei le engaged a domestic servant whose salary is te Compute hence may rc Roe tainment of company’s customers on the policy of Rs, 50,000 on his ie s. 1.500 per month paid by the compe went Year 2019-2020, 2 Mrs. Kustm Ageawal isa law es Her income a March 2019 isa under nnd expenditure A/c forthe year endel® tt He sale deen rowdd wO Ty Se, (0) Re enoee rain aoe (9) He and is enporr tm ‘und @ 9% amounted to Rs. aosoen moncmeet ors = house occupied | ean ommegummtrmmss inn, a, seater rot ‘Snhnplos pret pet 201098 Std con, Sean ot at wh. ve Sa at en ‘rn ocr pope i Ble Wee proved ary neater Se “he cl satan ef ae. 6,00 pe apr moneys Papen th ey etn wae oa ope Tet. 240 Oot aarp wed abate on edn py ‘200 son wtn scare fs lero yr pitas hr cron es 35 2,201) R600 ws pl ‘met ten Bg eve 9000 es me ew ace ty fr faeces Yn 0818 —— > a2 br Usk Fata res ied 312 Mare on tena naan tort ye at an expedient foe sconsment Year ne joo" ae ce tm poten te aan he ‘come ad Expendtare Account — = « perce 2 cmantes 24866 Cowon srace 380 Gmertane me con a fone 20 Sennen Ser serum oo SReacmrnig Me nenarctcne; Cocweetgc, 20 ae feats 38 Mtoe 8 Wxon merce 58 SR tomate oo earocrrencge™ 7 Infect omen 2500 nop se ‘Sion om Some teloan Ment reo docatan och Fmt tr prtoct on tan Oa (0) Aree as aot ya Semen sry 1.60 | {ston 198 Stepan et Ypres a rn 12) forks. 130020 0s vena, ar expose Re 2 (2) ot te ogra yb ont ol 206 7.00 sd co ist Ft, 01, ann. he anon war ee ye neon 1) FOR WS Bink tnt 3 {tal orm pean 7080, (Spector 7500 ees by Ratna hay Ant () On15h Mod, 208 an gan ate aml apn eo) rte 220d pred sor 1500 ere 3043 (1m, (R267 (0 on 21718272). 140December 2017 0.4. (FrancalAdisr20N) Examingg ir Semester TAXPLANNING — cnn ome mantainea ty eve tas he va borne by the company 25: ren ‘The company atoney hare he aye the haliy orang te. 3,500 wer 5 100 coc wires the mart 15, ‘sp Venda Manta rebates. 6 Scat re {WHE ae 38 lang oer eet pupae, paris stats of on asesse determined for income ous eres ne va agrary amples. Tx pape, md Meet House (©) Fateg et ets. section 8 5. Nevins aia the mangeral he Delhi Cth Mil De as base ann eRan nn wcceaBeaaneoeeases ns3 wyse WU UuuuvugUYUuEe VUUEEUUUEY vy ges were made before P' 1 of the factory: motorcar for RS. 1,50,000, which ‘Additional Information Feared (1) Preliminary expen rod (2) shi Vaobha ahot himself manage’ wyious year he purchased 2 (3) During the pre ‘st Jan., 2017- was sold for Rs. 60,000 0" eral expenses Include the following + (i) Dofiation toa public hospital RS- 9,000. (i) Special advertising campaign undertaker placed recently in the market R5- 40,000. ion expenses RS. 8,000- (4) Ger wn in respect of new product (ii) Trade mark registra (iv) Subscription to Cement syndicate FS 600. (u)_ Insurance Premlum on heath of rPlovesS As. 4,000, {5) The item interest on loan Included Rs. 3,800 relating to ‘commission and stamp duty paid for raising loan. ciation fs Rs. 39,000 for the Pre ow how. vious year 2016-17 on tangible (6) Allowed depres ‘assets except technical kn Find out taxable Income from bus losing stock of finished cement RS. 85 and loss. sssessment year 2017-18, ssiness for the 2: tation of profit (000 is not included in comput sets during the previous year 2016-17: patel transferred the following 2s: 410,00,000 and spent Mr. Niles! 1 10th Sept., 2016 for RS. (4) Aresidential house was sold 0 as. 10,000 s transfer expenses. ps ase was ancestral ON Ast Apel, 2962 the marke value of the house was Rs. 60,000. (2) A building which was used i his own busin fe. 4 lakh and brokerage paid @ 2% on am ‘Value ofthe house was RS. 3 20,000 on 1st APri by him in 1987. residential plot was Sold on Ist June 2026 for Rs, 1,65,000. Rs. 3,000 on a ertisement and RS 2,000 for brokerage were pald fr i transaction. The pot was purchased by him in 3980 for Rs. 2,000, Rs, 8,000 were pald for roneny development charges and Rs. 5,000 for registration charges. (4) Profit on sale of an agrcutural (situated In & village, population 4,000) R5- 35,000, The land was In his oecupation forthe lst three Year (5) Me recelved Rs. 80,000 from sale of shares of @ company He eared profit we So,000, These shares were purchased on Ast July, 2008 and ‘sold by him pn 1-11-16 through National Stock Exchange and Securities Transaction T3* wr S00 has been paid Before transfer he received Rs. 3,860 dividend on these shares. ss was sold on 1st Dec., 2036 for fount of deal. The written down 2016. The house was occupled 3) Compute taxable income from capital