Croatia Island

Island Travel App

Onboard a yacht and explore
famous Island gems of Croatia
via themed trips

Project Summary Target Audience

In this project, we will create and design a mobile Main audience of the application is people looking to
application for users that love nautical tourism. Our easily find vacation activities regarding charter trips on
client is the Croatian Tourist Board. Croatian coast that are pre-organized. The age range is
18-65 with a mid-upper purchasing power.

Specifications Objective
Client requires new mobile application with Croatian Since Croatia has over 1200 Islands in its Archipelago
Islands.
which are very rich in various attractions, objective of
List of Island with pictures, description, attractions
this project is to try to easily explore, book, get aboard,
Charter option with organized thematic trips
track, document and share your charter trips via fun and
Make application fun and rewarding and introduce rewarding mobile application.
gamefication

Roadmap

Research
We interviewed 8 potential users to better understand the challenges they
face when planning and going on a well-deserved vacation.

Some of the questions are as follows:

->How long does your vacation usually last?

->Do you often plan activities on vacation or are you spontaneous?

->Do you think that a mobile application for booking themed island trips is a good idea?

->What would you expect that application to have?

->Are you comfortable with online payment?

Key Insights

Persona
The respondents' annual Some have already used Most of them are not
vacation generally lasts mobile applications for strangers to online
bet ween 2 and 3 weeks booking apartments payment

They expect from the many of them rely on

application simplicity online research when
but also content for planning activities.
all essential
information about
excursions.

User Persona

JOSIP

Josi bout A
Age: 40
engi p is
dem neer wh a mech
St a t u s : M a r r ie d n o t a n d i n g o w o r k sa n i c a l
long b e e p
n on rojects hard o
: E n g in e e r t i m v a c . He n
Occupa t io n date e. As atio has
wan appr the n f o
v r
this t s to m aches catio a
o a
Income: 1800€ time ake , Jos n
boat . He lo the mos ip
Med ing an ves th t of
c a t io n: Ri j eka iterr d e e se
Lo anea njoy a,
n cu s
isine

Family and friends

Infuences

Colleagues
Social net work
Youtube and Television
Frustrations

Finds difficult to organize travels

Not sure about which locations to visit
Unfamiliar with traveling applications
Find affordable charter boat trips
Technology

A ndroid phone
W indows laptop
Smart watch
Online presence

Beeing able to book a trip via mobile application

oals

To spend less time organizing trips himself

To see recommendations based on past reviews
G

To quickly narrow his options

Concept

Information architecture

Forgot
password

Splash Selected
Login Home Islands
Screen Island
Trip
Payment
Confirmation

Signup Organized Selected

Trips Trip

Treasure
Profile Leaderboard
Hunt

Track
Menu My Trips
Ongoing

User journey map

Recommendation Finding/connecting Browsing and selection Payment Feedback

Josip would like to finally

enjoy his summer vacation.
He loves the sea and boat
trips. He has never gone on
an organized boat trip and Josip wants to find the ideal
User Goals

he likes the idea more and Josip wants to find and Josip wants to make the
more. Josip would like to install an application for destination for a trip. He is payment now to make sure Evaluation of the service
finally enjoy his summer charter tours to the Adriatic most interested in his seat is reserved
vacation. He loves the sea islands gastronomic topics
and boat trips. He has never
gone on an organized boat
trip and he likes the idea
more and more
Process and channels

F riends Mobile app Mobile app Mobile app Mobile app

Josip simply finds,

In a conversation with a downloads and installs the He quickly finds a pre-
friend, Josip found out that application through the arranged trip to three After choosing the desired
referral link of his friend who islands that lasts 4 days. He After the trip, the application
Process

there is a mobile application type of excursion, he makes requests an evaluation of

for booking charter boat is already using the likes the gastronomic offer a payment to the account
tours around the Croatian application. It goes through a as well as the beauty of the using his linked bank card the complete service
islands. simple registration process island and the vessel itself.
and connects a bank card as
a payment method.

- the application reports an

error during installation
- the application works
slowly

Problems

- the friend tells a lie

-Josip can't find his way
- failed payment

-he's never heard of the app around the interface

- too little information about -rating does not work
before, so he's suspicious
the tour

- failed registration

- lack of feedback from
-bank card connection failed previous charter participants
Expirience

Interest Admiration
Anticipation
Joy
Optimism
Ideas/Opportunities

Easy to find the application

on the store
Discount on the first tour

Benefits for each brought

Points on the account for the

registered user

Data coding and security

sake of apology Accumulating points in the
Advertising on social application

networks protection

for every feedback

Wireframes

9:30

9:30

Persona
L OGO
9:30

Sign u
LOGO Home
p
9:30

Email Tours
Sign i
n Food
and w
Passw ine
ord
Email
Creat Lorem
e acc
ount error ipsum dol
e o
Passw iure e t voluptas r sit amet.
o p S
ord dolor s molestia raesentium ed impedi
e s t
Allrea
dy ha volup . Qui quibu optio ut p ut modi
t s e
ve an
a ccoun odit c atem dolor dam ipsum rferendis
onseq e
t? Sign Reme uuntu aut fugiat qui
in m r id di s
ber m
e? cta al oluta sed
iquam
.

Sign Lorem rijuni · K

B
in
error ipsum dol
orn
a
Lorem et vol or sit
amet ipsum dol iure e u a
.S o os mo ptas praes m
error ed imped r sit dolor
e. Qu lestias opt nt
e
Forgo e it iq io
t pas praes t voluptas Lorem volup
tatem uibusdam ut
swor
d? e
iure e ntium ut m amet ipsum dol odit c
onseq dolore aut ipsu
.S o
os odi error ed imped r sit uuntu fu
r id di gia
e it
praes t voluptas cta al
i
e
iure e ntium ut m
Tr e
a su
os odi Av
re
Hu
nt
ail
ab
le!

ds
Le
a

Hom
e
Tours
9:30 Island
s
Treas
ure
Treas
ure H
un t
Ho
me

T ours
9:30 Island
s
Tre
Treas
ure H
un t
9:30

Treas
ure H
un
n N

t
ati
o
lor sit nal Park Lorem
a
praes met. Sed im error ipsum dol
e o
e
s opti ntium ut m pedit iure e t voluptas r sit amet.
o p S
ou od dolor s molestia raesentium ed impedi
dam i t perferen i e s t
ps dis volup . Qui quibu optio ut p ut modi
aut fu um qui t s
odit c atem dolor dam ipsum rferendis
e
g
d dict iat soluta onseq e
uuntu aut fugiat qui
a aliq s
uam. ed r id di
c
soluta
Activ t a a liquam sed
e .
Le
arn
mo
re Lorem
imped ipsum dol
i o
ut mo t error et v r sit amet.
di iure ol Se
eos uptas prae d Tre
sentiu a su
m re
CO Hu
MP nt

Co
mp
let LE
e
TE
D

Treas
Vie
w
ure
Le
ad
erb
oa
rd

Ho
me

Tours
Island
s PH
OT
Tr easur O

e
Vie
w
Le
ad
erb
oa
rd

Persona

Moodboard

V isual System

2021 1 4

2 CCD
99

C DDFF9

D DD C
4 E

E 8EEF7

Quicksand Aa

F inal Design