gains. Cost Inflation Index wes 1125 f0r tronsfer Year 2016-17 and 100 for base year 1961-82. paae, io: Ba he te q on | "9 TE ae | : oe Ge Sy sce peter a RS. 9,000, i ts 7 pan a (0) Sry fer wring os ert atone eansce ser een rap (2) uty sora rece aenng Prnnent estos 6200 « semen % na ong, [BPC ston Demarest crepe sey 5.00 = = Rs. 8,000, te PP cman tom atercoreen 900 a rect on Sor pcan nice ee om 8 ‘idea Rs, 3,00, oe (6) Refund money bie nsrence Cararaton under monty bak Ply 30,000 a tee Bs mo ec a — aaa how, RM e167 any, |) neem m8 ' (20) Me. Yadaw received a cach gift of Rs. 51,000 trom his friend on 10th February, Gm tare fr te sav a - Fy eee 415¢ Aor, 1981 the market value ofthe ts | « « « ‘ ‘sown business, . "a8 sold on 1st Dec, 26% . (© 2% on amount of dal. The writen om (900 on 1 Apri! 2016. The house mas ect ea ‘8 June 2016 for Rs. 1,65,000. Rs. 3.0000 brokerage were pt for this transaction Te 980 for Rs. 32,000, Rs. 8,000 were psx "Rs. 5,000 for registration charges. ‘stuated in a vilage, population 4,000) Fs ation forthe last three years. + Of shares of @ company. He eamed prt irchased on 1st Jly, 2004 and sol bt {cBxchange and Secures Transaction 1% ‘ere recelved Rs. 3,880 cvidend ont i gains, Cost Inflation Index wes 1125 year 1981-62.g “se Yontitasone oll IN Dea 388 Master of Business Z DECENy E Time) ~ Examination itd Sem, me) pe = Hours] Product andy eester This paper has four Sec Bi section Bis of 20 man AR, © ‘dwar attempt any tye gAteDk | sore cases and itis com, za PUlsory, Seton SAS marks 1. An apparel marketer j 151 mak cach} is plannin category. Which brand deyeqe 8 © launch loo pektiNg brand name into a new product {@) Line Extension “Pment strategy is being ‘implemented? (@) Multi-brand (© Brand Extension (@ Rebranding ive advantage (&) Competitive advantage (©) Relying advantage (@) Connecting advantage 5 fa product lifecycle intoductory stage, marketing objective is to (@) create product awareness (0) maximize the market share (© defend market share and profits (@) reduce expenditure 4 Brand identity is the perspective of (@) Customer ©) Competitor (9 Company (@) None ofthese rand attributes associations that are chssified as | (@) Points of Parity (b) Points of Differentiation (© Points of Disparity (@) Points of Irrlevance ‘not unique but similar to some other brands are PTO.2 seation-B 3 ‘tempt ANY questions 20Marks 145 aysqsomthis tbe og ma, | ets Sncumer goo tae Sy sae asap avenge retin ny | cc sabe, bi wy en a may ‘oak = lifecycle? company contd 3 ex 1. “Acarpene rin offer wat of pointe ating sabotage Put onyx ooh sateey Fo the company Te rRasty carefully built and martared” Jt Pony fone: NY new bn nea om area pte at ee cone ee Od vale sid rf Fp wo rh i, etn nto sb von puss of 20 consume nat sear ee fr HORNPT I eingaten 8 Does branding hep in ataining competitive advantage? es, Bow? 69, Elaborate the application of Philip Koler’s eyes of product 10. Thwow lghton the variation in stag approach for consumer Product nina products Section © uetons 4 some ways to the company fr Meahpaste market ' “Attempt ANY 2 questions 20 Marks [210 mars, 11. laborae the bran awareness iearchyfor)aunchinga hand saniost and seis Tatlin the top ofthe mind awareness. | + suggest alternative positioning ta wht 12 Taking the case of any FMCG company ofan automobile co of YUE choice, discus following: {What have been added to the Product Mis? (2, hat Product/brands have Been droppei? Alvo decane whether the company Wiiited or unrelated Product Mix to off. 4. pesign an appropriate marketing ts 13, Discus the functions performed by branding for the conse What brand name Yousuggestforarange of igh bx lo reine psi targeted at diabetics as ells yee eee consumers? Justify your choice, Section -D 145 marke [1X15 marks} rend the case given below and answer the question given at Ne end of the ca aunching anew toothpaste \ Paka Lud is one ofthe success manufacturers of Pa materials Pate Li. jac The company has shown substan growths over the= aE . \ 3 388. company's growth is attributed ie ality of it XK in view the growin, market for consumer goods, the ot High duality ofits products. Keeping growing 1s 0P Management af the company decided to diversity into new * oothpaste moet MRS, Inthe Aft inn ¢ company is thinking of entering into the toothpaste market st instance, the company is thinking % ‘The company conducted an xtensive 5 i keting and a roe tensive survey for deciding appropriate marketing. an amine” ‘Stalegy for the company's new brandi of toothpaste. The survey revealed the Toothpaste is a hi ighly competitive market and is dominated by MNCs. 'ans are prone to dental diseases numers surveyed x Questions 1. Suggest some ways to the comy for generating new product ideas for entering the toothpaste market, iad oi i % Suggest alternative positioning bases which the ‘company can use. > Pesign an appropriate marketing strategy for faunching the new product.emo etesons of cae depot and gg oro appoint new Tales, Within elgg tein he nae tothe fel staff and after the contracts af a couple of terest in volatng the agreement. ‘ad budget has been set aside for a.394 December 2018 Master of Business Adi (MBA) Examination 1 Semester ) PRODUCT AND BRAND MANAGEMENT frme 3 Hours) , ex Note: Attempt any three questions trom Section A. Each question inthis section carve ‘Sections compulsory and cas 24 mart. Z Sexton A 4 Whatss brand equ? How can i Best dian roads, 2013 tty ferent rom Brand Personality? Suggest few strategies for glob sumer good {6 Analyze the folowing case and answer the questions [PRODUCT -FATLURE AND SUCCESS :AVISHKAR LIMITED Sontce: The Eeonomac Tae yeni ses mgs ot bed eros an tig. 160347 December 2017 Master of Business Administration (MBA) Examination seme ug pions ot mag ha PRODUCT AND BRAND WANAGEMENT ctu a et Td managment se nee str, on) i (i. rt 60 -Altompt any hae quistons tam Sscon A Each queso ‘omploor and caries 24 mats. todeivert ‘section & ‘efne the term rand Expan sslgnfcnes from asomers nd marketers vew (Ok How shoud Me opera isha? Section 8 (Case Study) cee McoONALD'S 480dnd even tenet MeDonald as t9 grow. Poses of MeDonalds, Wha ithe bra mage ofa December 2016 astro Business Aarinisvato” (MBA) Examination 11d Semester (Ful Tae) “AND BRAND MANAGEMENT Time 3 Hous) ‘ (ta, het pace yi eaten eran MGR ‘ ts compulsory and aries 24 a Se section A rocoat dou een meanest i 1. (@)_ What are te tations of 806 le ean, analysis for satege product mi 3 of your choice. a (ee an by Poduct Nx? Whatisthereaton between (>) atdoyumaonbr Protec a. isc the steps mcd in new prouctncting. WHE PECANS BF ob, we aunesing a ew produc? commune upon the signtcance of branding fOr CONSUME products keting enlrnment 9 ta Cae rf Tootnpast tobe nroduced By YOUF COMPANY, expan te ‘ome selection process that can be fofewed- cS “4. Ymnottings shoul be kept n mind by @company while planning 2 Brand Extension» Ra one af rand Exes 7 uss wh examples. 5. Wrte short notes on any two ofthe faowing: (2). Branding Strategies for Ontine Moke. (©) sand equity. (©) PLC Extension strategies. section B «6. Read the flowing case and answer the question given atthe end {THE BRAND DILEMIAA nage leader angie sa double-9e¢ one ‘hake o mark the yes tue, tsimoge ewe389 lays Be key Tat DECEMBER, te produ he meee aa ores Tage of Business Administration ) - Examination, 7 Third Semester savas coun, “nay ‘Consumer Behavior & Sales Management Src ie he dey jime -3 Hours] [fax Marks: 60 jot: Ths paper has our sections A,B, C,and D. Section Ais ofS marks worth I mark exh, sis tne ale of eee Section Bis of 20 marks. Attempt any four worthS marks each, Setion Cis of 20 marks, moti tbe make. “in ation, tempt any 2 questions worth of10 marks each and Section Dis of 15 marks, one or ce entering Tn, sonata 2 Ne Ss i compulsory fora. “yen eed EC) ones Reba? But ne USE rez thatthe crn, oe. eo nels Ee etre Sean grove Scenic 1. They are the shopkeepers who setup shops inthe markt plc fo eater to the nets of + ste Kumar "he lows mile cis oto chins or ste cane (2) creat evaute (6) What the brand pestoning that you woul sunges fr Eva ln ww ofthe target make by you Extensive buying haviour [@)Cretence buying behavior ‘ Pro. 460Section B pha how te flowin alin versus verblin 6 a Mecnsune bit. VES zor i aye the most influence on buying, Read and analyze both the cases and answer the questions: 1 ost or wives et ne ilo ok the questions sing examples. nflow Lt. -Hizing Salespeople 10 Explain ‘how motivation play a important let grow in sales career, Section-C (0 Wy isan opinion sdvetsement forthe (0 Avra canst in which information from advertisements ‘More influential than word-of-mouth? Sabie eto een lg rat ne 1. Whatimprovements do you suggesting proces flowed hy the company? se objecton ase bythe customer boat + fein ttn tg he hp tt 2 Was Suni Kuma ightin geting mart surveys doe by he ew salespersn? 12.Biphin ant ds oy beret ion poses proces for dstribution of placernent bo ‘ete pn non so ty nt othe es